Working with the TMUTAGA Marketing team to raise fundings for the yearly journal publication and expand awareness about this amazing student-run publishing team.

Brief Creating a professional and appealing infograph for researchers and academics scholars. SolutionUnderstanding client's vision through sample designs and colors.Reasoning Clarity in client's perspective and expectations for faster results.ResultsSmooth delivery and continuous positive consumer feedback. SkillsProblem Solving, User Experience, Accessibility, Time Management, Adobe Illustrator, InDesign.Nora's feedback: "Pegah Smiley was hired in January 2024 as a Graphic Designer to support a project funded by Compute Ontario to create a Data Repository Navigator. Pegah is a great communicator and provided example designs to help determine the style that would work best for our project. She was able to understand the needs of our project and translate the user experience we were hoping to achieve into a polished and professional graphic that has received positive feedback from colleagues and researchers. She was attentive to both small details of the design and larger concerns, such as ensuring the final deliverables meet accessibility standards. Additionally, the project had a very tight timeline, and I have been impressed by both the quality of Pegah’s work and how quickly she has been able to turn around requested edits. The project has gone very smoothly, much of which can be attributed to Pegah’s skill and professionalism. I would not hesitate to recommend Pegah for future projects and opportunities."

Conducted workshops and tutorials for TMU students on Adobe Creative Cloud, Branding and Design, and Client Strategies. Created a welcoming and inclusive space for students with all backgrounds to learn about the world of fabrication!

Brief Building trust for a new non-profit.SolutionEmpowering language and familiar imagery. Reasoning Differenciating by spreading memorably good feelings.Results100K USD on the first week of launch, and continuous growth and donations from trusting audience. SkillsBrand and Marketing Strategy, Problem Solving, Email and Social Media Campaigns, Microsoft, SEO, CRM, Canva, Adobe Illustrator, Adobe Photoshop.“Pegah created a cohesive brand and voice for Golestan brilliantly using her top-notch branding and design skills. Her branding was so brilliant and creative that we surprisingly surpassed the goal of our very first campaign, beyond our imagination. Under her brand guidelines, Golestan truly thrived.”—Dr. Amin Jahromi, Golestan President