Peggy (Peg) Woodruff

Peggy (Peg) Woodruff Email and Phone Number

Sr. Marketing and Communications Leader, Problem-Solver @ Vector Consulting, Inc
johns creek, georgia, united states
Peggy (Peg) Woodruff's Location
Atlanta Metropolitan Area, United States
Peggy (Peg) Woodruff's Contact Details

Peggy (Peg) Woodruff personal email

n/a

Peggy (Peg) Woodruff phone numbers

About Peggy (Peg) Woodruff

Engaging, energetic and passionate marketing professional known for straight talk and targeted results. Proven performer as a Marketing Communications Executive in Government, Advertising Agency Executive, Corporate Advertising Director, Marketing Communications Agency Founder/Principal, and Independent Marketing Adviser in both B2B and B2C arenas. As a visionary "big picture" thinker, planner and doer, this creative and resourceful problem-solver is interested in using her wealth of experience, talent and dedication to contribute to the organization's mission and goals. Industry Expertise: Health Care, Information Technology, Economic Development, Finance/Insurance, Non-profits, Retail, Travel/Hospitality and more.Specialties: Market Research & Analyses; Integrated Marketing & Communications Planning/Development/Execution; Brand Building; Business Development & Sales; Presentations; Creative Problem Solving; Writing & Editing. Marketing Services Skills: Operations; Strategic Development; Alliance & Partnership Development; Budgeting; New (Digital) & Traditional Media; Positioning & Messaging; Creative Development/Direction; Media Planning/Buying; PR; Media Relations; Internal & External Communications; All Media Production Supervision; Project/Program Management; Talent & Team Building; Vendor Management & Contract Negotiation.

Peggy (Peg) Woodruff's Current Company Details
Vector Consulting, Inc

Vector Consulting, Inc

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Sr. Marketing and Communications Leader, Problem-Solver
johns creek, georgia, united states
Website:
vectorconsulting.com
Employees:
74
Peggy (Peg) Woodruff Work Experience Details
  • Vector Consulting, Inc
    Director Of Marketing
    Vector Consulting, Inc May 2019 - Present
    Greater Atlanta Area
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  • Centers For Disease Control And Prevention
    Sr. Health Communications Consultant
    Centers For Disease Control And Prevention Oct 2016 - May 2018
    Roybal Campus, Atlanta, Ga
    Served with the Office of Public Health Preparedness and Response (OPHPR), Division of Emergency Operations (DEO). In my various consultative and analytical roles at CDC, I worked with career professionals in virtually all CDC centers and offices. CDC is a stellar federal agency with dedicated and talented professionals who work hard to protect and save lives, 365/24/7, both here and around the globe.
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  • Ga. Dept. Of Community Health
    Assoc. Dir., Comms.; Office Of Comms. & Legis. Affairs
    Ga. Dept. Of Community Health May 2010 - Mar 2014
    Greater Atlanta Area
    Served in various communication leadership roles for the Georgia Department of Community Health. Most recently, I served as the Associate Director of Communications for this $13 billion agency responsible for Medical Assistance Plans (Medicaid, PeachCare for Kids), the State Health Benefit Plan, Healthcare Facility Regulation and Health Information Technology (e.g., Medicaid EHR Incentive Program and the Statewide Health Information Exchange).Planned, developed and executed communications strategies for the department's divisions and programs of work, including Media Relations. Conducted market research; directed Internet and Intranet refreshes; enhanced departmental brand identity and standards. Managed a staff of communications, graphics and website professionals during my tenure at DCH.
  • Strategic Marketing & Creative Communications
    Marketing & Communications Consultant
    Strategic Marketing & Creative Communications Jul 2008 - May 2010
    Served B2B and B2C client organizations by providing strategic marketing, communications and business advisory services. Created and produced image building and integrated marketing communications campaigns, positioning and messaging platforms; marketing audits; and primary research.Served a variety of clients in IT and business/professional services.
  • Arketi Group
    Sr. Consultant
    Arketi Group Jan 2007 - May 2008
    Provided strategic marketing and communications counsel to clients including Convergys Corporation, Georgia Tech Research Institute (GTRI), IP2Biz, LAI Engineering, Liaison Technologies, The Network, and Vector Consulting.Accomplishments included: corporate repositioning and brand evolution of Convergys; corporate repositioning and name change for IP2Biz; institutional repositioning for GTRI. Won TAG/TAMY Awards for work done for IP2Biz and GTRI.
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  • The Woodruff Group
    Principal & Founder
    The Woodruff Group 1988 - 2006
    Led all client/account service and agency management initiatives for this "virtual agency." Also led the firm's business development activities and supervised 6+ full-time employees.Generated double-digit growth for more than a decade, repeatedly achieved net profit margins twice the industry average, used new hire assessment tools for identifying "right fit" talent resulting in increased productivity and profitability. Screened and hired hundreds of virtual staffers to provide full-service, yet affordable delivery to clients. Directed marketing and communications programs for emerging and Global 1000 clients. Led media and creative development and production for sales support materials, trade shows/events, ad campaigns and direct marketing programs. Steered placement for PR, ad programs. Examples of results achieved: Re-branded the City of LaGrange attracting new jobs with multimillion dollar economic impact; directed a regional/national/international PR campaign that yielded a 10:1 return.Developed demand generation programs for The Weather Channel, exceeding 30+% response rates with 75+% sales conversion rates; helped the network's household (HH) coverage grow to 70+ million US HH.Developed goal-plus marketing communications campaigns for a wide range of regional and national clients in various industries.Won creative excellence awards from the SE Economic Development Council and the Cable TV Advertising and Marketing Assn...and more.
  • Tec Group
    Member
    Tec Group 2002 - 2005
  • General Sports Ventures (The Athlete'S Foot)
    Director Of Advertising & Promotion
    General Sports Ventures (The Athlete'S Foot) 1985 - 1987
    Served two years with this international retail chain of 600+ athletic footwear and apparel stores; supervised a staff of 8 professionals in creative, co-op advertising and account management; directed all media development, placement and production; supervised all in-store POS signage and collateral production and printing; also directed the national agency's creative, media and PR work. Led program alliances with Nike, Reebok, Converse and others.Selected accomplishments: repositioned the brand; achieved top sales numbers for key seasonal promos; developed and implemented "firsts" for the company including national ad campaigns launched with discretionary funding secured from Reebok and Nike; developed national ad planner kits, co-op ad models for franchise and company-owned stores; also developed an innovative shoe wall display system and in-store POP "radio." Won regional ADDY awards for seasonal promotions including "Shoe Bop" for back-to-school.
  • The Marcus Group
    Account Supervisor
    The Marcus Group 1983 - 1985
    Served as the Account Supervisor on the Hayes Microcomputer Products business.Contributed to this modem innovator achieving an 85% share of the modem/telecomputing market.

Peggy (Peg) Woodruff Skills

Strategy Marketing Strategy Public Relations Strategic Planning Marketing Communications Strategic Communications Marketing Business Development Integrated Marketing Management Advertising Direct Marketing Market Research Program Management Team Building Leadership Media Relations Budgets Creative Direction Project Management Social Media Sales B2b Nonprofits Social Media Marketing Brand Management Marketing Management Account Management Press Releases Messaging Corporate Communications Consulting Project Planning Business Strategy Management Consulting Analysis Internal Communications New Business Development Public Speaking Email Marketing Business To Business Non Profits Strategic Partnerships Vendor Management Training Crm

Peggy (Peg) Woodruff Education Details

Frequently Asked Questions about Peggy (Peg) Woodruff

What company does Peggy (Peg) Woodruff work for?

Peggy (Peg) Woodruff works for Vector Consulting, Inc

What is Peggy (Peg) Woodruff's role at the current company?

Peggy (Peg) Woodruff's current role is Sr. Marketing and Communications Leader, Problem-Solver.

What is Peggy (Peg) Woodruff's email address?

Peggy (Peg) Woodruff's email address is pe****@****uth.net

What is Peggy (Peg) Woodruff's direct phone number?

Peggy (Peg) Woodruff's direct phone number is (404) 639*****

What schools did Peggy (Peg) Woodruff attend?

Peggy (Peg) Woodruff attended University Of Tennessee-Knoxville, The University Of Georgia, Jeff Justice's Comedy Workshoppe.

What are some of Peggy (Peg) Woodruff's interests?

Peggy (Peg) Woodruff has interest in Social Services.

What skills is Peggy (Peg) Woodruff known for?

Peggy (Peg) Woodruff has skills like Strategy, Marketing Strategy, Public Relations, Strategic Planning, Marketing Communications, Strategic Communications, Marketing, Business Development, Integrated Marketing, Management, Advertising, Direct Marketing.

Who are Peggy (Peg) Woodruff's colleagues?

Peggy (Peg) Woodruff's colleagues are Michael Briscoe, Damaris "dori" Borden, Amanda Montgomery, (Mba, Csm, Certified Safe Po/pm), Youness Zaidi, Mohamed Djebari, Abdelkarim Taib, Nor-Edine Azgaou.

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