Pei Liu Email and Phone Number

As a seasoned media and advertising professional with over 20 years of experience, I excel in producing both printed and digital content, executing impactful digital advertising campaigns, and driving e-commerce success. My expertise spans fashion, beauty, finance, FMCG, beauty salons, and medical aesthetic clinics.I am proficient in online and offline integrated marketing, project costing, profit estimation, strategic planning, and execution. My digital marketing skills include platforms like Facebook, Google, TikTok, Instagram, and LINE, effectively managing social media presence and ads.I excel in scheduling e-commerce campaigns, developing robust sales strategies, and implementing integrated cross-media marketing with major media outlets, KOLs, and KOCs. My ability to coordinate internal communication and collaboration, along with integrating external resources, ensures successful outcomes.I specialize in analyzing digital ads and GA4 data, identifying issues, and proposing actionable solutions to address e-commerce sales funnel problems. I leverage EDM and LINE Official Account for member re-marketing, significantly reducing marketing costs. My expertise in O2O operations allows me to drive traffic to physical stores through digital ads and social media.I am a goal-oriented individual who cannot tolerate a lack of progress at work. I understand the importance of teamwork and collaboration in achieving our objectives. To ensure daily progress, I know how to communicate effectively with my team members to reach consensus and push the work forward together.I enjoy identifying and solving problems, finding great satisfaction in the process. Each problem solved represents a new skill learned and new insights gained.One of my weaknesses is my impatience, which can sometimes create pressure for those around me. However, I recognize that this impatience is also a strength in my professional life, as it drives my concern for work progress. With my extensive experience, I have learned to manage my demands on progress in a way that doesn't create undue stress for my colleagues.My extensive experience and multifaceted skill set make me a valuable asset in the media and advertising landscape, capable of delivering exceptional results and driving business growth.