Margaret (Peggy) Doyle Email & Phone Number

London, England, Gb

* Lead brand strategy and execution for GardeningKnowHow.com * Developed, launched, and now lead GKH Shop, Future’s first branded e-commerce platform

Topanga, Ca, Us

ReSeed is a public benefit corporation that brings carbon credits directly from farmers to the market. Their platform incentivizes farmers to protect and remove carbon using a methodology built on an auditable, transparent, and trustworthy data ecosystem. I advise on consumer aspects of the business, including outreach and engagement with their retail platform.

Provide strategic & operational management services to start-ups & small to medium-sized businesses.

Bedford, Ohio, Us

Gardening Know How is a special-interest digital media platform ranked #1 globally in its category. During my tenure leading the company, I: • Grew annual revenue by 150%• Increased audience reach by 90%• Increased company valuation 5X• Established new strategic partnerships; developed multiple new revenue channels• Led brand-building initiatives that increased direct audience reach online and brand awareness offline• Developed new branded content including books, e-courses and video• Expanded the GKH team and introduced employee benefits for FT staff• Led a multi-year acquisition process, vetting multiple inquiries and offers, and ultimately leading GKH's successful acquisition by a top-tier global media brand

Us

Now Next Media is a social venture that works to level the playing field for women entrepreneurs by helping them launch and grow successful ventures. Our Marketplace, WHAT NOW WHAT NEXT, is a free online platform where women-owned small businesses can promote their products, services, and expertise, connect with new customers and opportunities, and team up with other entrepreneurs.

Led global marketing efforts in all channels for this mobile security start-up; responsible for global rebranding initiative, go-to-market strategy, customer acquisition & retention, customer insights, and brand awareness. NQ Mobile won the 2011 Technology Pioneer & Industry Shaper Awards at the World Economic Forum at Davos. In 2010, named one of “10 Start-ups That Will Change Your Life” by Time Magazine.

I+E= Ideas + Execution. Consult with start-ups and small businesses to define and execute content and marketing strategies that build brands, define products, and develop customer/audience engagement.

Sunnyvale, Ca, Us

Led the development and execution of strategic product & marketing initiatives to increase revenue, drive new business opportunities, and increase customer engagement and awareness of Yahoo's cross-network offering. Delivered innovative solutions for key advertisers and partners and created new opportunities to engage Yahoo’s most profitable audiences.

San Jose, California, Us

Led the development and execution of Symantec’s online strategy aimed at consumers (the Norton brand). Led a cross-functional team, including Sales, Marketing, Editorial, Customer Service & Product Management, in the rebranding of the consumer web site and its subsequent global rollout.

Gütersloh, De

Established the digital marketing division for BMG Music Service, the music club and direct marketing arm of Bertelsmann. Recruited and led a cross-functional team; defined digital marketing strategy; selected and managed external agencies to supplement in-house work.

Senior leadership role in an early stage start-up with responsibility for product development & management, community development, partnership marketing and content development & programming.Managed the development, launch and ongoing production of the flagship product, "Getting Real", one of the web's earliest and most successful communities and social networks for teens. Managed community development, marketing programs and co-branding partnerships with CBS News, ABC Sports, Netscape, Lycos, WebTV, MP3.com, and ABC.com.Funded by Softbank and AOL Greenhouse Partners; winner of multiple industry awards including the Global Information Infrastructure Award for Best Site for Children and Teens. The GII Award was called "a cross between the Oscars and the Baldrige Awards of the Internet" by USA Today.

Bachelor Of Arts, Professional Writing

Master Of Professional Studies, Interactive Telecommunications