Marketing manager & Communication lead for Lattiz across European markets. Responsible for leading the go-to-market of Lattiz including promotion and positioning of the brand and products. Responsibilities include;- developing and executing strategic marketing and country plans- leading the go to market of existing and new products- online to offline leadgeneration to attract new fans and ensure close cooperation with sales to close the deal.- building and maintaining a strong B2B brandUltimate goal is to establish Lattiz as the expert that helps Foodservice customers and partners grow their coffee business with perfect milk foam.

Manage portfolio and innovation for Campina Drinks, milk - buttermilk within Retail NL. Next to current business and activation, working on several projects regarding new product introductions and sustainability.

Managed a portfolio of 3 brands, activation and innovation in the condensed milk category in Retail and Foodservice. Set up conversion program to win in Foodservice - teashops. Helped set up the local marketing team.

Managed portfolio, business, B2C and B2B activation BTL and outdoor for Chocomel and Fristi in Foodservice channels (Horeca, To Go, Catering). Build adult Perfect Serve of Chocomel cold in Horeca by building online and off-line demand generation via online campaigns and activities B2C and B2B

esponsible for development of all FC brands within the Convenience, To Go Channel with large customers NS and Shell. B2C and B2B activation, promotion analysis, shopper marketing. Successful launch of 2pack Chocomel can with occasion-based strategy.