Led a team responsible for the end-to-end implementation of audience-led strategies that supported and seamlessly integrated with marketing campaigns and initiatives, while providing ongoing counsel to business and agency partners. Proactively supported learning programs to expand broader internal and external stakeholder knowledge.• Drove strategic direction by spearheading the development and execution of the first social content and platform strategies that resulted in a 3x YoY… Show more Led a team responsible for the end-to-end implementation of audience-led strategies that supported and seamlessly integrated with marketing campaigns and initiatives, while providing ongoing counsel to business and agency partners. Proactively supported learning programs to expand broader internal and external stakeholder knowledge.• Drove strategic direction by spearheading the development and execution of the first social content and platform strategies that resulted in a 3x YoY increase in average post reach• Enhanced brand reputation through the execution of a social employee advocacy program that increased program members by 4x YoY, generating over 800K impressions with an estimated media value of $1.5M• Expanded brand visibility by providing subject matter expertise in launching the first TikTok ad campaign that achieved a 49% above engagement rate benchmark and a financial well-being podcast series that produced 60 organic posts that reached 3M users and were ranked #1 on Apple podcast• Grew audience engagement by enabling test and learn principles that encouraged experimentation with social trends like ‘red flags’ and helped grow the average engagement rate by 3x YoY• Improved campaign performance by working with media managers to analyse results of A/B test campaigns and immediately provide actionable insights that optimized campaign effectiveness by 3%• Mitigated brand risk by leading a 10-person cross-functional team through a complex governance project that produced effective operating guidelines that reduced control failures by 75% within one quarter• Refined operational performance by working with campaign stakeholders to identify ways to optimize workflows that streamlined the delivery of campaigns and reduced time to market by 80%• Supported operational goals by orchestrating monthly industry expert speaker series as part of a broader department L&D initiative that resulted in a 98% satisfaction rate Show less

Fostered a team culture of continuous growth and expanded social media capabilities in content execution, performance, and community management through the development and education of best practices.• Improved content performance by providing consultation on digital assets and ensuring social creative consistently met social media standards and practices which increased average engagement by 2%.• Built brand rapport by executing a targeted nurture content strategy that met the… Show more Fostered a team culture of continuous growth and expanded social media capabilities in content execution, performance, and community management through the development and education of best practices.• Improved content performance by providing consultation on digital assets and ensuring social creative consistently met social media standards and practices which increased average engagement by 2%.• Built brand rapport by executing a targeted nurture content strategy that met the audience's needs to be educated and informed about regional projects which decreased negative sentiment by 8%.• Managed brand reputation by partnering with the media and project communications teams to create a social community response plan that adapted existing resources and identified subject matter experts to engage during crisis management. • Drove customer engagement by providing advice on how to tailor messages and design creative assets that were fit-for-channel and intended audience resulting in a 15% increase in customer survey responses.• Streamlined operational execution by facilitating daily stand-ups to track the progress and deliverables across 20+ campaigns, meeting 100% of all deadlines.• Developed measurement frameworks and educated stakeholders to better understand program performance and overall business impact. • Contributed to developing stakeholder skillsets by leading instructional workshops that provided insight into the benefits of using social media to achieve key business objectives and understanding performance metrics. Show less

Provided strategic leadership and expanded social media presence across emerging markets by developing international marketing teams' capabilities in driving the execution of global strategies. As well as developed social media plans that seamlessly integrated with ATL and BTL campaign activities.• Amplified global brand presence by leading a team of ten in four global markets to adapt social media strategy for regional execution including localization of assets, and the creation of… Show more Provided strategic leadership and expanded social media presence across emerging markets by developing international marketing teams' capabilities in driving the execution of global strategies. As well as developed social media plans that seamlessly integrated with ATL and BTL campaign activities.• Amplified global brand presence by leading a team of ten in four global markets to adapt social media strategy for regional execution including localization of assets, and the creation of country-specific channels. • Enhanced brand visibility by partnering with executive communication teams to launch thought leadership blog series across APAC, EMEA, and US markets that grew site traffic by 7x YoY. • Increased marketing efficiency by creating an organic content calendar that ensured a steady flow of content with the ability to connect with target audiences consistently and produced a 15% increase in reach YoY.• Managed brand reputation by partnering with the Head of Public Relations to establish social media response protocols and train team members on how to respond to issues and inquiries.• Decreased operating costs by creating a ‘Social Care’ team responsible for managing customer inquiries resulting in customer support cost savings of $750K USD.• Built brand rapport by serving as a point of contact for the company’s social media platforms and proactively engaging with community members which resulted in a 20% decrease in negative sentiment.• Improved content performance by collaborating with the Digital Experience manager to review and implement SEO optimizations, including integration of social feeds and community blogs into the site.• Progressed program effectiveness and efficiency by evaluating emerging marketing technologies and deploying new tools that automated ways of working and increased reporting capabilities. Show less

Created and executed social media strategy and campaign proposals to support clients’ specific marketing and business objectives.• Analysed engagement data, identified trends in customer interactions, and planned social campaigns to build community online for B2B and B2C clients• Implemented integrated social media campaigns focused on engagement, driving site traffic, and increasing brand awareness• Created campaign briefs that included targeting criteria, digital tactics… Show more Created and executed social media strategy and campaign proposals to support clients’ specific marketing and business objectives.• Analysed engagement data, identified trends in customer interactions, and planned social campaigns to build community online for B2B and B2C clients• Implemented integrated social media campaigns focused on engagement, driving site traffic, and increasing brand awareness• Created campaign briefs that included targeting criteria, digital tactics, project timelines, and design recommendations that aligned with clients' objectives Show less

Built and oversaw the execution of the first digital media service offering that provided audience acquisition efforts for client webinars and events.• Managed over 1.2M media budget with an average spend of 30K per buy that resulted anywhere from 200 to 5,000 targeted leads• Developed relationships, negotiated aggressive rates, and contracted buys with all media partners• Activated comprehensive digital media plans based on individual client needs and campaign… Show more Built and oversaw the execution of the first digital media service offering that provided audience acquisition efforts for client webinars and events.• Managed over 1.2M media budget with an average spend of 30K per buy that resulted anywhere from 200 to 5,000 targeted leads• Developed relationships, negotiated aggressive rates, and contracted buys with all media partners• Activated comprehensive digital media plans based on individual client needs and campaign objectives• Collaborated with key functions of the organization like, web, design and webinar platform team, to develop comprehensive paid media campaigns that focused on audience acquisition for client webinars Show less

Responsible for the development and lead execution of digital marketing campaigns for Fortune 500 clients like Microsoft and Intel.• Enhanced content performance by conducting content audits that clearly identified gaps and optimizations across the customer journey and increased digital content downloads by 10%.• Led a cross-functional project team in the end-to-end execution of digital advertising campaigns while managing clients' expectations • Ensured all necessary program… Show more Responsible for the development and lead execution of digital marketing campaigns for Fortune 500 clients like Microsoft and Intel.• Enhanced content performance by conducting content audits that clearly identified gaps and optimizations across the customer journey and increased digital content downloads by 10%.• Led a cross-functional project team in the end-to-end execution of digital advertising campaigns while managing clients' expectations • Ensured all necessary program details, systems, and reports were updated and accurate for all campaigns. Show less

Led the execution of digital marketing programs from start to finish, leveraging internal support and driving collaboration.

Dedicated to the achievement of regional sales goals by formulating and executing integrated marketing plans that drove customer acquisition.

Collaborated with platform migration subject matter experts and project teams to identify, define, document, and communicate the data migration requirements.

Executed digital marketing plans that drove customer acquisition and attendee registration.

Provided sales support through the execution of digital marketing acquisition plans across 27 regional markets.