Marketing Project Management for Kenvue / Upwork DACH and BENETasks:- Communicate with hiring managers to discuss new marketing projects and freelancer requirements- Within Upwork: Sourcing, interviewing, onboarding of Freelancers- Contract creation to contract closure- Tracking budgets- Purchase orders administration- Briefing Freelancers- Liaise between all relevant parties to ensure projects are developed- Long term and short time projects, such a website migrations, digital marketing BAU projects

Reporting to Head of MarketingHubspotAdwordsWordpressEmail Template building

Project managementBudget managementCRMB2BSalesforce

Reporting to Head of Marketing Northern RegionWeb AnalyticsSales Support for DACH region and Nordics

Marketing:• HubSpot migration project planning• WordPress• Social media strategy and appearance (LinkedIn, Xing, Twitter,…)• Advertisement print and web• Responsible for the development and implementation of inbound marketing • Responsible for the appearance and profile of the company (look-and-feel & slogans) in different media• Content development and alignment of messages used in the different media• Web appearance: www.romowind.com – www.ispin.info• Fair and conference planning and preparation• Marketing Material: sales presentation, brochures, posters, roll-ups, etc.• Manage relationship with trade media and communication partnersSales Controlling and reporting:• Manage the CRM system as a super user• Sales reporting and KPI tracking• Preparation of consistent sales material

• Performance Marketing• German market analyses (broker, aggregator, car sharing vs. traditional car hire)• Working with pricing team to find the best rates to use online, for display, PPC, affiliates• Working with different departments to optimise booking journey Pay now/ Pay later• Social Media Planning Facebook and Twitter• Working closely with the team in Germany as a connection point to the London EMEA office• Monitoring websites performance hertz.de with Omniture and Google Analytics, Cognos• Customising reports in Google Analytics• E-CRM email and copy creation• Data protection project

• Working on Avis Website Migration for the DACH region, liaising with regions to building desired content • Content migration and UAT for new platform and mobile app, local language sign off• Operative realisation of Digital Marketing activities for Avis & Budget DACH region• Website Project Management & UAT: content & commercial management for Avis & Budget • Update & review of content on ABG websites – working closely with regional marketing & sales team to implement the promotional plan• Support efforts to maximise cross sell and upsell opportunities• Following-up site analytics to constantly improve the customer experience• Working closely with stakeholders of eCRM campaigns • Liaising and briefing external creative agencies - emails and newsletters, display campaigns • Ongoing measurement and evaluation of activities - Optimisation of activities to enhance performance• Collaboration with IT to sort out issues related to websites and booking journeys•. Collaboration on SEO projects together with SEO Manager, regions and agency• PPC QA sign off • Work closely with the e-Commerce Manager and Optimisation Manager to build MVT test cycles aligned to strategy and based upon performance• Responsibility for everything crossing the brand Budget on a Digital level• Social Media Planning

Website optimisation: • Researched best practice on link behaviour and aligned all links across barclaycard.co.uk/personal websites • Worked on Active Standard errors. Managed together with my team mates to bring the barclaycard.co.uk/personal page to the top of the list compared to other websites of the business measured with Active StandardsContent on Barclaycard.co.uk:• Worked with key stakeholders to drive process across websites• Created and managed landing pages (aggregator, search and .co.uk pages) for campains

Brand Quality ControlEscalating issues of mature/sexual content, harassment, spamming, illegal content Community Coordination on Facebook, PlayStation Forum (lithium), PlayStation Blog (Wordpress)Moderating PlayStations internal online game platformsMonitoring PlayStation Live StreamEducating users on community rulesEditing and removing posts when neededIdentify and bring attention to issues noticed by the community – bugs, log in issues, etcTaking MinutesTranslationShare PointQlikView

Joined the global supply operations content team for a 4 months project to improve the current state of the Expedia Inc’s websitesReviewed, proofread, updated, sourced and maximised hotel content in English and German for high traffic websites Expedia.com, Hotels.com and Venere.comLiaised with independent hotels and hotel chains of the DACH regionWorked within the Dashborder Expedia team to improve the accuracy of the hotel descriptions Used EPC as Content Management System (CMS)Reported to content management and liaised with localisation, developing, media and geographic teamsManaged creation of content in accordance with the scheduleOversaw the visual look, images and overall content of the websitesAchievements in accordance with targets

Handled legal cases, requests, complaints from travel agencies, lawyers, sensitive customers, elite customers Applied the EU 261/2004, and Montreal Convention.Decided on the level of compensation according to company guidelines and legal obligationsContributed to customer loyalty, deciding on goodwill gestures to keep customerAIRFRANCE Systems: OSCAR, Fidelio, Tonus, Toulouse, Gaelle, Epax, Habile, BravoKLM: Systems: Codeco, Daily Plan, Daily Report, Specialties: AMADEUS, World Tracer

Supervised the jury during the judging process at the festival as well as prepared the judging material for each category. Category examples: Best use of celebrity endorsement, Best use of social media, Best use of stunt/or event, etc.Coordinated PR videos for the award show Set up Events Building with entered campaign materialAttended Cannes Lions Press Conference London:Coordination of entry forms, payments and submitted artworkDaily correspondence with national and international PR/Advertising/Media -AgenciesProof reading Processed the campaign entries from the beginning in London up to the award show in Cannes, FranceTranslation German to English Managed PR Excel Spread SheetsPlaced campaigns into the right categories