Peggy Prendergast Email & Phone Number

I enable SMBs to hit their revenue goals by developing the most powerful yet cost-effective, ROI-driven marketing campaigns. I create, develop, build, launch, execute, optimize and repeat. I do this daily for start-ups and enterprise companies. My current clients have an average of 18% ROI - achieved through customer-centric campaigns, content and events.Kyros.ai- Developing accelerated marketing campaigns and outreach programs to increase the client base for an AI-based college prep platform- Indentifying new customer base by building revenue-driven partnerships and affiliates- Establish and implemented new, cost-effective martech tools to increase weekly subscriber base.Backayard Restaurants- Leveraging martech stacks to achieve quarterly sales and ROI goals.- Developing and executing social media and branding content strategy.- Launching new customer acquisition campaigns, current growth of 12% month-to-month.- Organize and execute in-person and online events, increasing brand awareness and subscribers by 27% to date.- Rebuilding websites to increase UX initiatives for all company websites.Monarch Tractor- Restructured Hubspot workflows, properties and reports to drive more leads down the sales pipeline. My co-worker and I achieved this while establishing new protocols, training and collaborating with other stakeholders.- Marketing spent $90,000 on Facebook ads. We had no ROI from this spend - just many negative and irrelevant comments. I reduced customer acquisition costs by 36% and increased ROI/ROAS by identifying high-intent sales leads faster with highly targeted campaigns.- Recreated and optimized our email, advertising and search strategy, increased product awareness while reducing our monthly spend and sales cycle.Space Age Publications- Increased subscription base by 28% through new partnerships and space project initiatives.- Managed events and promotions to highlight Space Age's programs for American astronauts to land on the moon.

San Jose, California, Us

I was fortunate to be part of a strong marketing team with a solid, experienced leader. Within my first three months, I developed AI-driven SQL and MQL campaigns resulting in a direct increase in sales. I also launched 4 multi-channel demand-generation marketing campaigns during the 2 fiscal quarters. The campaigns included webinars and targeted email/social media campaigns and produced a 22% increase closed deals during this time. My manager and I executed, and optimize paid acquisition campaigns across all marketing channels: lead aggregators, outbound SDRs, search, display, email, programmatic and social media. We met our goal of generating consistent ROIs, decreasing the sales cycle and lowering the average cost per acquisition, Despite these successes the company was not able to close the next round of funding. Everyone on our marketing team was laid off.

Sunnyvale, Ca, Us

● Created the digital marketing strategy and execution of omnichannel campaigns: search,email, content, partnership and video advertising.● Through A/B testing, analytics and specific content creation to segmented demographics,increased social media engagement by 47%, email response rates by 28% and qualified leadsby 33% in 22 months.● Analyzed data (Google Analytics, Search Console, Data Studio) to increase conversions.● Launched go-to market campaigns for new products and services.● Maintained, tested and created content on the website, social media and landing pages● Developed video and display ad marketing channels, received 28% increase in potentialclients.

Through A/B testing, analytics and specific content creation to segmented demographics, I increased social media engagement by 47%, email response rates by 28% and qualified leads by 33% in 22 months.Improved individual and group sales through aggressive outreach programs and creative email strategies for high end restaurantIncreased new members and membership participation at corporate fitness sites, through development of new programs, classes and incentives using email and direct response campaignsCreated the search engine marketing campaign of NYC InJoy’s Property Management firm; redesigned website, increasing page views by 87% and client inquiries by 65%; led to acquisition by international real estate company Developed comprehensive online and traditional marketing strategies for JEA Coaching and Training Systems; created affiliate marketing campaign to attract new clients; expanded customer referral program online; led to acquisition by online health and fitness company

London, London, Gb

Oversaw strategic initiatives for email campaign loyalty program for Symantec's Norton Security software; increased membership by 55% in 3 months, increased participation in forums and open rates by 32%Managed the launch of Cisco's new small business outreach program consisting of email, video and a community forum to position Cisco as an information resource to small business ownersResponsible for bringing in new business partnerships and clients to BLUE's Palo Alto offices, created sales presentations and lead generation strategiesCreated and executed marketing and online advertising strategy to launch PersonalityZone.com in October, achieving 70% growth rate within the first 2 months of the launch

Delray Beach, Florida, Us

• Analyzed and launched marketing promotions and business development partnerships, increased paying member registrations and brand awareness for all 20 sites within the FriendFinder network• Created and managed affiliate programs on Linkshare, Commission Junction and third tier affiliate networks• Leveraged web analytic tools to optimize subscription rates while decreasing acquisition costs per new member

San Jose, Ca, Us

• Managed and expanded first affiliate program, surpassed goal of acquiring of 10,000 affliliates• Designed and launched original content for biweekly newsletter to growing affiliate base Reestablished former affiliate sites through market research and competitive incentive programs, resulting in improved placement and brand awarenessNegotiated and analyzed online media buys and sponsorship programs, resulting in 30% ROI increase and meeting metric goal one month ahead of schedule

Masters, Journalism

Bachelors, Communication