Directed daily operations. Increased consumer awareness, recognition, and opinion of Temecula Valley wine country and the Association’s members by developing creative and effective marketing programs and campaigns. Coordinated the RFP process and hired multiple marketing, advertising, and public relations agencies to assist in rebranding including logo design, ad campaigns, video, and photo shoots. Carried out the vision and long range goals determined by a nine member Board of Directors. Prepared the annual budget and monitored, assessed and oversaw the financial health of the organization. Supervised the development of fundraising efforts, programs, and events. Drove internal and external communications, media, and customer relations. KEY ACCOMPLISHMENTS:• Established the mission and objectives and created a solid, strategic marketing plan to ensure success.• Developed content and launched multiple websites, which regularly garner 50-60 thousand visits per month and, an award-winning social media suite on Facebook, Pinterest, Instagram, weekly blog posts, and a monthly e-newsletter. • Ensured continued relevance of Temecula Valley wine country by collaborating with regional and national agriculture and wine-related organizations, universities, and fellow state-wide winegrower associations.• Supported record growth of member wineries by developing community outreach events.

Description: Planned and executed fundraising efforts. Maximized special event activities and coordinated volunteer recruitment, increasing profit and recognition of the Association and member wineries. Developed and launched a customer survey and opinion poll and executed a long term CRM program. Coordinated B2B and B2C direct marketing efforts. Worked closely with, and reported to, the Executive Director and a nine member Board of Directors. Oversaw the development of marketing collaterals to improve and develop region’s image. Wrote press materials and other internal and external communication documents.KEY ACCOMPLISHMENTS:• Drove visitation and branding initiatives through the management of media relations. • Maximized press contact relationships to enhance public awareness of the association.• Created an opt-in mailing program reaching over 38,000 households.• Improved community relations and partnerships with local lodging and transportation companies by creating saleable packages.• Generated 50% return and new customers through community events.

Developed and implemented marketing strategies and advertising efforts for the Corona flagship and three day spas with a budget of over $1.1 million. Directed the creation and launch of a new corporate website, consumer direct marketing program, consumer PURL site, and a Spa Membership Club. Executed the development of a customer survey project with PRIZM based results. Oversaw the development and creation of all marketing collateral, newsletters, spa service menus, and brochures. Managed media relations and communications. Worked closely with multiple consultants and agencies to create a marketing message that included technologically advanced product lines and spa services.KEY ACCOMPLISHMENTS:• Advanced and executed the release of a full line of body care products, from product implementation to production. • Increased product sales by creating an actionable plan for the execution of an associated spa services menu.• Provided customer-driven and focused spa treatments and products.

Assisted in the transition from large production, corporate owned winery to small production, family owned winery following its sale. Managed content, design, development, and production of all marketing materials. Developed media strategies. Directed media relations for products, driving visitation, and branding initiatives. Wrote and edited press materials, presentations, and other communications documents. Oversaw employee, guest, public, and community relations. KEY ACCOMPLISHMENTS:• Ensured coverage of stories, reviews, and news that positively positioned the brand and its products by maximizing interactions with press contacts.• Established a focus on direct to consumer sales and marketing efforts by recommending, planning, and implementing multi-channel campaigns and communications.• Instituted customer service and product training programs, resulting in consistently winning “Favorite Winery” accolades by customers of Press Enterprise newspaper.

Oversaw and fiscally accountable for all revenue generating operations, departments, and managers, including Retail Store, Tasting Room, Wine Club, and Special Events. Managed budgets, sales projections, cost of goods, inventory, and transition scheduling. Established and maintained written and verbal media relations, media lists, news releases, and event calendars. Created and coordinated the printing of winery brochures, ads, P.O.S. materials, and the release of quarterly newsletter. Oversaw VIP guest relations, public and community relations, and employee relations. Coordinated corporate, local and national sales related events.KEY ACCOMPLISHMENTS:• Led the creation and implementation of a strategic marketing plan while adhering to a $100 thousand budget. • Generated $1.3 million in revenue from tasting room, wine club, and events. • Launched and managed event and wine club departments, resulting in a 50% revenue increase over five years.• Exceeded all budget expectations, sales, and profits year after year.

Description: Maintained written and verbal media relations, media lists, and event calendars. Oversaw the coordination of public, private, and charitable events, both on and off-site. Represented the company at trade shows. Liaised between winery and various community organizations. Acted as Assistant Manager for the Tasting Room and Manager of Wine Club and Special Events.KEY ACCOMPLISHMENTS:• Created and coordinated the release of quarterly newsletter.• Generated consumer traffic for events and winery visits, as well as, produced consistent media interest.• Assisted with staff training, purchasing, merchandising, inventory control, and management of Hospitality Center.