Diverse experience across automobiles, consumer goods and telecom. Adept at translating ‘strategic’ into ‘the everyday’; vision creation & its realization. I bring a brand first mindset with a demonstrated history of scaling up consumer brand initiatives and a bias for creating a profitable growth agenda. Exposure to working environments across multinational, family managed, professionally run & owner driven organizations.Proud member of teams credited with brand & product launches, setting Guinness Record and wins at Abby's & WOW. Experienced at leading brand engagements across sports franchises such as IPL & ISL for FMCG, telecom and Paints businesses. Competencies: #Leadership #Business #Transformation #Agency management (Digital, Content, Creative, Media, PR, Experiential) #Alliances #Partnerships. #Collaborations #Teammanagement #Timely decision-making grounded in customer knowledge and market analysis, following through on executionSkills: #Launch #Brand #P&L #ConsumerCentricity #Immersiveengagements #Martech #Positioning #ROI #Startup #Scaleup #Advertising & Promotions #Sponsorships #ATL/BTL #Category #RuralMarketing #BudgetManagement #Multi-lingual #Analytics #IPL #Sportsendorsements