Peer N. Wiesner Email & Phone Number

Munich, By, De

Munich, De

I offer experienced, skilled, external, immediately available Interim Growth expertise in Sales & Marketing.Strategy. Concept. Implementation. Team leadership. B2B. B2C.Your challengesYour business needs growth NOW. You need NOW strategy and implementation for sales management, lead generation, CI & brand building, performance & growth hacking, product marketing, budget management, demand generation & nurturing, media strategy, social media content plan, go-to-market strategies, PR management, event planning, content marketing …I offer you the sales & marketing expertise you need. Focused on your business and marketing objectives.I support you full-time, part-time, permanently, temporarily, on a project basis, I bridge the gap until the new marketing manager starts ... according to your needs.Ich biete erfahrene, kompetente, externe, sofort verfügbare Growth / Wachstum Expertise.Strategie. Konzept. Implementierung. Teamführung. B2B. B2C.Ihre HerausforderungenIhr Business benötigt JETZT Wachstum. Sie benötigen JETZT Strategie und Umsetzung für Sales Management, Lead Generation, CI & Brand Building, Performance & Growth Hacking, Product Marketing, Budget Management, Demand Generation & Nurturing, Media Strategie, Social Media Content Plan, Go-to-market Strategien, PR Management, Event Planung, Content Marketing ...Ich bieten Ihnen die Sales & Marketingexpertise, die Sie dringend benötigen. Ausgerichtet auf Ihre Business- und Marketingziele.Ich unterstützen Sie in Vollzeit, in Teilzeit, dauerhaft, vorübergehend, auf Projektbasis, ich überbrücke den Zeitraum bis die neue Marketingleiterin anfängt ... ganz nach Ihren Bedürfnissen.Ich verfüge über langjährige Erfahrung und Expertise in Start- und Scale Ups aus verschiedenen Branchen und Unternehmen, so dass ich nach kurzem Onboarding sofort produktiv bin. Ich führe Teams, helfe beim Auf- und Ausbau Ihres Marketing Teams, beim Recruiting / Auswahlverfahren. So lange, bis Sie mich nicht mehr benötigen

Munich, Bavaria, De

EV Charging Infrastructure ProviderResponsibilities: Marketing & Sales Strategy, Customer & lead acquisition & retention process, all revenues, external marketing communications. Leading the Sales & Marketing Team.Achievements:Hiring of new sales and marketing managers and set up of new team structure. Evaluate and onboard new agencies. Prepare IAA Mobility and other events. Create and present the Growth Plan for the successful final closing of the Series B

Munich, Bavaria, De

Fintech Startup Responsibilities: Revenue generation. Customer & lead acquisition & onboarding & retention process, external marketing communications. Find and manage new partners. Leading the Sales & Marketing Team Achievements: Increase of monthly revenues: + 210%, SEA Performance: + 180%, Reduction cost-per-lead: - 55%Implement tracking tool "E-Tracker" to link customer acquisition costs to lead source etc.Create and implement the first data insight feature, an e-commerce scoring model which was nominated for the E-Commerce Award: Fulfin Financial Health Index

London, Gb

Germany leading publisher for pupils learning aidsResponsibilities: Planning and executing the b-to-c and b-to-b sales & marketing strategy for DACH. Responsible for all revenues via retail, e-commerce. Planning and executing the e-commerce strategy: owned webshop and external e.g. Amazon, buecher.de, thalia.de. Leading the sales & marketing team with 9 direct and 10 indirect reports (sales call center) Achievements:From 2nd place to Market leader in 2019Increase Amazon & webshop revenues in average by 20% each yearNo. 1 Download all over in March 2020 cooperation education partner StudySmarter App with > 800.000 new users (pupils).Conceptualisation and implementation of one new webshop & content platform for Pearson DACH: unification of four business units and two brands (STARK and Pearson) on one platformOver 50 million media contacts via press relations (till June 2020). Set up TV cooperation Sat1, Luke, die Schule und ich (5 Seasons with 6 Episodes)

London, Gb

English school for private students and enterprises Responsibilities:Planning and executing the 360 degrees b-to-c and b-to-b marketing and lead generation strategy, managing the marketing budget (ca. 2,1 Mio €) and the marketing & insides sales team with 5 direct reports and 6 indirect (sales call center).Achievements: Revenue Turnaround: First increase after a period of 5 years constant decline Reducing the cost of online generated contracts by 80%Quadrupled lead booking & sales appointment rate within one year

Paris, Fr

Responsible for the strategy of all b-to-b Marketing Activities in East Europe, Russia and German speaking Countries (24 Countries & four Branch Offices in Croatia, Poland, Romania, Russia). Industries: Software, Hardware and Consulting for Fashion, Automotive, Furniture, Technical Textiles. Member of the Subsidiary Management Team.Communication (Advertising, PR), Product Marketing, Software Releases, Product Launches, Sales Support, Planning and Execution of Sales Campaigns, Collaterals, Customer Events & Trade Shows.Leading the international Marketing Team with members in Germany, Russia, Poland, Romania and Croatia.

De

Head of Product Marketing for Infrastructure and Construction SoftwareCloud Technology: SaaS; Server Client Technology: CAFM - Collaterals: Creation of multilingual product collaterals with benefits, USPs, competitor analysis and shielding strategy, producing material for sales presentation; whitepaper; website; google ads; video, webinars and executing the international sales rollout. - Product Launch: Conceptualization and creation of new products and brands with email-, web- and public relation-campaigns including social media and google ads measures. - Campaigns: Creating and execution of integrated campaigns for lead generating and lead nurturing using marketing automation and CRM for the German and international market. Marketing activities included: Surveys, press articles, magazine supplements and email campaigns with landing pages to identify opportunities and final deal closing through sales. Involved software tools: Marketo and Eloqua for marketing automation and Salesforce for CRM.Achievements: Increase of opportunities via webmarketing: six times higherHead of Corporate Communications / PR & Employer Branding - Public Relations: Responsible for the creation, writing and publishing of press articles for corporate and product communications. Publisher of the company newsletter.- Employer Branding: Responsible for a new employer branding and recruiting strategy including creative concept and rollout. Advertising media: ads, website, corporate video, recruiting fairs and public relations with guerilla marketing.Achievements: Increase of applications: six times higher. Increase of hiring rate: three times higher.

- Set up and leading of the Product Management division with b-to-c and b-to-b products for complete access solutions, mobile phones, VoIP, broadband and preselection- Creation of the new product lines complete access solutions and mobile phones - Project leader for the preparation and implementation as mobile service provider including preparation of specifications, order entry, technical connection, customer administration, product rates, billing, product marketing- Training of sales representatives and employees - Set up and leading the departments Sales & Services and the Product Management landline (b-to-c product) with approximately 6.000 new customers per month - Determination of product rates with ROI calculation, sales commission agreements, product marketing, competitive analysis, customer loyalty program (b-to-c and b-to-b products)- Set up of branding and sales cooperations: Der Club Bertelsmann, ADAC, rtv (largest circulation German TV magazine)- Redesign of the Teleson corporate design- Concept and design of training material and sales kit.- Training of several thousand sales representatives and the support hotline - Disciplinary responsibility for three Product Managers and four employees of the Sales Services department

- Responsible for implementation and execution of all b-to-c activities including the market entry campaign (marketing budget: 750.000 Euro) on- and offline advertising, promotions and events, direct marketing, guerrilla marketing (1.500 customers after market entry)- Creation and managing the company’s online strategy including the website and e-commerce activities - Managing of agencies, third parties and strategic partners e.g. yahoo, gmx - Trademarketing for retail markets such as Saturn, Conrad Electronic. Applied existing retail brands to wholesale DSL and developed marketing activities including communication, product definition and sales training. - Project leader for the integration of the administration processes of channel partners

Internship and vocational training as advertising specialist (chamber of commerce qualified)

Master Of Business Administration, Marketing

Vocational Training As Advertising Specialist, Vocational Training As Advertising Specialist