Pe'Era Feldman ๐๏ธ Email and Phone Number
Pe'Era Feldman ๐๏ธ personal email
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๐'๐ฎ ๐ต๐ฉ๐ฆ ๐๐ญ๐ช๐ท๐ช๐ข ๐๐ฐ๐ฑ๐ฆ ๐ต๐ฐ ๐ข๐ญ๐ญ ๐บ๐ฐ๐ถ๐ณ ๐ต๐ฆ๐ค๐ฉ ๐ฎ๐ข๐ณ๐ฌ๐ฆ๐ต๐ช๐ฏ๐จ ๐ฏ๐ฆ๐ฆ๐ฅ๐ด.I partner with ambitious founders and CEOs ready to build brands, generate revenue, and achieve explosive growth. I'm a fractional CMO and marketing strategist who brings a unique blend of strategic vision and hands-on execution to early-stage tech startups.With over 15 years of experience in B2B SaaS startup marketing, I've honed my skills across a diverse range of disciplines, audiences and technologies. I'm known for my ability to see the big picture, develop comprehensive strategies, and then roll up my sleeves to get things done.๐๐ฒ ๐๐ฅ๐ข๐๐ง๐ญ๐ฌ ๐ฌ๐๐ ๐ฆ๐ ๐๐ฌ:- A strategic compass: I provide clarity and direction, helping you navigate the complex world of marketing.- An execution expert: I translate strategies into actionable plans and deliver tangible results.- A trusted mentor: I offer guidance and support, empowering you to make informed decisions and achieve your marketing goals.๐'๐ฆ ๐ฎ๐ง๐๐ฉ๐จ๐ฅ๐จ๐ ๐๐ญ๐ข๐๐๐ฅ๐ฅ๐ฒ ๐ฉ๐๐ฌ๐ฌ๐ข๐จ๐ง๐๐ญ๐ ๐๐๐จ๐ฎ๐ญ:๐ฏ Data-driven decision-making: I believe in using data to inform every aspect of your marketing strategy.๐ฅCustomer-centricity: I'll help you understand your target audience and build a brand that resonates with them.๐ฑ Sustainable growth: I focus on building long-term value, not just short-term wins.If you're looking for a fractional CMO who can help you build a thriving business, I'd love to connect. ๐จ peerafeldman@gmail.comTop expertise:Go-to-market strategy and execution, positioning, market research, digital strategy, content strategy, channel marketing, marketing technologies implementation, and automation, marketing communications and PR, data-driven marketing, Marketing leadership, business development and management, product marketing, team building and management, events, field marketing, sales enablement, brand building. Demand generation, B2B marketing, business strategy, storytelling, tech marketing.
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Academic Director, Early Stage Startup Marketing CourseG-Cmo AcademyTel Aviv-Yafo, Il -
MentorNext October Oct 2024 - Present -
Cmo (Interim)Stealth Apr 2024 - PresentLos Angeles, California, UsPost Round A Tech B2B startup, serving as interim CMO and advisor to business leaders and CEO.Through pipeline analysis and market research, shifted, defined, and created Go-to-market motion from strategy to execution, including redefinition of ICP, product differentiation, and positioning Repositioned brand narrative, and developed targeted messaging, resulting in a 7% growth in qualified pipeline within 6 monthsDeveloped co-marketing and partnership opportunities and cross-promotional campaigns with complementary businesses Worked closely with the product team and Led the charge in creating a product marketing strategy that puts users first Collaborated cross-functionally with Sales, Customer Success, and Product to roll out seamless product launches for both new and existing clients -
Strategic Startup Marketing ConsultantSelf-Employed Oct 2023 - PresentAs a trusted consultant to early-stage, tech (SaaS and hardware, Enterprise-facing) startups (Pre-seed to Series A) in Cyber, DevTools, DevOps & IT, automotive, cloud, big data & MarTech, I wear many hats. My strategic hands-on consultancy services help them achieve a product-market fit and explosive growth. Here's how I do it:โข Defining Product-Market Harmony: I work with founders to ensure their product solves a real customer need and resonates with the target market.โข Crafting a Compelling Narrative: We collaborate to refine their positioning, differentiation, and branding, creating a clear and compelling story that sets them apart.โข Building a Targeted Audience: We define their ideal customer profile (ICP) and develop lean yet sustainable go-to-market (GTM) pillars to reach the right audience at the right time.โข Revenue-Driven Business Plans: I partner with them to develop business plans anchored in ambitious revenue goals, ensuring alignment between strategy and execution.โข Marketing Powerhouse: I also help them develop and implement comprehensive marketing business plans to build brand awareness, generate leads, and drive early sales growth.
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Executive MemberPavilion Mar 2024 - PresentNew York, Ny, Us -
MemberCmo Council Dec 2018 - PresentSan Jose, Ca, Us -
Chief Marketing OfficerJoonko May 2022 - Jul 2023Joonko ,an HRTech startup, aimed to bring underrepresented talent to the doorstep of enterprise companies who were seeking a more diverse pipeline with its unique automated recruiting software solution.As CMO, I built the companyโs marketing machine from scratch, Led the marketing funnel from MQL to Opp, and generated a 100% marketing-led sales pipeline.- Increased the sales pipeline, focusing on Fortune 2000 companies, from $0 to a monthly average of $2M in pipeline value in less than 3 years - Creating a full digital footprint - enhanced brand engagement and authority by 2500%- Managed content marketing efforts, leading to an increase in organic traffic by 1400% and 700% growth in content engagement metrics- Spearheaded Go-to-market strategy and execution: developed identification of target audience, competition analysis, market research, positioning, pricing - Drove the success of key marketing campaigns, with 15 of the campaigns exceeding their target KPIs- Built a fully functional marketing team, from 1 to 15 members (BDR team, content team, paid campaigns team, social & PR), located in TLV and NYC.
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Vp Of MarketingJoonko Aug 2019 - May 2022
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Head Of MarketingLoom Systems (Acquired By Servicenow) Aug 2017 - Jan 2019San Francisco, California, UsAcquired by ServiceNow, Loom Systems catered to a DevOps an AIOps-based log monitoring SaaS solution designed to proactively predict and prevent incidents in digital systems, aiding IT departments in companies to deliver a seamless customer experience. In my role as Head of Marketing, I lead the departments activities, managed budgets and oversaw alignment of marketing activities with the companies' business goals and KPIs, and worked together with the various departments to ensure ROI. As part of my role:Led companyโs global GTM marketing activities including go-to-market strategy, budgeting and ongoing team management, including: - Executed and designed product marketing and business development processes, increasing company visibility by 250% - Optimized and designed marketing and sales funnel, resulting in 2x growth in conversion rate MQL>Opp.- Managed team of 4 individual contributors including performance lead gen, and social media content marketing; Managed content creation and distribution, messaging, branding, PR - from ideation to distribution - Oversee events and conference participation, including messaging, logistics, and media - Support and train the sales team (AE and SDRs) on an ongoing basis -
Full-Stack Marketing DirectorG2Mteam 360 Degrees Startup & Tech Marketing Aug 2016 - Jul 2017IlG2M team is a boutique marketing and strategy agency, working closely with pre-seed through round A startups, acting as their external CMO, formulating value proposition, product marketing fit, initial go to market strategy from scratch through hands on execution. In this tole, I worked with a diverse portfolio of companies from various industries, such as Dev tools, security, IoT, hardware, robotics, marTech and automotive.I created and implemented lean-budget strategic marketing plans for clients, from planning to execution and served as their CMO as a service. Amongst my responsibilities were: - Distilling Messaging, branding, and market positioning - Applied PR efforts, content syndication and distribution - Hands-on Growth hacking and Lead gen: social media, PPC, SEOAs part of my role, I was also trusted in developing G2M's marketing strategy. -
Cmo As A ServiceSelf Employed Sep 2013 - Aug 2016Served as fractional CMO for multiple top tier SaaS B2B start-up companies including: utappy, justAd (acquired by Glispa), DPO group (formerly 3G Pay online), Perion, Makam, Sisense, ActiveTrail, Clicktale etc. Facilitating, creating and executing marketing and business development strategies, including: - Developed and implemented marketing strategies, to increase growth and brand awareness - Designed social media strategies- organic and campaign management, strengthening brand awareness through engagement, community management - Community management: community outreach, through online and offline seminars and webinars, brand advocacy and enhanced awareness - Created smart demand gen activities through content marketing: PRs, WP, blog posts, case studies, influencer outreach and optimization - Managed lead gen and User acquisition campaigns- managed hands-on all digital assets including: display and PPC campaigns, website SEO/SEM, e-mail marketing
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Head Of Marketing, MobileSeperia (Easynet) Oct 2012 - Sep 2013Seperia provides a range of online marketing solutions centered on traffic optimization and client acquisitions for Online and Mobile products.In my role as Head of marketing- Mobile, I developed the mobile display strategic plans for the company's portfolio and generated the initial technical and business layout and infrastructure. I created strategic mobile marketing plans, leveraging guerilla tactics as well as paid campaigns to enhance app discovery and ensure ROI. I led execution of mobile marketing efforts, including media buying, PPC campaign management, content management, mobile optimization.
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Head Of Strategic Partnerships @ InneractiveInneractive (Acquired By Fyber) Sep 2010 - Nov 2012Petach Tikva, Merkaz, Ilinneractive (today: Digital Turbine) was the industry's leading mobile app monetization exchange with over 100 ad providers integrated and available in a one line SDK and was one of the leading SDK solutions.Led a team of 4 technical and business account managers, initiated 7 figure deals with marketing partners and managed 60% of company revenues. -
Senior Account Manager, AdvertisingInneractive (Acquired By Fyber) Oct 2010 - Apr 2011Petach Tikva, Merkaz, IlManged Key accounts including: budgeting, creatives, copy etc.
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Account Manager, Business DevelopementDsnr Media Group 2009 - 2010Raanana, Il- Managed key accounts on day to day basis- Bushiness development- CRM liaison -
Emea Marketing ManagerIsrael Experience Ltd. 2007 - 2009
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Marketing And Research CoordinatorNeurotrax 2004 - 2007In charge of research battery, recruiting participants, conducting questionnaires.
Pe'Era Feldman ๐๏ธ Skills
Pe'Era Feldman ๐๏ธ Education Details
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Holon Institute Of TechnologyTech Marketing Track -
She Codes;Web Track
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Bar-Ilan UniversityNeuroscience- Biology & Psychology
Frequently Asked Questions about Pe'Era Feldman ๐๏ธ
What company does Pe'Era Feldman ๐๏ธ work for?
Pe'Era Feldman ๐๏ธ works for G-Cmo Academy
What is Pe'Era Feldman ๐๏ธ's role at the current company?
Pe'Era Feldman ๐๏ธ's current role is Academic Director, Early stage startup marketing course.
What is Pe'Era Feldman ๐๏ธ's email address?
Pe'Era Feldman ๐๏ธ's email address is pe****@****ail.com
What schools did Pe'Era Feldman ๐๏ธ attend?
Pe'Era Feldman ๐๏ธ attended Holon Institute Of Technology, She Codes;, Bar-Ilan University.
What skills is Pe'Era Feldman ๐๏ธ known for?
Pe'Era Feldman ๐๏ธ has skills like Mobile Marketing, Strategic Partnerships, Mobile Advertising, Online Marketing, Mobile Devices, Online Advertising, Mobile Applications, Digital Marketing, Digital Media, Business Development, Advertising, Ad Networks.
Who are Pe'Era Feldman ๐๏ธ's colleagues?
Pe'Era Feldman ๐๏ธ's colleagues are Orit Cohen, Noa Sobol, Tal Burgan Rosen, Shiri Amiram๐๏ธ, Noa Ustin, Yulia Green Ziv.
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