Peggy M. Email and Phone Number

Strategic communications-Draft & implement strategic communications plan-Plan for event coverage, faculty and student profiles, coverage of donor-sponsored events-Craft messages and plan coverage/publicity for major events-Develop web content and messaging for events, fundraising, special projects-Forge communications & cooperative partnerships with other units on campus: IEO, ORL, Dashew, Media Relations, Global Public Affairs @ Luskin, Center for World Health, etc.-Develop & implement plan for social media accounts: Instagram, Facebook, TwitterMedia relations-Locate experts in response to media requests-Pitch stories & faculty experts to media outletsWrite, oversee production, and distribute publications, including:-Printed monthly calendar -Web-based comprehensive monthly calendar -Monthly eNewsletter -Monthly staff newsletter-Weekly digital slides-Web content: 4-6 full articles a month-Social media postings-Press releases-Marketing materials/ organizational narrativesOther-Photograph Institute events-Find & use royalty-free pictures for Web content, calendars, and digital slides-Train/ manage 2 student workers-Create & maintain comprehensive distribution lists