A growth-focused designer with 30 years of experience excelling in design leadership, service transformation, Customer Experience, UX/UI Design and product development. My multifaceted approach to design enables me to maintain a lean and agile work ethic while creating innovative products and services.Having held design leadership roles at Vodafone Global Marketing and 3 European design agencies, I prioritise collaboration and relationship-building. Colleagues describe me as an attentive listener, adept at navigating ambiguity and diverse opinions, and responsive in evolving problem areas. Recognised for a pragmatic approach that balances pace, value to customers, and risk-taking, I aim to continue sharing knowledge and experience as a design leader.As a line manager, As a seasoned manager, I prioritise the wellbeing and success of my team by empowering them with responsibility and autonomy. I support their development and aspirations, and provide unwavering support in challenging circumstances, fostering a confident and positive work environment.As a senior practitioner in user-centered design, I have extensive experience from the early internet days to modern technologies, enabling innovation in B2C and B2B industries. I specialise in creating seamless end-to-end customer journeys, developing new propositions, and transforming existing ones with a customer-centric approach. Utilising design thinking, I relentlessly focus on designing meaningful customer experiences and services, collaborating effectively with teams and stakeholders using tools like User journey mapping, service design blueprints, and prototyping to deliver impactful and valuable service experiences.