Peike Korvenmaa Email & Phone Number

Helsinki, Uusimaa, Finland

My role at Blink is to work with our clients and help them grow by digital marketing efforts. I specialize in data driven development and optimization of digital content and campaigns. We form a team with our graphic and content designers to deliver the best outcome possible - be it a new brand identity, a digital concept or a social media campaign. My responsibilities also include the SEM, SEO and web analytics activities as well as HubSpot Marketing and Sales implementations.

Helsinki, Finland

I worked as an entrepreneur in different areas of digital marketing and design:- content design and production (eg. website texts, email marketing campaigns, photo editing)- graphic & digital design (eg. website layouts & structures, posters, fliers, brochures)- SEM (Google Ads campaign management)- SEO- web analytics (Google Analytics management)- social media marketing (eg. Facebook and Instagram advertising)I've also planned and held trainings for groups of 5-30 people. The topics have included search engine marketing & optimization, web analytics and content production & updating for websites built with Drupal.

Helsinki, Finland

I worked alongside the Drupal developer and the e-commerce teams in client projects. I helped the clients to get started with their new websites and web shops, including but not limited to search engine friendly content production, SEM activities or site traffic analysis.I was also responsible for the above mentioned activities internally in the company.

Helsinki, Finland

I was in charge of product marketing. I was involved in developing the solution offering of the company and I created and maintained the product marketing materials. I designed the look and feel of said materials and produced the content elements for them (stories & visuals).In addition, I was liable for the email marketing process: I initiated upcoming campaign topics, chose target groups, created the copy text for the messages and reported the campaign results to the sales team.I took part in creating marketing and sales plans for strategic accounts in Finland. Also events and PR actions in Finland and in Finnish were my responsibility. Social media updates were part of my daily tasks.My working languages were English and Finnish.

Helsinki, Finland

I had responsibility over the renewal and updating of the company website (including search engine optimization & marketing and website traffic analytics), and I coordinated freelancers and project workers in several outsourced projects.I was in charge of the coherence and updating of marketing and sales support materials. My other tasks included service productization, social media plans and actions, PR & communication in Finland. I was the first hire of the marketing team that later grew to involve three people.My working languages were English and Finnish.

Helsinki, Finland

My role at Suomen Mentorit was to create and realize a working plan and strategy for the organization's social media communications. I was responsible for the content updates at http://teonpaikka.fi/, the presence at social media sites such as Facebook and Twitter, and the email communications between Suomen Mentorit and its collaborators and mentoring program participants.This position was a project finalized by the end of 2013.---Suomen Mentorit ry (The Mentors of Finland) is a non-profit organization that offers free-of-charge mentoring services for the educated youth and encourages companies to use mentoring in their HR.Suomen Mentorit ry edistää korkeakoulutettujen nuorten työllistymistä sekä kannustaa yrityksiä hyödyntämään mentorointia osana työelämän kehittämistä.

Espoo, Finland

I worked in the IP Business team focusing on commercializing the intellectual properties (IP) that resulted from advanced and innovative research. My main project was to develop a new social media strategy for marketing VTT's versatile IP.My additional responsibilities included taking part in the renewal of the IP function's own website (separate from the main site of VTT). I also transformed technical patent documents into easily understandable sales brochures.I participated in VTT’s Innovation Management Trainee Program in 2010. The training focused on customer-driven management, sales and marketing of high-tech innovations.My working languages were Finnish and English.

Helsinki, Finland

I was responsible for the customer feedback process: I read every incoming email and replied to them often with the help of the developers. I was involved in choosing and prioritizing the ideas and features for the development backlog of the service and took part in named development projects, such as designing the mobile version and enhancing its user experience.I also acted as the company’s voice in selected discussion and social media forums and was in charge of PR activities and media relations.I did my Master's Thesis "The Growth of an Online Social Networking Service: Conception of Substantial Elements" for the company alongside my daily job during June - December 2008.My working language was English.---Dopplr.com was an online social networking service for frequent travellers. The start-up company was acquired by Nokia in September 2009.

Helsinki, Finland

I participated in management consultancy projects on design strategy and public relations, acting as a junior project manager. I worked closely with both domestic and international clients. My working languages were Finnish and English.This position was a summer internship during my studies.

Helsinki, Finland

I was a trainee first in order-delivery process development and later in business customer data delivery. My working language was Finnish.This position was a summer internship and a part-time employment during my studies.

Helsinki, Finland

Among general office tasks I updated the program information and kept track of the channel's ratings. My working language was Finnish.This position was a summer internship during my studies.

M.Sc. (Tech.), Media Technology, Content Production, International Design Business Management

Activities and Societies: The Guild of Automation and Systems Technology (Automaatio- ja systeemitekniikan kilta ry), Teekkarispeksi.

Graphic Design

The study programme consisted of (but was not limited to) the following topics: - Typography - Layout & composition - Illustration.

International Design Business Management

Trendien ennakointi ja tutkimus. Trend forecasting and research.

International Design Business Management

Brand Management, International Design Business Management, IDBM Industry Project

Telecommunications

Activities and Societies: Ski club Exchange studies for Spring term 2006

Matriculation Examination