Peilu Zhang Email & Phone Number

Portugal

Lisbon, Portugal

• Managed alternative payment methods (Direct Carrier Billing, e-wallets) for content providers and OTT services across multiple telecom partners in diverse regions (MENA, LATAM, etc.), driving seamless integration and adoption• Led end-to-end product lifecycle for service launches, from negotiating commercial terms (i.e., price points, payout rates, payment terms) and drafting contracts, to overseeing technical integration and executing digital marketing campaigns• Coordinated efforts across regional (HQ and local) teams and cross-functional departments (IT, Legal, Finance, Marketing) and ensured successful deployment and smooth collaboration• Conducted regular performance analysis of content providers, benchmarked against best practices, provided strategic insights and actionable recommendations to optimize performance through tailored solutions and continuous collaboration

Lisbon, Portugal

• Managed projects and led initiatives to co-create innovative strategies with clients for optimization and transformation, conducted data analysis to draw insights, and aligned cross-team initiatives, monitored results for continuous improvement• Crafted compelling proposals, organized and facilitated workshops tailored to client needs and objectives, to foster relationships and empower client teams• Supported internal initiatives (e.g., CO2 reduction commitments, industry benchmark insights, ethnic inclusion activation)

Lisbon Area, Portugal

• Managed wearables & audio product portfolio of 20+ models throughout lifecycle from pre-launch to end-of-life, analysed market and competitive scenario, designed product roadmaps and strategies accordingly, forecasted and controlled sell-in, sell-out and stock, using risk management methodologies to mitigate potential risks especially in supply chain• Increased local market share of wearables and audio in 2020 by 9% and 3% respectively, compared with 2019, with sales volume and revenues more than doubled• Aligned targets and tasks with headquarters in China, regional Western EU hub in Germany and local teams in Portugal, including sales, marketing, delivery, retail, service, and finance, inspired cross-team initiatives (e.g., KOL endorsement via promo code activation), improved collaboration and efficiency by streamlining processes and operations

Oeiras, Lisbon, Portugal

• Led real estate investment projects, screened and evaluated opportunities and risks, built relationship and negotiated with agents and clients for acquisition and resale of properties, coordinated refurbishment projects with architects and engineers, applying agile methodology and controlling timeline, budgets and risks• Acquired 5 properties with average resale period of 6-month and ROI of 25%+; 1 on rental with annual ROI of 7%+• Coordinated a co-investment project of 6 parcels of land worthy of €14.5M, designed co-investment structure, drew business plan and pitched to potential co-investors

Beijing, China

• Served as a liaison between China and Portuguese-speaking audiences, translating news and conducting interviews• Produced specialized weekly programs in economics and music• Contributed to internal strategy through media monitoring and summarization

Mba, Mba

Activities and Societies: INSEAD Diversity Scholarship VP of Communications of INSEAD Industry Club Member of INSEAD Consulting/ TMT.

Bachelor’S Degree, Portuguese Studies, 3.74 (4.0)

Activities and Societies: Portuguese Language Student Union (Vice-President)/ Squash/ Aerobic dance/ Chinese ink painting/ Pottery/ Social.

Master'S Degree, Languages And Business Relations, 17 (20)

• Subjects: Strategy and Competitiveness / International Business / Brand Management / Intercultural Relations / Industrial and Service.

Exchange Program, Portuguese Language And Literature

• Subjects: Brazilian Literature / Phonetics and Phonology of Portuguese / Reading and Production of Texts / Economic, Political.