Peer N. Wiesner

Peer N. Wiesner Email and Phone Number

Co-Founder @ Shopconsulting.ai
Munich, BY, DE
Peer N. Wiesner's Location
Munich, Bavaria, Germany, Germany
Peer N. Wiesner's Contact Details

Peer N. Wiesner work email

Peer N. Wiesner personal email

n/a
About Peer N. Wiesner

I am an experienced, strategic, and entrepreneurial project manager and leader in marketing, sales and AI solutions. My focus areas are growth, customer centricity and digital transformation. I develop AI solutions e.g. product recommendation chatbots for online shops. I have extensive experience in team management as well as in building and maintaining relationships with clients, agencies, and stakeholders in start-ups, medium-sized businesses, and large international corporations in both B2B and B2C sectors. I have a hands-on mentality, am highly creative, agile, analytical, and an experienced presenter and event moderator.Industries- Advertising Agencies- Automotive Industry- Education- SaaS Software/IT- Fashion- Fintech- Publishing- Real Estate Management- Retail- TelecommunicationsSkills and Expertise- Marketing and Sales Strategy: SEA, SEO, E-Commerce, Demand Generation, Marketing Automation, Lead Nurturing, CRM- Marketing Communication: Branding, PR, Social Media, Content Marketing, Events, Employer Branding- Product Marketing and Management: Channel Marketing, Account Based Marketing, Promotions and Campaigns- Omnichannel Sales and Business Development: Market Strategy, Market Entry Strategies- Program Development and Leadership in Multinational Matrix Organizations- Process Development: Customer Journey and Touchpoint Processes- Sales Competence: SPIN, Consultative SellingSoftware and Hardware Knowledge- CRM/Marketing Automation: Salesforce, Pipe Drive, Hubspot, Mailchimp, Sendinblue, Marketo, Eloqua- E-Commerce/Online Performance Marketing: Google Ads & Analytics, E-Tracker, Sistrix, ubersuggest, Amazon, Apollo.io- Collaboration and Production: Atlassian, MS Office, Miro, Asana, Canva, Pitch- Content Management Systems: WordPress, Typo3- Others: SaaS, Telco, Cloud Technology, AI Tools for MarketingLeadership Experience20 years of experience managing teams of up to 20 employees. My leadership style is coaching and goal-oriented, and I am well-versed in the OKR methodology.

Peer N. Wiesner's Current Company Details
Shopconsulting.ai

Shopconsulting.Ai

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Co-Founder
Munich, BY, DE
Website:
shopconsulting.ai
Employees:
2
Peer N. Wiesner Work Experience Details
  • Shopconsulting.Ai
    Co-Founder
    Shopconsulting.Ai
    Munich, By, De
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  • External.Marketing
    Founder & Interim Manager For Growth
    External.Marketing Oct 2023 - Present
    Munich, De
    I offer experienced, skilled, external, immediately available Interim Growth expertise in Sales & Marketing.Strategy. Concept. Implementation. Team leadership. B2B. B2C.Your challengesYour business needs growth NOW. You need NOW strategy and implementation for sales management, lead generation, CI & brand building, performance & growth hacking, product marketing, budget management, demand generation & nurturing, media strategy, social media content plan, go-to-market strategies, PR management, event planning, content marketing …I offer you the sales & marketing expertise you need. Focused on your business and marketing objectives.I support you full-time, part-time, permanently, temporarily, on a project basis, I bridge the gap until the new marketing manager starts ... according to your needs.Ich biete erfahrene, kompetente, externe, sofort verfügbare Growth / Wachstum Expertise.Strategie. Konzept. Implementierung. Teamführung. B2B. B2C.Ihre HerausforderungenIhr Business benötigt JETZT Wachstum. Sie benötigen JETZT Strategie und Umsetzung für Sales Management, Lead Generation, CI & Brand Building, Performance & Growth Hacking, Product Marketing, Budget Management, Demand Generation & Nurturing, Media Strategie, Social Media Content Plan, Go-to-market Strategien, PR Management, Event Planung, Content Marketing ...Ich bieten Ihnen die Sales & Marketingexpertise, die Sie dringend benötigen. Ausgerichtet auf Ihre Business- und Marketingziele.Ich unterstützen Sie in Vollzeit, in Teilzeit, dauerhaft, vorübergehend, auf Projektbasis, ich überbrücke den Zeitraum bis die neue Marketingleiterin anfängt ... ganz nach Ihren Bedürfnissen.Ich verfüge über langjährige Erfahrung und Expertise in Start- und Scale Ups aus verschiedenen Branchen und Unternehmen, so dass ich nach kurzem Onboarding sofort produktiv bin. Ich führe Teams, helfe beim Auf- und Ausbau Ihres Marketing Teams, beim Recruiting / Auswahlverfahren. So lange, bis Sie mich nicht mehr benötigen
    View
  • Chargex
    Head Of Growth
    Chargex Apr 2023 - Sep 2023
    Munich, Bavaria, De
    EV Charging Infrastructure ProviderResponsibilities: Marketing & Sales Strategy, Customer & lead acquisition & retention process, all revenues, external marketing communications. Leading the Sales & Marketing Team.Achievements:Hiring  of new sales and marketing managers and set up of new team structure. Evaluate and onboard new agencies. Prepare IAA Mobility and other events. Create and present the Growth Plan for the successful final closing of the Series B
    View
  • Fulfin - Financing Ecommerce
    Head Of Sales & Marketing & Partner Management
    Fulfin - Financing Ecommerce Nov 2021 - Mar 2023
    Munich, Bavaria, De
    Fintech Startup Responsibilities: Revenue generation. Customer & lead acquisition & onboarding & retention process, external marketing communications. Find and manage new partners. Leading the Sales & Marketing Team Achievements: Increase of monthly revenues: + 210%, SEA Performance: + 180%, Reduction cost-per-lead: - 55%Implement tracking tool "E-Tracker" to link customer acquisition costs to lead source etc.Create and implement the first data insight feature, an e-commerce scoring model which was nominated for the E-Commerce Award: Fulfin Financial Health Index
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  • Pearson
    Marketing & Sales & E-Commerce Director Dach, Stark Verlag
    Pearson 2016 - 2021
    London, Gb
    Germany leading publisher for pupils learning aidsResponsibilities: Planning and executing the b-to-c and b-to-b sales & marketing strategy for DACH. Responsible for all revenues via retail, e-commerce. Planning and executing the e-commerce strategy: owned webshop and external e.g. Amazon, buecher.de, thalia.de. Leading the sales & marketing team with 9 direct and 10 indirect reports (sales call center) Achievements:From 2nd place to Market leader in 2019Increase Amazon & webshop revenues in average by 20% each yearNo. 1 Download all over in March 2020 cooperation education partner StudySmarter App with > 800.000 new users (pupils).Conceptualisation and implementation of one new webshop & content platform for Pearson DACH: unification of four business units and two brands (STARK and Pearson) on one platformOver 50 million media contacts via press relations (till June 2020). Set up TV cooperation Sat1, Luke, die Schule und ich (5 Seasons with 6 Episodes)
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  • Pearson
    Marketing Director Germany, Wall Street English
    Pearson 2014 - 2016
    London, Gb
    English school for private students and enterprises Responsibilities:Planning and executing the 360 degrees b-to-c and b-to-b marketing and lead generation strategy, managing the marketing budget (ca. 2,1 Mio €) and the marketing & insides sales team with 5 direct reports and 6 indirect (sales call center).Achievements: Revenue Turnaround: First increase after a period of 5 years constant decline Reducing the cost of online generated contracts by 80%Quadrupled lead booking & sales appointment rate within one year
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  • Lectra Deutschland Gmbh
    Marketing Director Central & East Europe
    Lectra Deutschland Gmbh 2012 - 2015
    Paris, Fr
    Responsible for the strategy of all b-to-b Marketing Activities in East Europe, Russia and German speaking Countries (24 Countries & four Branch Offices in Croatia, Poland, Romania, Russia). Industries: Software, Hardware and Consulting for Fashion, Automotive, Furniture, Technical Textiles. Member of the Subsidiary Management Team.Communication (Advertising, PR), Product Marketing, Software Releases, Product Launches, Sales Support, Planning and Execution of Sales Campaigns, Collaterals, Customer Events & Trade Shows.Leading the international Marketing Team with members in Germany, Russia, Poland, Romania and Croatia.
    View
  • Conject Ag
    Head Of Product Marketing & Corporate Communication
    Conject Ag 2007 - 2011
    De
    Head of Product Marketing for Infrastructure and Construction SoftwareCloud Technology: SaaS; Server Client Technology: CAFM - Collaterals: Creation of multilingual product collaterals with benefits, USPs, competitor analysis and shielding strategy, producing material for sales presentation; whitepaper; website; google ads; video, webinars and executing the international sales rollout. - Product Launch: Conceptualization and creation of new products and brands with email-, web- and public relation-campaigns including social media and google ads measures. - Campaigns: Creating and execution of integrated campaigns for lead generating and lead nurturing using marketing automation and CRM for the German and international market. Marketing activities included: Surveys, press articles, magazine supplements and email campaigns with landing pages to identify opportunities and final deal closing through sales. Involved software tools: Marketo and Eloqua for marketing automation and Salesforce for CRM.Achievements: Increase of opportunities via webmarketing: six times higherHead of Corporate Communications / PR & Employer Branding - Public Relations: Responsible for the creation, writing and publishing of press articles for corporate and product communications. Publisher of the company newsletter.- Employer Branding: Responsible for a new employer branding and recruiting strategy including creative concept and rollout. Advertising media: ads, website, corporate video, recruiting fairs and public relations with guerilla marketing.Achievements: Increase of applications: six times higher. Increase of hiring rate: three times higher.
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  • Teleson Ag
    Head Of Product Management & Channel Marketing
    Teleson Ag 2002 - 2007
    - Set up and leading of the Product Management division with b-to-c and b-to-b products for complete access solutions, mobile phones, VoIP, broadband and preselection- Creation of the new product lines complete access solutions and mobile phones - Project leader for the preparation and implementation as mobile service provider including preparation of specifications, order entry, technical connection, customer administration, product rates, billing, product marketing- Training of sales representatives and employees - Set up and leading the departments Sales & Services and the Product Management landline (b-to-c product) with approximately 6.000 new customers per month - Determination of product rates with ROI calculation, sales commission agreements, product marketing, competitive analysis, customer loyalty program (b-to-c and b-to-b products)- Set up of branding and sales cooperations: Der Club Bertelsmann, ADAC, rtv (largest circulation German TV magazine)- Redesign of the Teleson corporate design- Concept and design of training material and sales kit.- Training of several thousand sales representatives and the support hotline - Disciplinary responsibility for three Product Managers and four employees of the Sales Services department
  • Streamgate Ag
    Marketing Communication Manager
    Streamgate Ag 2000 - 2002
    - Responsible for implementation and execution of all b-to-c activities including the market entry campaign (marketing budget: 750.000 Euro) on- and offline advertising, promotions and events, direct marketing, guerrilla marketing (1.500 customers after market entry)- Creation and managing the company’s online strategy including the website and e-commerce activities - Managing of agencies, third parties and strategic partners e.g. yahoo, gmx - Trademarketing for retail markets such as Saturn, Conrad Electronic. Applied existing retail brands to wholesale DSL and developed marketing activities including communication, product definition and sales training. - Project leader for the integration of the administration processes of channel partners
  • S&K Communications + Mader Marketing Services + Triteam (Dresden)
    Vocational Training / Trainee / Apprenticeship
    S&K Communications + Mader Marketing Services + Triteam (Dresden) 1990 - 1992
    Internship and vocational training as advertising specialist (chamber of commerce qualified)

Peer N. Wiesner Skills

Saas Product Marketing Demand Generation Product Management Salesforce.com Cloud Computing New Business Development Crm Marketing Strategy Business Development Enterprise Software Start Ups Business Strategy Online Marketing Account Management Lead Generation Sales Management Email Marketing Marketing Automation Marketing Social Media Business Planning Marketing Communications Strategic Partnerships Direct Marketing Strategy Competitive Analysis Integrated Marketing

Peer N. Wiesner Education Details

  • Technische Hochschule Augsburg
    Technische Hochschule Augsburg
    Marketing
  • Chamber Of Commerce (Ihk) Stuttgart
    Chamber Of Commerce (Ihk) Stuttgart
    Vocational Training As Advertising Specialist

Frequently Asked Questions about Peer N. Wiesner

What company does Peer N. Wiesner work for?

Peer N. Wiesner works for Shopconsulting.ai

What is Peer N. Wiesner's role at the current company?

Peer N. Wiesner's current role is Co-Founder.

What is Peer N. Wiesner's email address?

Peer N. Wiesner's email address is pn****@****gmx.net

What schools did Peer N. Wiesner attend?

Peer N. Wiesner attended Technische Hochschule Augsburg, Chamber Of Commerce (Ihk) Stuttgart.

What are some of Peer N. Wiesner's interests?

Peer N. Wiesner has interest in Travelling, Snowboarding, Cooking, Triathlon.

What skills is Peer N. Wiesner known for?

Peer N. Wiesner has skills like Saas, Product Marketing, Demand Generation, Product Management, Salesforce.com, Cloud Computing, New Business Development, Crm, Marketing Strategy, Business Development, Enterprise Software, Start Ups.

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