Margaret (Peggy) Cusick Email & Phone Number

Abbott Park, Illinois, Us

Help manage Abbott’s employee advocacy program which enables the company’s 114,000 global employees to share company news on their social media channels using a content-sharing platform. Collaborate with Employee Communications, Corporate Marketing, and Public Affairs colleagues to create communications strategies that build employee engagement, drive external advocacy efforts, and boost brand recognition. Create advocacy social media content utilizing a storytelling approach.• Plan, create, and deploy social media posts amplified through the employee advocacy program.• Create internal communications to attract, grow, and retain employee advocacy participants.• Develop measurement strategy, identify key performance indicators, and analyze program results. • Help manage operations, training, and communications plans for the employee advocacy program.

Asheville, Nc, Us

Rosemont, Il, Us

Developed, implemented, and executed strategic content for Healthcare and Hospitality customer segments. Collaborated with internal subject matter experts and conducted research to ensure the most accurate and effective content to support marketing campaigns. Managed day-to-day work of one direct report the Content Specialist.

Lake Forest, Illinois, Us

Partnered with Government Offer Enablement Sr. Managers to develop materials and tools for sellers to position offers to the Government sector (Federal, State & Local, Education)—Grainger’s largest customer segment.• Developed and deployed seller tools, including Insight Guides (in Salesforce.com®), SharePoint sites, training (via Brainshark), campaign presentations, and customer materials including brochures, line cards, social media.• Worked with marketing team to drive consistency in seller and customer materials. • Supported key Government strategic initiatives

Lake Forest, Illinois, Us

Responsible for managing projects to launch new services and solutions. Supported successful project delivery using project management best practices, methods and tools including project charters, integrated project plans, resource plans, and risk management/contingency plans.

Lake Forest, Illinois, Us

Developed, executed, and managed integrated cross-channel marketing programs consisting of digital and print tactics. Created marketing campaigns to promote company's maintenance, repair, and operational (MRO) equipment, supplies, and services to businesses in a broad range of industries, including manufacturing, healthcare, hospitality, and government.• Directed the execution of fully integrated campaigns consisting of direct mail, web landing pages, homepage carousels, emails, digital banners and social posts.• Ensured that projects achieved milestones and complied with budget and scope specifications.• Managed development and launch of Grainger’s first Safety content microsite “Safety Hub” and channel assets. "Safety Hub" was named 1st Place Winner of 2017 Tempo Award: Branded Website (Ogilvy & Grainger) • Managed development of digital assets for largest annual electronic campaign—2014 Cyber Sale.• Directed creation of tactics for launch of co-sponsorship of NASCAR driver Ryan Newman.• Consistently maintained high, on-time project delivery rate. • Managed legal and quality assurance reviews, including search engine optimization (SEO) assessments.• Assisted in managing budget and calculating month-end accruals.

Lake Forest, Illinois, Us

Created copy for integrated marketing campaigns, including direct mail, catalogs, white papers, landing pages, emails, display banners, affiliate banners, social posts, branch/retail signage, print advertisements, and events/tradeshow materials. • Wrote content for company's bi-monthly e-newsletter. • Directed the migration of 400+ landing pages from Broadvision to new Hybris internet platform.• One of three copywriters selected by ECommerce Leadership to write copy for Grainger’s emails.

Chicago, Illinois, Us

Planned and executed marketing campaigns to drive firm's business development efforts. Produced collateral, sales scripting, email templates, and direct mail. • Created letter templates, managed sales efforts, and generated mailings through Salesforce.com• Developed new website landing pages to support SEO efforts and promote the firm’s services.• Wrote copy and directed design for comprehensive collection of new sales collateral.

Lake Forest, Illinois, Us

Developed and executed marketing programs for Cleaning, Safety, Security and HVAC/R product lines. • Created marketing campaigns that increased sales for new, existing, and discontinued products. • Worked cross-functionally with Analytics, Branch Merchandising, Catalog Department and Marketing to develop and implement marketing strategies that utilized tactics including emails and collateral.

Lake Forest, Illinois, Us

Developed, and deployed marketing programs for Grainger’s private label brands Westward® and Speedaire®.• Worked cross-functionally with Product Management, Sales, Global Sourcing, Marketing Research, and Communications to help grow Westward and Speedaire brand sales by 15% from 2006 to 2007.• Selected to manage all electronic tactics (e.g., web, email) for entire Private Label Brand portfolio.

Lake Forest, Illinois, Us

(Contractor ‘03-‘05, Employee starting ‘05)Responsible for managing programs, copywriting, and facilitating web development for Grainger.com.• Conducted quality-assurance testing that identified and eliminated errors and broken links.• Managed creation of Homeland Security microsite; DHS and State Grant sales grew 300+% YoY 2006 to 2007.• Trained new E-Business Sales Managers and corporate customers on features of Grainger.com.• Developed new process for updating landing pages, which decreased time and improved efficiencies.• Analyzed site metrics, using Coremetrics® and Business Objects, to drive content decisions.

Worldwide, Oo

Research Analyst and Proposal Consultant (2001–2002):Responded to RFP requests and conducted research to assist in Business Development efforts. • Wrote copy for proposals targeted at middle-market companies; coordinated design and legal compliance; 75% of proposals resulted in engagements.• Conducted research using research tools (e.g. LexisNexis, Dun & Bradstreet, One Source) and analyzed indicators including industry trends and analyst reports to aid in new business development.• Selected by management to research and evaluate competitors; report was utilized by C-level leadership to identify potential firms for acquisition.Assistant Marketing Director, Klayman & Korman, LLC (acquired by Deloitte in 2001) (2000–2001):Assisted in creation of firm’s annual marketing plan and managed direct mail projects (ex. newsletters and special mailings) to increase brand-awareness of the firm’s professional services, including accounting, financial planning and consulting services.• Directed website design and content updates to promote tax, audit, and consulting services.• Wrote copy for firm’s marketing materials (newsletters, brochures, advertisements, emails, etc.).• Increased firm's brand awareness through print advertisements and press releases.

Education record

Bachelor Of Science - Bs, Business Administration, Major - Marketing