Peg Murphy Email & Phone Number

Chicago, Il, Us

Greater Chicago Area

Current professorial activities include:* Chair, Department Curriculum Committee through 2017 involving introduction of 8 new courses, successful authorship of new major and minor, SOCIAL MEDIA AND DIGITAL STRATEGY, rework of existing major, ADVERTISING, to include Ad Art Direction concentration and enhancements to 30+ existing courses (prereqs., sequences, description, learning objectives, etc.)* Served as Faculty Representative for School of Media Arts Curriculum Committee, vote on school-wide initiatives and champion department in School of Media Art curriculum committee* Faculty for key courses involving both majors and minors college-wide, on and offline (Intro to Ad, Intro to Social Media & Digital Strategy, Consumer Behavior, Ad Workshop, Brand Strategy, Campaign Practicum - NSAC Team, International Advertising, Semiotics, etc.)* Course author and faculty for new interdisciplinary coursework (Fashion Advertising, Retail Competition, Advertising in NYC Travel Class, Study Abroad Advertising class in London, etc.)* M.A. Course Author for new Civic Media Master's degree (Applied Research)* Provost Appointee to All College Tenure Committee* Faculty Advisor to award-winning student Ad Club, collegiate chapter of AAF (American Advertising Federation)* Partner with National Retail Federation, American Ad Federation, and One Club on special events and activities for student growth and career developmentNOTE: asked to be allowed to step down from Associate Chair to focus more on teaching, academic research (including a book), freelance work, and, most importantly, the students in and out of the classroom.

Greater Chicago Area

Served as Associate Chair for the newly formed Communication Department. Activities included: * Worked with all majors: Ad, Broadcast Journalism, Journalism, Public Relations and Radio.* Partnered with 20 full-time professors, over 70 adjunct professors, and administrative staff of 5. * Provided direction to all course supervisors for over 100 different courses, some with multiple sections as well as new courses developed.* Successfully helped resolved any conflicts or concerns with students, faculty, and/or administration. * Led interdepartmental communication with other departments. * Provided mentoring support to new faculty and existing faculty, adjuncts especially. * Helped resolve newly merged faculty unvoiced issues and concerns via "management by walking around" and giving voice to common worries/opportunities in full department and faculty meetings. * Led all new transfer agreements with appropriate community colleges. * Represented and championed department's point of view in assorted meetings with Academic Advising, Enrollment, Strategic College-wide Marketing, etc.* Oversaw, helped design and presented at department events including: Open House, Admitted Student Days, Orientation, Graduation Showcase Presentations, etc.

Greater Chicago Area

Strategic marketing, consumer insights, and creative consulting to start-ups and non profits. Client work has included: strategic planning faith based initiative in changing neighborhoods with shifting demographics; strategic partnerships, targeted consumer insights work and creative positioning/work for diversity and inclusion arts studio, etc.

Greater Chicago Area

Strategic consultant working with high end speciality retailer and B2B corporation. Developing audiences, developing strategic activations, creating CRM programs, and refining corporate positioning.

Greater Chicago Area

Responsible for strategic marketing of company owned and leased space within high end retailers. Developed strategic plans, created new initiatives designed to attract new segments, refined current customer communications to enhance lifetime values, and directed retail bread-and-butter marketing operations.

Greater Chicago Area

Oversaw multiple accounts and account management teams for a variety of national and international accounts, consumer and B2B. Responsible for annual planning, strategic positioning work with client teams, brand measurement and evaluation, program design and direction of implementation, strategic presentations to shareholders and other key contacts, etc. Served on agency management committee addressing issues/opportunities such as staffing, growth initiatives, mentorship, long range planning, creative/strategy review for agency clients, etc. Active participant in new business development - solicitation, relationship development, pitching, and scope of work assessment definition and team structuring when successfully landed.

M.A., Speech Communication

B.F.A., Theater