Peggy (Peg) Woodruff Email & Phone Number

Greater Atlanta Area

Roybal Campus, Atlanta, Ga

Served with the Office of Public Health Preparedness and Response (OPHPR), Division of Emergency Operations (DEO). In my various consultative and analytical roles at CDC, I worked with career professionals in virtually all CDC centers and offices. CDC is a stellar federal agency with dedicated and talented professionals who work hard to protect and save lives, 365/24/7, both here and around the globe.

Greater Atlanta Area

Served in various communication leadership roles for the Georgia Department of Community Health. Most recently, I served as the Associate Director of Communications for this $13 billion agency responsible for Medical Assistance Plans (Medicaid, PeachCare for Kids), the State Health Benefit Plan, Healthcare Facility Regulation and Health Information Technology (e.g., Medicaid EHR Incentive Program and the Statewide Health Information Exchange).Planned, developed and executed communications strategies for the department's divisions and programs of work, including Media Relations. Conducted market research; directed Internet and Intranet refreshes; enhanced departmental brand identity and standards. Managed a staff of communications, graphics and website professionals during my tenure at DCH.

Served B2B and B2C client organizations by providing strategic marketing, communications and business advisory services. Created and produced image building and integrated marketing communications campaigns, positioning and messaging platforms; marketing audits; and primary research.Served a variety of clients in IT and business/professional services.

Provided strategic marketing and communications counsel to clients including Convergys Corporation, Georgia Tech Research Institute (GTRI), IP2Biz, LAI Engineering, Liaison Technologies, The Network, and Vector Consulting.Accomplishments included: corporate repositioning and brand evolution of Convergys; corporate repositioning and name change for IP2Biz; institutional repositioning for GTRI. Won TAG/TAMY Awards for work done for IP2Biz and GTRI.

Led all client/account service and agency management initiatives for this "virtual agency." Also led the firm's business development activities and supervised 6+ full-time employees.Generated double-digit growth for more than a decade, repeatedly achieved net profit margins twice the industry average, used new hire assessment tools for identifying "right fit" talent resulting in increased productivity and profitability. Screened and hired hundreds of virtual staffers to provide full-service, yet affordable delivery to clients. Directed marketing and communications programs for emerging and Global 1000 clients. Led media and creative development and production for sales support materials, trade shows/events, ad campaigns and direct marketing programs. Steered placement for PR, ad programs. Examples of results achieved: Re-branded the City of LaGrange attracting new jobs with multimillion dollar economic impact; directed a regional/national/international PR campaign that yielded a 10:1 return.Developed demand generation programs for The Weather Channel, exceeding 30+% response rates with 75+% sales conversion rates; helped the network's household (HH) coverage grow to 70+ million US HH.Developed goal-plus marketing communications campaigns for a wide range of regional and national clients in various industries.Won creative excellence awards from the SE Economic Development Council and the Cable TV Advertising and Marketing Assn...and more.

Served two years with this international retail chain of 600+ athletic footwear and apparel stores; supervised a staff of 8 professionals in creative, co-op advertising and account management; directed all media development, placement and production; supervised all in-store POS signage and collateral production and printing; also directed the national agency's creative, media and PR work. Led program alliances with Nike, Reebok, Converse and others.Selected accomplishments: repositioned the brand; achieved top sales numbers for key seasonal promos; developed and implemented "firsts" for the company including national ad campaigns launched with discretionary funding secured from Reebok and Nike; developed national ad planner kits, co-op ad models for franchise and company-owned stores; also developed an innovative shoe wall display system and in-store POP "radio." Won regional ADDY awards for seasonal promotions including "Shoe Bop" for back-to-school.

Served as the Account Supervisor on the Hayes Microcomputer Products business.Contributed to this modem innovator achieving an 85% share of the modem/telecomputing market.

Bs, Business Administration, Marketing

Attended the University of Georgia (Athens), then transferred to the University of Tennessee (Knoxville). Earned a BS degree in Business.

Business Administration And Marketing

Activities and Societies: Alpha Gamma Delta; Belle Corps; Miss PandoraMember Alpha Gamma Delta Sorority; Member of Belle Corps; Miss.

Education record

Great workshop! Six intensive weeks of hard work and fun. Writing, editing, delivering routines/jokes. For "graduation," I performed.