Peggy Lawless Email and Phone Number

Lawless Research provides the market information you need to (1) guide your marketing and product development strategies and (2) position your company as an industry thought leader. We've conducted research for Google, ServiceNow, Twilio, Boomtown Accelerators, Tessian, HackerRank, Cherwell, AXELOS, Techstars, Leapgen, TeleSign, DNN, Webroot, Malwarebytes, ID Watchdog and more.See examples of our work at https://www.lawlessresearch.com/reports. HOW RESEARCH INSIGHTS DRIVE SUCCESS FOR TECHNOLOGY COMPANIES. This study, conducted in partnership with Research Now, quantifies the value of market research to U.S. tech companies, including higher customer retention, better strategic decisions, increase in sales, higher brand awareness, and greater innovation. STATE OF WORK. An annual study for ServiceNow measures the benefits of service automation in businesses worldwide.DEVELOPER SKILLS REPORT. An annual survey of HackerRank's community of 5 million members to identify worldwide trends.B2B PRODUCT DESIGN AND PRICING. Research to identify the optimal price and feature set of a mapping tool.BRAND AWARENESS TRACKING. Annual studies to measure brand awareness and identify competitive threats.NEW PRODUCT DESIGN, PRICING AND MARKETING. We helped a client identify the optimal configurations of price and product features and the primary purchase drivers. STATE OF TECH STARTUP DIVERSITY. This thought leadership study for Chase for Business and Techstars identified the most effective steps founders can take to increase diversity of their technical staff.

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- Managed the worldwide market research and customer insights function and budget for the consumer and business segments- Provided executive team with critical market information to support strategic decision-making- Designed quantitative and qualitative studies to guide product design, alliances, marketing strategy, and sales- Programmed online surveys using Qualtrics- Analyzed survey data using IBM-SPSS (Statistical Package for the Social Sciences)- Designed public relations research to position Webroot as a thought leader in the Internet security market- Conducted a wide range of studies: market segmentation, customer satisfaction, retention and renewals, brand awareness, packaging, pricing and feature sets, Web site design, advertising testing, competitive analysis, channel partners, acquisitions, market opportunity analysis, and geographic expansion- Fielded global surveys in Australia, France, Germany, Japan, the United Kingdom and the United States - Regularly distributed business intelligence to executives by monitoring and synthesizing technological, social, economic, competitive, and market trends- Presented research findings to the executive team and business units in a way that brought the data to life- Selected and managed vendors for online panels, focus groups, and large-scale market studies- Managed analyst relations (e.g., Forrester, IDC)- Acquired data from third parties and mined the data for insights- Presented training on our target markets to business units - Worked with the CMO to develop and track market metrics to evaluate effectiveness of marketing strategies

-- Conducted primary research to define market needs, inform mergers and acquisitions strategies, and develop marketing strategies for clients in the construction, engineering, and manufacturing industries- Presented research results and recommendations to clients- Conducted secondary research to assess needs of, and opportunity within, targeted construction markets (healthcare, public works, education)- Managed research analysts

- Conducted quantitative and qualitative research for clients in architecture, urban planning, medical devices, real estate, theater, long-term care insurance, radio, meteorology, local government, and publishing- Designed, fielded, and analyzed online and mailed surveys- Conducted in-depth interviews with cardiologists, teachers, facility managers, elderly women living alone, city residents and administrators, and coffeehouse owners and patrons- Presented findings to clients and at national conferences

- Designed and managed research of the fleet leasing and services industry: customer satisfaction, market studies, product design- Developed and managed the business intelligence function- Designed and analyzed marketing databases- Managed research assistants

- Conducted and presented ground-breaking research on workplace stress and violence to position NWNL as a thought leader in health insurance- Served as an industry expert with customers, prospects, and the media- Created and managed the business intelligence program and wrote strategic plans- Designed and managed studies of the employee benefits market- Conducted in-depth interviews with hospital administrators, health providers and benefits administrators