Peiling Chen Email & Phone Number

Shanghai, China

Charged in marketing of GREEN & SAFE DELI product / project/ media management & Integration- Annual product concept and development (over 100 sku)- Media annual strategy, operate and communicate (Local Media Official Accounts, Dianping, Meituan-Dianping Takeout, ELEME Takeout, KOL,etc)- Operate GREEN & SAFE XinTianDi branches as Dianping Top 1 restaurant in SH (2021 Ranking)- Participate in 4 new branches opening project (THE PLACE branch, ISETAM Branch, SUPER BRAND Branch, Crystal Plaza Branch)

Shanghai, China

Supervised the marketing of JOY SPOT COFFEE (樂之精品咖啡) that OBM of Buynow in CLEVO Group, based in Shanghai. Brainstorming and developing ideas for creative marketing campaigns. Assist in outbound or inbound marketing activities by various events planning. - Adjusted brand design : assisted in completing identify standars ; revised coffee product packing design including promotion ADs ; wrote articles in official blog on Wechat - Joined the first time exhibition : 2018 CAFEEX EXPO in SHIEC- Cooperated between various units (徐汇区旅遊局、上劇場、捷藍咖啡... etc) to hold coffee professional lectures- Add light meal option : developed new products such as croissant, sandwich, cake...etc. to increase income

Taipei, Taiwan

Charged in marketing planning of 3 brands of Italian restaurant (BELLINI CAFFE、BELLINI Pasta Pasta、MOLINO)- Festival planning and execution : 2017 Mother's day special promotion increase over 20% income compared with the same time income 2016.Building New dining brand - MOLINO Concept/strategy - Focus on homemade Fresh Pasta and traditional Italian food. Collaborated with MOLINO catering consultant - Chef Antonio Tommasi (In The LosAngeles Times, he‘s be praised as Da Vinci in the Kitchen)、Chef Yujiro Ito (Executive chef of Humax Group in TW)- Taking responsible for visual image management included of menu/official website(www.molino.com.tw)/restaurant interior design project, also charged in media communication

Melbourne, Australia

in charge of overseeing, coordinating, and organizing all operations entailed in the effective and smooth-running of food services establishments. in Cafe- Promoted teamwork to ensure optimum service and that customers’ needs are met expected levels of quality.- Managed the inventory of food supplies and equipment and ensuring the appropriate restocking.in Kitchen- Developed recipes and determine how to present the food.- Oversee the daily food preparation to ensure food be delivery to 4 branch in time.

Taipei, Taiwan

Entertainment Media Management & Integration- Planned of films such as international media press conference, the premiere of the film, and media interviews- In charge of media communication of “Ripples of Desire” film team in 65th Festival de Cannes (2012)- Planned new product press conference/Star endorsement of cosmetics brands such as BOBBI BROWN, DIOR, CLINIQUE and KIEHL'S …etc.

Taipei, Taiwan

Discovered and wrote news that was newsworthy and appealing to readers.- exclusive interview with entertainer- editorial coverage in various topic

Diploma, Commercial Cookery Of Hospitality

Diploma of Hospitality (AUS) Certificate Ⅲ Ⅳ in Commercial Cookery (AUS)

Bachelor'S Degree, Mass Communication/Media Studies