Hi, I'm Pegah Heidari. I'm an innovative product manager who coordinates product efforts for technology companies. I conduct market research, including competitor analysis and create user personas to have a clearly defined product strategy and vision, which is going to be developed into a comprehensive roadmap and measured through meaningful KPIs. By having a cross-functional collaboration with different teams (designers, developers, marketers, ...) we do prototyping, iterative development and shaping our go-to-market strategy to launch our product. In the growth phase of the product, we monitor product metrics, gather customer feedbacks and do A/B testing to have iterative improvements to our product. That's the way I manage the entire product lifecycle from planning to launch.One thing I do care about the most is documenting the whole process and inspiring others to do that and successfully implemented a structured documentation framework using confluence, reducing the time required to create and update product documentation and the number of sessions by 20%.In my 7 years of experience, I have always tried to pay close attention to the definition of value. Many businesses fail because they insist on the wrong values or don't check the feasibility of their ideas. Remember, the competition is fierce, and any mistake in the initial steps of the process can cost us money and time.So, I'm on a mission to help businesses/people define their real value that customers will pay for in this competitive world. How well do you know what your values are?