Peter Foley Email & Phone Number

St Albans, Gb

London, England, Gb

I was a service design lead on a range of strategic and operational projects including the design and development of a new pan-Partnership loyalty programme, John Lewis insurance and investments, returns and refunds, deliver from store, John Lewis Marketplace and a flagship customer experience strategic user journey project.My leadership in cross-team projects involved building insights from qualitative and quantitative analysis, crafting personas, detailed customer experience journey maps, adoption paths, and service design blueprints, which highlighted pinpoint pain points, constraints, and integration requirements. This collaborative strategy fostered alignment between front and back-stage teams, enhancing overall operational efficiency. I built up a reputation for relishing complex, political and knotty problems, and using design thinking to align diverse stakeholders from across the business behind a clear vision. I worked closely Product and Customer experience directors, Heads of product and product leads on key initiatives, prioritising work using a design thinking approach

Owner of a User Experience Company whose mission is to turn our clients marketing strategy, media and technology into realistic, easy to use and elegant products and service experiences.We always endeavor to empathise with your business goals and the needs of your customers in order to create persuasive, valued and profitable digital solutions.- Organically grew a multi skilled design agency. Clients included multi sector fortune 500 multinational companies and lean start ups including Vodafone, Telia Sonera, Microsoft, CPA Global, Apple, MTC, Blinkbox, Honeywell, ITAB, RBS and john Lewis.- Responsible for running the business, recruiting and managing staff, business development, client stakeholder management, project leadership and hands on service design for all major projects. - Led on a number of service design projects worth over £1 million and was successful in growing businesses such as the blink box start up which eventually sold for £55 million. - Lead service designer for Telia Sonera’s digital marketplace that led improved CSAT, NPS, increased sign ups and reduced operational costs.- At its peak Empathise was operating with 60 people made up of designers, researchers. project managers and developers.- Taught Design Thinking to the MBA course at the Manchester Business School.

London, Gb

- Development and Coordination of the Global Products and content services innovation process. The goal of this process is to identify and funnel valued products through the Vodafone Global products and content services group- Identifying, communicating and developing future innovative products and services based on qualitative and quantitative user research findings and identifying supportive technical enablers - Coordinating user research strategy for the Global User Experience group

London, Gb

Nl

Satama interactive was Finland’s largest design agency. Its core clients were Nokia and Sonera. It grew the business in 5 European countries. I was responsible for the creation, development and lead of the service design competence.I established 3 core client accounts which allowed me to build a the team 12 full time service designers.I was the design strategy lead for all large priority projects.Clients included Nokia, Sonera Zed, Excite.co.uk, Flutter.com.Presenter at 4 conferences hosted by Forrester in Finland and England.

Amsterdam, Noord-Holland, Nl

Amsterdam, Noord-Holland, Nl

Msc, Work Design And Ergonomics

Bsc(Hons) 2:1, Cognitive Psychology And Sociology