Peggy Ryan Email & Phone Number

Washington, District Of Columbia, United States

Current clients include Folger Shakespeare Library, Voices Festival Productions, Meg Ryan Photography, and Siamo Napoli.Past clients include Diversionary Theatre, Carlsbad Music Festival, Sam Diego Italian Film Festival, Irving Flores Jazz, Do Good Theater, Doctors in Italy, and Queen Bee’s Cultural Center.

Ojai, California

Social media strategy development and management, digital campaign design and execution, as well as all photography and videography for the festival and conference. Milestones in work have included: A twenty-percent increase in Facebook, Twitter, and Instagram following within six months. The first visual story and online storytelling following the work of Ojai Playwrights Conference from beginning to end, leading to quadrupling their typical social media engagement levels, and a major placement in the Los Angeles Times. Formerly served as stage manager.

• Administering all business digital marketing operations and communications including website maintenance and the strategy and project management of a website redesign, all email marketing, email automations, and e-newsletter design and implementation, and creating and administering all online advertisement campaigns for events, productions, and subscriptions, including an annual $30,000 social media advertising budget, and our Google Ads $10,000 monthly nonprofit grant.• As a result of increased efficiency through the utilization of social media management tools including Sprout Social, strategic content sourcing and creation, social media advertising, and regular engagement, social media platforms have experienced a 55% following growth across Facebook, Twitter, YouTube, and Instagram platforms, an 80% increase in total impressions across platforms, and a 60% increase in engagement.• Tracked and analyzed digital metrics to choreograph and optimize targeted social campaigns, as well as assign ROI-driven metrics to each campaign using various tools including Google Analytics, Facebook Ads, and Sprout Social.• Created various metrics-focused post-mortems and point of view documents that outline performance and key learnings.• Serve as in-house photographer and project manager for show-based promotional and rehearsal photography, leading to strengthened media and press relationships with area reporters and front page arts section placement for over 50% of our productions, as well as increased engagement on social media platforms where photography is shared.• Utilize video-editing and graphic design skills to create engaging audio, visual, and visual content for social platforms and e-newsletters.• Identify social influencers, reporters, community partners with strong web presence, and online supporters to develop and maintain relationships in support of our brand and marketing goals.

San Diego, California, United States

• Collaborated with the Director of Marketing and Communications on marketing strategy, calendars and implementation.• Helped identify marketing trends and key opportunities for innovation.• Develop, distribute and analyze questionnaires and other forms of feedback.• Managed social media accounts.• Designed, built, and distributed all email correspondence.• Updated and maintained website changes.• Requested proposals and negotiate advertising contracts with media outlets, as well as related vendors.• Project managed the creation of marketing materials.• Monitored sales to ensure proper sales tracking and• Ensured proper and accurate communication of event information to internal staff.• Cultivated and maintained relationships with vendors, artists, ticket system representatives, and stakeholders at all levels of the organization.• Assisted in the creation of a fully comprehensive season marketing campaign and project managed execution of marketing timeline.

Italy

As city director, designed and implemented the extracurricular experience of students living and studying in Florence, Italy, and managed all aspects of their housing, arrival, departure, and travel. As program coordinator, facilitated the in-country implementation of the assigned customized travel/study program in Italy, Switzerland, and Austria, and worked to minimize safety risks, and provided 24/7 emergency support. Managed the day-to-day logistics of the assigned customized program and providing in-country support to both the leading faculty and CISabroad students.

Greater San Diego Area

Provide special projects support and training of new staff on an as-needed basis during periods of intense demand for marketing.• Served as Associate Director of Marketing. (2017)• Developed an audience base for an annual performance of How the Grinch Stole Christmas at The Old Globe designed for people on the autism spectrum and their families (2014).• Cultivated The Old Globe theatre’s accessible ticketing programs through relationship building with key community stakeholders and strengthening of outreach efforts through improvement of existing papering outreach program (2013).

Chautauqua, Ny

Designed and executed an integrated, multi-channel print, web and direct marketing campaign for promotion of 2016 festival, specializing in community outreach tactics including free special events for targeted patrons and hands-on activities to attract and develop new audiences. Managed annual budget and the hiring and management of three support staff. Handled all photography for special events. Milestones in work included: Major national attention for festival activities including coverage in the Washington Post and a significant increase of national word-of-mouth. Sold out the majority of performances for nearly every show in the 2016 Festival. An increase in positive experiences for new and returning patrons, according to festival surveys.

• Developed and promoted Hiawatha Project's visibility to expand patron base through online marketing and direct outreach.• Worked with Artistic Director on the creation and design of key art and descriptive copy for all Hiawatha Project events.• Created and coordinated the production and dissemination of all collateral pieces necessary to the theatre’s operations including direct mail pieces, postcards, posters, and programs. • Created, maintained, updated, and optimized digital marketing tools including Hiawatha Project's website, e-marketing communications, and social media platforms.

• As adjunct professor to THEA 345, “Theatre Marketing & Public Relations,” designed course syllabus and supporting materials, instructed, and oversaw students’ marketing work in support of the marketing of the School of Theatre, Television, and Film.• Coordinated marketing and alumni outreach efforts for the School of Theatre, Television, and Film.

Newport Beach, California, United States

• Drove marketing execution of brand, digital marketing (website, SEO, social, analytics), webinars, events, partner and PR strategies.• Led brand positioning and marketing initiatives.• Responsible for mortgage industry research and sizing.• Public speaker on behalf of Loan Supply Company.• Created channel specific messaging• Recruited, interviewed, hired, and trained department staff.

• Transitional coordinator for international students relocating to Bologna.• Career support for students preparing and undergoing job searches.• Managed the start-up and initial coordination of a regular open mic event produced by University of Bologna's M.A. program in cultural management for the purposes of branding and community outreach.

Washington D.C. Metro Area

• Conducted research for her M.A. thesis entitled "The Role of Social Networks in Innovations of K-12 Education through the Arts."• Discovered crucial data regarding the Arts in Education grant program never released by the Department of Education, which led to a formal study of the outputs of the grant program funded by Americans for the Arts.• Data collection and analysis of arts education federal grant applicants to the Investing in Innovation fund and the Arts in Education program. • Strategic relationship building based on data anaylsis and lobbying goals for continued funding of the Arts in Education grant as well as reform of the Elementary and Secondary Education Act.

• Project managed the redesign of the College of Fine Arts and School of Drama websites, as well as the creation of the Showcase event website.• Managed the Los Angeles audition event on behalf of the School of Drama.• Graphic designer for the School of Drama's magazine.

Greater San Diego Area

•Directed all aspects of annual 1,000 student commencement ceremony.•Managed marketing and publicity for provost’s office, including management and negotiation of relationships with writers, designers, and printers.•Led efforts to develop relationships with decedents of the college’s namesake, US Chief Justice Earl Warren.

Greater San Diego Area

•Served as assistant director to Robert Egan during the three month production process of The Nightwatcher, written and performed by Charlayne Woodard.

Greater San Diego Area

•Planned, negotiated and managed a three week tour of Mexico of the acrobatic musical, iL Circo.•Designed, sold and managed original performances for general sessions with major clients such as IBM, Volvo and Mary Kay.

Greater San Diego Area

•Worked in cooperation with the Director of Marketing and Communication to plan and implement the community outreach marketing campaign, increasing the Globe's visibility through collateral distribution, word of mouth and cross promotional activity. Major campaign elements included partnership building with approximately 300 businesses and 200 local concierges.•Developed creative marketing strategies by identifying large-scale cross-promotion opportunities and successfully negotiating partnerships with companies such as the Padres, Borders Books and Music, Westfield Malls and Fashion Valley.

Greater San Diego Area

•Managed departmental preparations for transition to new Raiser's Edge software donor database.•Managed donor correspondence and appeal mailings, tracked and deposited all incoming donations and coordinated department accounts payable requests.

Greater San Diego Area

•Created the Performing Arts Program serving fifteen youth aged 8-18 focusing on an annual production incorporating elements of theatre, dance and music, and the instruction of all skills and disciplines related to its production.

Greater San Diego Area

•Provided assistance to the admissions officer and public relations manager.•Served as a house manager during department productions.•Gave facility tours to potential and incoming students and staff.

•Coordinated and administered the ACCESS program by training and recruiting ACCESS volunteers as well as negotiating ASL contracts. Increased Audio Describer volunteer base and management.•Assisted with the administration of annual Performance Outreach Tour (POP), including artist hospitality, contracts and travel and residency arrangements. Assisted in the coordination, setup and management of special events related to POP Tour.

Greater Los Angeles Area

•Assistant to the directing and producing teams for the Los Angeles production of The Lion King, focusing on both executive management and production activities.

Masters Of Arts Management, Arts, Entertainment, And Media Management

Master Of Innovation & Organization Of Culture & The Arts, Arts, Entertainment, And Media Management

Bachelor Of Arts (B.A.), Theatre/Theater

Activities and Societies: Theatre production, acting, direction, writing, history, and management.