Strategy. Branding. Business innovation - Global Focus helps organizations thrive in a social, digital and sustainable world. At Global Focus I work as a business development- and brand strategy consultant. My primary focus is mostly on consumer insights and how to set up and conceptualize brand strategies for a contemporary and digital market.

As Program Director of the Marketing Communications program at Berghs School of Communication I lead the planning of this one-year vocational diploma course. The course provides a broad-based theoretical and practical course of study in marketing. It also gives a basic introduction to professional practice within marketing and advertising. The education prepares students for professional roles in the communications industry such as: project managers, marketing heads and planners.

Client projects within brand positioning and long-term communication concepts.

Focus on strategic branding: positioning and communication, brand workshops, and action plans. Part of setting up and executing greatest viral, commercial activity to date.

Responsible for moving the client’s business forward. Head of creative team and responsible for leverage in communication ideas.

Responsible for overall company brand and separate product brands. Product development – Beer, Cider, Water, Soda. Created leverage on sponsorships such as Swedish Soccer Association (SvFF) and rock festival Hultsfredsfestivalen.

Research and strategy development for brand positioning. Set up and preparation of client workshops and action plans.