Peg Sheaffer Email & Phone Number

Madison, Wisconsin Area

Caledonia, Il

Managed the design and implementation of training programs for a regional network of 100+ farmers from diverse cultural and economic backgrounds. Responsible for cultivating strategic relationships with private donors as well as non-profit, government and corporate partners. Duties included creating marketing materials for digital and print applications, creating an integrated social media strategy, developing systems for identifying and tracking meaningful metrics, designing a membership campaign that resulted in 20% increase in membership over 2 years, supervising department staff and presenting at 6-8 regional and national conferences annually.

Grayslake, Il And Brodhead, Wi

Managed sales and marketing activities for large, membership-based vegetable and livestock farm with 2 locations, 20 employees and 500 members. Designed strategic marketing and communications initiatives that resulted in average annual increase in sales and membership of 25%. Managed member relationships & provided exceptional customer service. Created content for newsletters and social media that engaged 2,500+ customers and community members on a weekly basis.