Margaret (Peggy) Bader Email & Phone Number

Satellite Beach, Fl 32937

Consult on retail merchandising, new business start-up, brand development, planning, financial analysis, negotiation, vendor relations, long range planning, etc.

Selected by Macy’s to launch the newly created “MYMACYS” localization and execution strategy for Soft Home in the SE Region, after the national consolidation to NY in 2009. Managed, recruited, and developed 10 District Planners in 5 states, with 95 stores and $265M in sales. Identified, reviewed and coordinated strategic opportunities for localized assortments in each store, through effective use of short and long range planning and in-season analysis, with the District Teams and Central Planning. • Achieved the #1 sales increase and the #2 margin increase in Macy’s Inc. • Increased bedding sales by 20%, by identifying the needs of the Florida customer, and expanding Tropical motif bedding to offer good-better-best assortments. • Directed stock levels and assortment offerings to reflect customer requests by state increasing the Quilt and Bedspread business by 41%, #1 in Macy’s Inc.• Improved Kitchen Electrics sales by 15%, #1 sales increase, by identifying and maximizing product offerings for the Latin customer in South Florida and Urban / Southern product offerings for the Southern states.

Planned sales, margin and velocity, and bought product for the $22M Fashion Watch business. Built basic and fashion assortments by volume group and lifestyle with planning and vendor partners. Negotiated vendor support for Advertising co-op, margin, fixtures, sales specialists, and events. Planned and implemented advertising strategies. Trained and developed 11 assistant buyers and planners.• Received Macy’s FL 2008 Sammy Award for Greatest Impact in Assortments and nominated in 2007.• Achieved a 40% sales increase over 5 years by growing top brands and developing status brands from $4M to $9M.• Achieved the #1 sales and margin increase in Macy’s, Inc. for 5 consecutive years.

• Achieved the #1 sales increase to $20M and margin increase for several consecutive years.• Selected, based on Market expertise, to serve as a member of the Corporate NY Buying Team for 17 years. The Team negotiated exclusives, prices, advertising, margin agreements with the vendors and directed 95% of the assortments for all 850 stores in Macy’s Inc. • Created and opened the first luxury linen department in a department store growing revenue to $10.8M.• Developed and expanded the Status / Designer business to $9.2M, by growing Ralph Lauren and introducing Calvin Klein, Tommy Hilfiger, and DKNY bed linens.

• Partnered with vendors to edit assortments 40% while supporting and driving key items, achieving a 15% increase to $15M. • Negotiated with management to set up a new Special Order system to order, track and deliver to customers within 90 days.• Negotiated with the CEO of Macy’s FL for MIS to develop, with my input, a computerized china sales and inventory system..

Selected by the CEO to launch a new Home Furnishings Contemporary, Young Trend Shop and expand to more stores.• Resourced and developed vendor structure and negotiated a sales and inventory system with MIS support.• Negotiated with vendors to develop exclusive color assortments each season.• Trained 6 Federated Buyers how to create their own shops.• Led Federated Department Stores and AMC to set up a team for international purchases while traveling to 11 countries to develop product.• Opened 18 new shops and grew business from $500K to $8M.

Bs, Fashion Merchandising

Bs, Fashion Merchandising

Activities and Societies: Pi Beta Phi Sorority