With 14 years of extensive experience in servicing multinational brands across industries such as personal care, healthcare, beauty, lifestyle, tourism and F&B, Peggy has established herself as a seasoned professional. Her portfolio includes notable campaigns for leading FMCG brands in the personal healthcare and nutrition sectors, including Johnson’s baby, Johnson’s Body Care, and Dutch Lady.Peggy’s expertise lies in effective brand management and execution. She firmly believes that a holistic communication strategy, centered around real-life experiences, is instrumental in driving brand and product awareness as well as fostering recognition. During her tenure with Samsung Malaysia Electronics for two years, she played a crucial role in overseeing the brand’s PR activities and campaign effectiveness across various divisions, including IT and Mobile, display, and consumer and home appliances.
Junzi Communications
-
Senior Consultant And OperationsJunzi Communications Jan 2020 - PresentKuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
-
Assistant ManagerSamsung Malaysia Electronics Jan 2018 - Dec 2019Kuala Lumpur, Malaysia
-
Pr ConsultantEssence Burson-Marsteller Nov 2016 - Dec 2017Unit 302, Block D, Pusat Dagangan Phileo Damansara 1, Petaling Jaya
-
Senior Account ManagerBridges Pr & Events Sdn Bhd Jan 2016 - Oct 2016Jalan 1/127, Off Jalan Kuchai Lama, 58200 Kuala LumpurDirectly assisting and reporting to managing consultant in the following areas:| oversaw a team of executives and interns in managing and facilitating multiple key accounts| managed day to day activities of client servicing and reporting| composed media plans and contributed to plan development process.| assisted in the development and oversaw execution of PR programs.- KOLs’ engagement, liaison and management- Event launches and workshops- TV Segments, video shoot and photo shoot- Blogger engagement | vetted through advertorial and PR document – including translation in both BM & CHI| providing support for media registration, logistical and F&B arrangements during events.| media liaison and monitoring, compiled and prepared media coverage and PR reports.| communication liaison between client and media,Key Accounts:| Dutch Lady Milk Industries Berhad (2014- Oct 2016)- Dutch Lady PureFarm- Dutch Lady IFT -
Account ManagerBridges Pr & Events Sdn Bhd Jan 2012 - Dec 2015Jalan 1/127, Kuchai Business Park, Off Jalan Kuchai Lama, 58200 Kuala LumpurDirectly assisting and reporting to managing consultant and account director in the following areas:| oversaw a team of executives and interns in managing and facilitating multiple key accounts| managed day to day activities of client servicing and reporting| composed basic media plans and contributed to plan development process| assisted in the development and oversaw execution of PR programs- KOLs’ engagement & liaison- Event launches & workshops- TV Segments, video & photo shoot- Blogger engagement | vetted through advertorial and document – including translation in BM & CHI| developed and created digital communication contents in FB| providing support for media registration, logistical and F&B arrangements during events| media liaison and monitoring, compiled and prepared media coverage and PR reports| communication liaison between client & mediaKey Accounts:| Dutch Lady Milk Industries Berhad (2014- 2016)| New Wave Communications (2015)| Taiwan Tourism Bureau Kuala Lumpur (2015)| Revlon Malaysia (2015)| Sphere Exhibit Malaysia (2014)| Reebonz Malaysia (2013 - 2014)| Johnson's baby (2012-2014)| Johnson's Body Care (2012-2013) -
Pr & Events ExecutiveBridges Pr & Events Sdn Bhd Dec 2009 - Dec 2011Jalan 1/127, Kuchai Business Park, Off Jalan Kuchai Lama, 58200 Kuala LumpurDirectly assisting and reporting to account manager in the following areas:| oversaw a team of interns in managing and facilitating multiple key accounts| assisted in the development and execution of PR programs.| provided support for media registration, logistical and F&B arrangements during events.| media monitoring.| compiled and prepared media coverage and PR reports.| communication liaison between client and media.Key Accounts:| Johnson's baby (2010-2011)| Johnson's Body Care (2010-2011)| Clean & Clear | F&N Magnolia| Listerine (2010)
Peggy Cheah Skills
Peggy Cheah Education Details
-
University Of Tunku Abdul RahmanPublic Relations/Image Management
Frequently Asked Questions about Peggy Cheah
What company does Peggy Cheah work for?
Peggy Cheah works for Junzi Communications
What is Peggy Cheah's role at the current company?
Peggy Cheah's current role is Senior Consultant, Branding & Communications.
What schools did Peggy Cheah attend?
Peggy Cheah attended University Of Tunku Abdul Rahman.
What are some of Peggy Cheah's interests?
Peggy Cheah has interest in Japanese Culture, Gathering And Outing Organizing, Travelling, Movie And Article Review, Arts And Culture, Health.
What skills is Peggy Cheah known for?
Peggy Cheah has skills like Internal Communications, Media Relations, Public Relations, Press Releases, Corporate Communications, Translation, Event Management, Event Planning, Team Management, Crm, Management, Marketing Communications.
Not the Peggy Cheah you were looking for?
-
Peggy Cheah
Brooklyn, Ny -
-
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial