Peggy Cheah

Peggy Cheah Email and Phone Number

Senior Consultant, Branding & Communications @
Peggy Cheah's Location
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia, Malaysia
About Peggy Cheah

With 14 years of extensive experience in servicing multinational brands across industries such as personal care, healthcare, beauty, lifestyle, tourism and F&B, Peggy has established herself as a seasoned professional. Her portfolio includes notable campaigns for leading FMCG brands in the personal healthcare and nutrition sectors, including Johnson’s baby, Johnson’s Body Care, and Dutch Lady.Peggy’s expertise lies in effective brand management and execution. She firmly believes that a holistic communication strategy, centered around real-life experiences, is instrumental in driving brand and product awareness as well as fostering recognition. During her tenure with Samsung Malaysia Electronics for two years, she played a crucial role in overseeing the brand’s PR activities and campaign effectiveness across various divisions, including IT and Mobile, display, and consumer and home appliances.

Peggy Cheah's Current Company Details
Junzi Communications

Junzi Communications

Senior Consultant, Branding & Communications
Peggy Cheah Work Experience Details
  • Junzi Communications
    Senior Consultant And Operations
    Junzi Communications Jan 2020 - Present
    Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
  • Samsung Malaysia Electronics
    Assistant Manager
    Samsung Malaysia Electronics Jan 2018 - Dec 2019
    Kuala Lumpur, Malaysia
  • Essence Burson-Marsteller
    Pr Consultant
    Essence Burson-Marsteller Nov 2016 - Dec 2017
    Unit 302, Block D, Pusat Dagangan Phileo Damansara 1, Petaling Jaya
  • Bridges Pr & Events Sdn Bhd
    Senior Account Manager
    Bridges Pr & Events Sdn Bhd Jan 2016 - Oct 2016
    Jalan 1/127, Off Jalan Kuchai Lama, 58200 Kuala Lumpur
    Directly assisting and reporting to managing consultant in the following areas:| oversaw a team of executives and interns in managing and facilitating multiple key accounts| managed day to day activities of client servicing and reporting| composed media plans and contributed to plan development process.| assisted in the development and oversaw execution of PR programs.- KOLs’ engagement, liaison and management- Event launches and workshops- TV Segments, video shoot and photo shoot- Blogger engagement | vetted through advertorial and PR document – including translation in both BM & CHI| providing support for media registration, logistical and F&B arrangements during events.| media liaison and monitoring, compiled and prepared media coverage and PR reports.| communication liaison between client and media,Key Accounts:| Dutch Lady Milk Industries Berhad (2014- Oct 2016)- Dutch Lady PureFarm- Dutch Lady IFT
  • Bridges Pr & Events Sdn Bhd
    Account Manager
    Bridges Pr & Events Sdn Bhd Jan 2012 - Dec 2015
    Jalan 1/127, Kuchai Business Park, Off Jalan Kuchai Lama, 58200 Kuala Lumpur
    Directly assisting and reporting to managing consultant and account director in the following areas:| oversaw a team of executives and interns in managing and facilitating multiple key accounts| managed day to day activities of client servicing and reporting| composed basic media plans and contributed to plan development process| assisted in the development and oversaw execution of PR programs- KOLs’ engagement & liaison- Event launches & workshops- TV Segments, video & photo shoot- Blogger engagement | vetted through advertorial and document – including translation in BM & CHI| developed and created digital communication contents in FB| providing support for media registration, logistical and F&B arrangements during events| media liaison and monitoring, compiled and prepared media coverage and PR reports| communication liaison between client & mediaKey Accounts:| Dutch Lady Milk Industries Berhad (2014- 2016)| New Wave Communications (2015)| Taiwan Tourism Bureau Kuala Lumpur (2015)| Revlon Malaysia (2015)| Sphere Exhibit Malaysia (2014)| Reebonz Malaysia (2013 - 2014)| Johnson's baby (2012-2014)| Johnson's Body Care (2012-2013)
  • Bridges Pr & Events Sdn Bhd
    Pr & Events Executive
    Bridges Pr & Events Sdn Bhd Dec 2009 - Dec 2011
    Jalan 1/127, Kuchai Business Park, Off Jalan Kuchai Lama, 58200 Kuala Lumpur
    Directly assisting and reporting to account manager in the following areas:| oversaw a team of interns in managing and facilitating multiple key accounts| assisted in the development and execution of PR programs.| provided support for media registration, logistical and F&B arrangements during events.| media monitoring.| compiled and prepared media coverage and PR reports.| communication liaison between client and media.Key Accounts:| Johnson's baby (2010-2011)| Johnson's Body Care (2010-2011)| Clean & Clear | F&N Magnolia| Listerine (2010)

Peggy Cheah Skills

Internal Communications Media Relations Public Relations Press Releases Corporate Communications Translation Event Management Event Planning Team Management Crm Management Marketing Communications Digital Marketing Marketing Strategy Copywriting

Peggy Cheah Education Details

  • University Of Tunku Abdul Rahman
    University Of Tunku Abdul Rahman
    Public Relations/Image Management

Frequently Asked Questions about Peggy Cheah

What company does Peggy Cheah work for?

Peggy Cheah works for Junzi Communications

What is Peggy Cheah's role at the current company?

Peggy Cheah's current role is Senior Consultant, Branding & Communications.

What schools did Peggy Cheah attend?

Peggy Cheah attended University Of Tunku Abdul Rahman.

What are some of Peggy Cheah's interests?

Peggy Cheah has interest in Japanese Culture, Gathering And Outing Organizing, Travelling, Movie And Article Review, Arts And Culture, Health.

What skills is Peggy Cheah known for?

Peggy Cheah has skills like Internal Communications, Media Relations, Public Relations, Press Releases, Corporate Communications, Translation, Event Management, Event Planning, Team Management, Crm, Management, Marketing Communications.

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