Pei Chieh Wu Email and Phone Number
Experienced marketing with a demonstrated history of working in B2B and B2C business. Well-versed in developing marketing communication campaign to enhance the brand visibility and awareness. Skilled in digital and social marketing, event marketing, product launch planning, and GA analysis. Goal-oriented, efficient, good cross-functional communication, and problem-solving capability.
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Marketing/PrZyxel Jun 2022 - Present台灣 臺北市 -
Marketing SpecialistTsc Auto Id Technology Co., Ltd. Feb 2016 - Dec 2021【Digital Marketing】● Planned and implemented digital marketing (Google Ads, GDN), including content creation, use of GA for data analysis, increased traffic and result in at least 20 requests per month.● Monthly EDM design and create content. The average open rate is 20% and CTR is 2.5%. 【Social Media Marketing】● Managed FB and Linkedin, produced posts and designed images and videos to increase reach and engagement.【Event Planning & Partnership Maintaining】● Computex Taipei● APAC Partner Meeting in Vietnam (attendance 150), customer satisfaction with this meeting runs at 100%● Workshop and Online webinar● Product Training Courses● Designed an online survey to collect customer feedback for future event improvements【Brand Promotion & Materials Production】● Development of marketing materials for new product launch and brand promotion. Including company profiles, product brochures, product videos, press releases, E-newsletter【Media Buying】● Evaluated appropriate online and offline media, plan marketing communications strategies, analyze the performance, including Google Ads, GDN, PR, magazines, and more【Website Building & Management】● Provided suggestions for website improvements● Be a leader for Asia website development, consolidate feedback of Sales and PM team and communicate with USA team the improvement demands. - Annual marketing budget planning and activities- Collect competitors and industry information monthly to evaluate and develop new product -
Marketing SupervisorGcca Inc. Mar 2014 - Sep 2015• Operate PChome online shopping, write product copies and develop promotional plans to increase sales• Manage social media and Facebook ads to increase brand awareness• Develop and execute the affairs of international exhibition (Computex, HK Electronics Fair)• Develop new product launch and marketing collaterals (Flyer, product box design, press release)• Plan and build a new company website
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Senior Product MarketingEtrovision Technology Aug 2010 - Apr 2013• Develop and build brand image• Plan annual marketing budget and activities• Media buying: magazine, newspaper, and Google Ads• Plan and execute the activities of national and international trade show
Pei Chieh Wu Skills
Frequently Asked Questions about Pei Chieh Wu
What company does Pei Chieh Wu work for?
Pei Chieh Wu works for Zyxel
What is Pei Chieh Wu's role at the current company?
Pei Chieh Wu's current role is Digital Marketing | Social Media Marketing | Event Planning | Brand Communication & Management.
What schools did Pei Chieh Wu attend?
Pei Chieh Wu attended 澳洲昆士蘭科技大學, 中國文化大學.
What skills is Pei Chieh Wu known for?
Pei Chieh Wu has skills like 媒體關係, 數位行銷, Facebook, 媒體購買, 社群媒體, 產品行銷, 宣傳推廣, 產品推出, Google Analytics, Google Ads, 行銷策略.
Who are Pei Chieh Wu's colleagues?
Pei Chieh Wu's colleagues are Reita Wang, Norbert Gürtler, Shen Chao_yuan, Romeo Tseng, Pei Wen Chen, Bryan Chen, Scott Tseng.
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Pei Chieh Wu
Hsinchu City -
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