Peggy Black Email and Phone Number

I will work to build the content strategy for a new healthcare vertical.

As Content Marketing Manager I ensure that all assets are uniform and accurately leveraged across all digital platforms including email, social media, and website. I will work to optimize all content efforts to nurture the relationship with current and potential customers while continuing to position LifeSeasons as the go-to place for health and wellness education resources.- Write Ad Copy for Multiple Publications- Secure Product Placement in Multiple Supplement Publications- Strategically Create and Commission Deliverables for Retail Channel - Determine Best Marketing Funnels for Each Audience - Collaboratively Determine Content Strategy for All 3 Business Channels- Cowrite and Curate Lifestyle Magazines- Manage Content Asset Library- Creatively Develop Email Marketing Drip Campaigns - Execute Social Media Advertising Strategy - Leverage Current Assets for Use Across Multiple Digital Platforms- Develop and Define Digital Marketing Strategy- Continue the Development of the LifeSeasons Brand Identity- Optimize Social and Digital Efforts

I worked with a group of creatives to collaboratively build unique and original pieces that propelled our brand while meaningfully connecting with our audiences. Our agency structure allowed for individual project ownership and bred an environment of creativity that prioritized strategy and meaningful use. - Establish and manage editorial calendar- Develop relevant Social Media content for 2 unique audiences- Collaborate with Digital Specialist to create an effective social media strategy- Brainstorm and generate original content that successfully produces sales and recruiting leads- Deploy and curate content strategy - Continuously analyze engagement metrics to optimize content strategy- Created and successfully established the brand voice resulting in a significant engagement increase - Spearheaded the first-ever blogger sponsorship- Participated in the creation of a bi-annual company conference for over 300 attendees - Co-create, develop production and promotion strategy, write script content, lead outreach for new Podcast - Designed a re-purpose strategy for ever-green contentResearch Based:Case StudiesMedical Journal ReviewIndustry Research Reviews Promotional Writing:Sms Messaging Recruiting Nurture CampaignsOnboarding Welcome PacketLanding Page ContentEmail CampaignDirect Mailer Copy Creative Job DescriptionsPR:Company Media KitCompany DescriptionCompany BoilerplateBlogger SponsorshipPodcast Launch StrategyCompany One-sheeterExecutive BiographiesSocial Media:Multi-platform Content; Linkedin, Facebook, Instagram, TwitterBlog:SeoTips And TricksIndustry Focus Culture Advertising:Booth TaglineDigital Ad Copy Adwords Copy Social Media Ad Copy Sales:Client Journey Specific Sales Pieces Conference Handouts, X-stand Copy, Booth Copy Sales Nurture Campaign Specialty Specific High-end Sales Portfolio General:Editorial CalendarCompany Voice ProfileProduct Pitch Reports Creative BriefPodcast Script

- Managed the Twitter account for a major conference #NoMeanGirls and increased engagement by 80%- Wrote and developed the strategic plan and copy material for a fundraising campaign that achieved 100% of the set goal.- Created Media lists for blogger outreach and media pitching- Crafted pitch copy used to promote a major conference in Dallas.- Generated 3 media alerts and press releases for a variety of client voices.

- Wrote 9 articles and helped with coordination of print and distribution of a donor magazine with a 5200 circulation- Assisted in the development and implication of strategic plans for use in Social Media, Brand recognition, and the Back to School Campaign. - Drafted email blasts and assisted with pitching reporters for DFW Restaurant week - Developed a pitch calendar that featured pitchable sources for the organization experts- Vetted and maintained the HARO (Help A Reporter Out) account

- Designed marketing materials. Completed more than 24 marketing projects; brochures, display boards, directories, fliers, etc. - Developed content for an awareness booklet that was passed through Congress - Provided program recruitment through informative presentations to 7th – 12th graders in over 9 different Arlington ISD schools - Assisted the program coordinator with events such as the graduation ceremony with 100 attendees, took 30 high school students to 5 University tours, and educational workshops

- Created relationship ties between the university and local businesses through personal engagement; secured over 100 mutually beneficial relations on behalf of the university - Aided Media Relations and Community Director with community projects such as: Maverick Speaker Series; worked closely with several high-profile clients and celebrities such as Henry Cisneros and Daymond Johns

- Managed 12 retail sales associates- Maintained merchandise according to brand standards- Connected clients to the right product that matched their desires by highlighting particular features and benefits - Developed new sales strategies to help boost sales and stimulate a fun environment