I'm Peter Sneekes, a creative strategist. I help private and public organisations to accellerate their strategic innovation, empathic and design capabilities. For over 20 years I have been a strong voice on creating strategic tools to help your products and strategies match the needs of citizens, customers, employees and society. Quick facts:⚡️Lead teams for 10 years in transforming a business strategy, research and vision to a great user experience for top brands in the Netherlands⚡️Lead an Applied Innovation practice for 5 years to: create new opportunity for our business, educate colleagues, show off new opportunities for customers, create a brand narrative of wonderment to the world⚡️Trained over 200 people in Design Thinking, Human Centred Design⚡️Coached Product Owners and Business managers in transformational and innovative times⚡️Researched tech, AI, behaviour and design principles and models through speculative innovation⚡️Inspired communicator and advocate on Innovation, AI, Design, Ethics and various methods. For any project you need to be effective: changed behavior, actionable information, a brand relevant businessplan, or a sharp analysis. So I won't bore you with reports (unless you ask nicely), but start events, community culture, new collaborations, empowered by innovation pipelines, empathic strategies, and innovation design programmes.That action needs a holistic perspective of empathic, digital and physical solutions: a combination of digital, organization, culture, businesses, service and products. Most people also know me to be a creative catalyst, generalist and lateral thinker. I specialize in emerging technologies, design, ethics, societal change, behavioral economics, sustainable designs and innovation. My track record shows impact through: strategies, policy, digital products and services for the top 20 companies in the Netherlands. Many of the results are aimed at innovative applications of design, people and digital technology. All of them are made with teams of domain experts, researchers, economists, data experts, designers, outliers, citizens, organizers and builders, varying from 2 to 400 people.