I help clients figure out the best plan for growth, whether it's product, content, or sales-led. Using my three-pillar framework, I can craft a customized GTM strategy that's guaranteed to see increased lead generation, engagement, and brand awareness.Supporting clients including:-VYDENCE Medical in their US market expansion as their head of US Marketing -5Ws GxPertise in crafting their value proposition

Provided executive direction and leadership for the marketing organization leading a team of 4 direct reports responsible for B2B, B2C, and growth marketing, sales enablement, PR, events, and social media. Led clinical marketing efforts through white paper, webinar, and podium initiatives, while also managing lead generation and drip campaigns for prospects and consumers. Led the branding of Glacial Rx and Glacial Skin, unifying all elements around a cohesive message and design. Presented to venture capital firms, led scientific advisory boards with dermatologist co-founders, and presented at board meetings. Member of executive leadership team.➢ Successfully elevated the company's marketing and brand presence through influence of effective marketing strategies for the inside and outside sales teams, facilitating revenue growth by >10 million.➢ Achieved 400% growth in social media channels including Instagram and TikTok in just one year after implementing key digital strategies including targeted ads and new dedicated content marketing.➢ Generated a 1400% increase in traffic and engagement by redesigning the company website, establishing omnichannel product messaging and sales enablement for both capital and consumable sales, with 1 billion impressions of earned media within 2 years after launch; secured notable B2C features in publications like Forbes, Cosmopolitan, and Allure.➢ Orchestrated the successful launch of two devices by developing a comprehensive marketing launch readiness plan, closely monitoring commercial KPIs, and ensuring field success, resulting in a remarkable doubling of revenue within two years.➢ Spearheaded the complete rebrand of Glacial Rx and created the new Glacial Skin branding, driving new category growth and elevating product positioning in the market; implementing a brand-new website, updated logo, brand guidelines, and new social media channels, culminating in a fourfold increase in practice locator searches and consumer demand.

Joined as the second marketing hire at a healthcare SaaS fintech startup. Directed marketing operations for the Skincare Subscriptions program, developing and executing product marketing plans, strategies, and executive reporting dashboards. Managed digital marketing initiatives, including drip campaigns with oversight of all digital channels, including website, email, and social media. Formed strategic partnerships with high-profile brands. Developing email content and slide campaigns, managed tradeshows, and optimized vendor relationships. Collaborated closely with product development and sales teams.➢ Consistently achieved a >20% open rate for a multi-channel product marketing campaign through strategic planning and execution of marketing initiatives, including effective management of drip campaigns to launch the company's digital marketing assets.➢ Facilitated a successful website rebranding initiative, resulting in a notable 25% increase in Average Order Value and a Purchase Frequency boost to 4.1x per year, driving heightened engagement and increased traffic.

Provided strategic leadership and direction for two global product lines, Juliet and XEO aesthetic lasers, overseeing all upstream and downstream activities and lifecycle management worldwide. Led sales enablement, creating content for sales teams and customer interactions. Collaborated with R&D and engineers to enhance features and overall device improvement, and with the CTO, CEO, engineering teams, and the Capital and Consumable Sales team, providing content, training, and managing external vendors. Served as the Competitive Analysis and Competitive Intelligence Lead, overseeing all market research efforts to determine lifetime patient value and patient journey, and conducting in-depth competitive analyses against leading market products.➢ Successfully rebranded the Juliet laser with campaigns highlighting lifestyle and skin improvement, mitigating the impact of an FDA warning letter and preserving a substantial revenue stream by pivoting the marketing focus towards skin resurfacing.➢ Facilitated the cross-functional development and successful launch of the XEO 2.0 laser, collaborating with R&D, Engineering, and C-suite to define clinical requirements, next-generation features, pricing, and market needs and working closely with the sales team to gather and integrate customer feedback, ensuring the development of a desirable and innovative device.

Led strategic marketing communications for the CoolSculpting brand with oversight of a $1M budget, from Zeltiq through the AGN acquisition. Oversaw the thought leader advocacy program engaging dermatologists and plastic surgeons to develop and disseminate new scientific messaging and product brand to physicians and key opinion leaders (KOL) in the aesthetics space. Managed tradeshows and sponsorships, sales enablement, and various public relations efforts. Collaborated with external agencies and partnerships to ensure alignment of messaging initiatives.➢ Elevated international brand awareness and recognition by collaborating with the French PR Team to produce a 12-minute Primetime Segment on Channel M6 in France.➢ Heightened engagement and increased customer interest by executing a comprehensive marketing campaign for 100+ capital and consumables sales representatives, including the creation of print marketing materials, best practices, digital videos, and a new presentation deck for physician workshops.

Managed a dynamic marketing team of 2 direct reports responsible for physician marketing, consumer marketing, and KOL advocacy, including content creation, physician presentations, orchestration of tradeshows, public relations, consumer engagement, and strategic partnerships. Directed KOL and podium initiatives with leading plastic surgeons and dermatologists.➢ Increased consumer demand for the Halo laser with a 90% positive “Worth It” rating by supporting the product launch with a full PR program, including TV, digital, and print, as well as creation of a sizzle reel, and deskside editor meetings.➢ Elevated product and platform awareness 3x at national medical meetings, increasing sales and credibility from the scientific community by pioneering the establishment of a Strategic Advisory Board consisting of 8 dermatologists and plastic surgeons, collecting regular product usage feedback to refine and improve devices.➢ Facilitated a notable increase in patient visits and heightened demand for treatments by name by revitalizing and rebranding the customer support program, "Success Builder," with branded assets tailored for customer practices.

Completed a 2-year fast-track management program to maximize organizational leadership and general management skills with emphasis on financial risks and forecasting, manufacturing, strategy development, and driving best commercial strategies to hit growth and goals. Excelled in all 4 rotations, including Internal Audit, Corporate FP&A, Marketing, and Operational Excellence. Collaborated with senior leadership and C-suite executives to gain exposure to large public company operatives in culturally different markets.➢ Internal Audit (3 mos., 1 month in each factory: Spain, Texas, Czech Republic) - Worked with local controllers to assess inventory and financial risk, with cost-saving recommendations of $77M in inventory and $75M in expenditures.➢ Corporate FP&A (5 months Richmond, VA) - Prepared monthly, quarterly, and annual enterprise financial reporting for C-suite, Board of Directors, and investors and supported earnings calls and financial roundtables.➢ Marketing (8 mos. Richmond, VA) - Led ideation workshop that produced 95 concepts, focus group testing, and proof-of-concept development. Supported marketing efforts for brandable new paper lid pitched to Tim Horton's.➢ Operational Excellence (1 mo. Mebane, NC, 6 mos. Bristol, UK) - Generated $100K in annual savings (downtime of 20%) at Bristol, UK plant through OpEx initiatives. Reduced interruptions by 15% with Lean methods at Mebane plant.

Served as a software training manager as part of a publications planning software launch (Datavision) to multiple departments. Conducted multiple one-on-one coaching sessions to overcome initial resistance from team members on new software. Focused on streamlining the manuscript development process within the cardiovascular group.

Trained physicians and research team members on trial protocols, patient selection criteria, and reporting of adverse events. Oversaw all pre-commercialization clinical trial activities across 13 European hospitals. Worked with regulatory and R&D teams on all responses for FDA PMA submission.

Formerly FoxHollow TechnologiesManaged post-marketing clinical trials, developing protocols and case report forms. Served as the clinical liaison with the Marketing team to position outcomes for medical conferences, peer-reviewed journals, and label expansion. Delivered training for physicians and staff members.

Formerly Nellcor Puritan BennettDeveloped research protocols and chemical assays, wrote 3 abstracts, and assisted in R&D machine procurement. Worked with anesthesiologists and nephrologists on creating future protocols.