Peggy Emch Email & Phone Number

• Developed a GIS-based solution to assess new markets for fiber optic expansion• Identified thousands of new fiber passings across many different cities/states• Perform market research to help guide decisions• Identify trends, patterns, and potential opportunities or threats• Create visual presentations showing data and strategy for the executive team• Work with the OSP engineering and business development teams to bring these new opportunities to life

Used my technical knowledge of AI to build the foundation for marketing and product development at the AI startup, coordinating efforts across departments.• Researched the AI business landscape to discover differentiating characteristics• Crafted compelling messaging for enterprise and scientific audiences• Created and analyzed multi-channel campaigns• Developed and analyzed KPIs • Synthesized research into go-to-market strategy • Developed positioning, messaging, and competitive differentiation

Specialization: Artificial Intelligence and Machine Learning

Remote

Responsible for many aspects of operations, product, and all aspects of marketing. • Kept the pulse on competitive landscape • Worked with the product team to develop new features based on market research• Researched training documentation across platforms and developed company’s support site, including videos and articles • Designed product walkthroughs • Designed go-to-market strategies (product positioning, pricing, sales and support enablement) • Analyzed information architecture to optimize company's website• Designed, wrote, and built marketing website • Analyzed market data to make content and business decisions • Played an integral role in product re-platform • Managed, wrote, and edited blog for 9 years • Wrote commercials and created PPC ads for Google Ads, Facebook, and Twitter • SEO audit (keyword research, site and URL structure, meta data and markup) • Hired and trained entire sales and marketing team • Created creative ad/website copy, photos, and videos

• Wrote and promoted a revolutionary book on nutrition during pregnancy• Built massive following on the subject of primal nutrition and parenting, utilizing social media, guest blogging, interviews, and on-page SEO. I retired the website in 2018 but there is still evidence of it through mentions and interviews all over the paleo blogosphere.• Partnered with brands to promote products and received compensation

San Jose, California, United States

Wrote articles on a variety of topics for a variety of websites. I was just entering the world of online marketing at this time, back when blogs were not ubiquitous.

San Jose, California, United States

Tutored elementary through college students in calculus, geometry, and algebra.

Master Of Science - Ms, Data Analytics, Gpa 4.00

Specialization: Artificial Intelligence and Machine Learning

Bachelor Of Science - Bs, Mathematics

Concentration: Discrete Math

Bachelor Of Arts - Ba, Philosophy