Peggy Darrah Email & Phone Number

Plymouth, Mi

Plymouth Mi

• Managed all marketing and management aspects of business in a design firm from initial startup to developing hundreds of clients with a strong return following• Consulted with each customer to evaluate goals and budget, assess the project’s parameters into design & execution, recommend a final product complete with proposal/bid and visual samples along with possible alternatives for a complete customer experience• Conducted market surveys to determine effectiveness of all marketing efforts• Utilized secondary research to analyze trends and consumer behavior• Continuous Business to Business (B2B) & Business to Consumer (B2C) networking to generate top of mind referral and positive corporate image

Online & Local

• Conduct ongoing training seminars online & in-person on Cognitive Behavior Techniques for individual enrichment• Teach members about psychologically based methods of listening and communicating• Maximize marketing effectiveness by building comprehensive plans which include events, social-media, website, podcasting and other opportunities• Stay current of latest marketing strategies and tactics continually investigating new ways of educating communities about organization

Troy, Mi

• Main spokesperson keeping open communication regarding progress and initiatives, answering questions/concerns while maintaining a positive company image• Use conventional research methods to gather and analyze information with an investigative outlook• Investigated large billing fraud case. Rewarded for locating $4.5 million in well-hidden falsified billing transactions for global client during civil legal investigation

• Event Coordinator (3 years): producing membership drive, organizing chapter participation and promotional activities• Offices held multiple times: Chapter President, Vice President, Educational Coordinator• "Notable Networker" 5 years consecutively

Us & Uk

• Traveled extensively to provide research on all aspects product design (visual, ergonomic, and mechanical) with the overall directive to positively impact future vehicle sales• Product testing of innovative features, both virtually with CAD and in-person with life-size models• Interpretation of qualitative and quantitative research to support corporate initiatives• Analyzed results, defined opportunities to improve product, & present findings to Ford leadership• Developed customized research pieces and presentations• Collaborated with internal & external team members to conceive, develop and execute each project• Utilized segmentation analyses for defining marketing opportunities for innovative & existing product features• Conducted ethnographic studies, observing consumers inside & around vehicles, to stimulate new design opportunities

European Office

• Responsible for product quality & customer service tracking throughout all of Europe• Managed multiple projects with input from a wide range of global stakeholders & communicating finding back to them• Questionnaire testing across multiple countries & languages (US, UK, IT, DE, FR, ES, & SE)• Created in conjunction with the U.S. research department an unprecedented global tracking study designed to evaluate product performance across the globe • Negotiated regularly with all European Auto Manufacturers for data collection purposes in accordance with the European Information Regulation restrictions

Us Office

• Define strategic evolution of surveying to enhance the richness of information gathered• Analyze results, define opportunities to improve customer service experience, & present findings to Ford leadership• Assisted in the design of marketing programs based upon customer profiling and projective sales research• Recommend improvements to independent franchises based upon findings

Master In Marketing Research, Mmr, Market Research

Bachelor Of Science In Business Administration, Bsba, Marketing