Peipei Chen Email & Phone Number

Beijing

Government affairs, public affairs, charity projects development & management

Beijing

Business partner relationships management

Beijing City, China

-Create overall PR strategy for company and particular products after researching on industry policy, market situations, customers, media environment as well as developing trends. The PR strategy usually include sectors of government affairs, speaking opportunities via academic and business platforms, internal communication and etc.-Brand promotion and project execution. Base on research and evaluation, set up proper cooperating platforms with government agencies, medical institutions and committees, NGOs, as well as other companies and social organizations.-Prepare pre-scheme for potential crisis. Implement and supervise risk PR communication. Responsibilities include plan preparation, executive training, copy selection and risk evaluation. As for projects management, tasks mainly include overall planning, process monitoring and budget control.-Used to serve clients include Novartis, BMS, Varian, Volvo Group, Visa, etc.

Beijing City, China

-Government officer training projects. Organized training affairs. The students were senior officers with specific positions from NHFPC and State Administration of Traditional Chinese Medicine. Responsibilities include yearly training plan draft, budget management and quality control.-Successfully applied IOS9001 system to officer training aspect, constructed the quality assessment and management system, which efficiently enhanced document management, record management, quality control and management, etc. The system has been working very well since founded, and has been approved by Party School of the Central Committee of C.P.C.

Beijing City, China

-Publicity & promotion. In 8 years, organized and implemented more than 100 healthcare related memorial days. Arranged and supervised more than 100 health promotion publicity events such as supplementary immunization, chronic diseases management, occupational diseases education for general public and etc. Organized and implemented more than 10 nation-level role model group reports with other nation-level government agencies. Participated in and partially planned more than 10 nation-level TV programs of healthcare related topics such as World AIDS Day and International Day for Consumers' Rights and Interests (also known as 315), which were broadcasted on CCTV channels. Main responsibilities include plan drafting, resources integration, quality control and on-site supervision.-Emergency disposal and risk communication. Participated in Wenchuan Earthquake (2008), Sanlu Milk Powder Event (2008), Shanxi Vaccine Event (2010), Medical Examination for Enrollment on HBV (2010), etc. Main responsibilities include drafting and editing pre-scheme as well as emergency disposal strategy. Coordinated central-level government agencies such as NDRC, CFDA, MOHRSS and influential media such as People’s Daily, Xinhua News Agency, CRT, CCTV, etc. Balanced internal relationship among different departments and bureaus, determined Q&A strategies for policy interpretation requests by media and other government agencies.-Media relationships. Took full responsibilities of media relationships include press conference, Q&A system, interview supervision, media training, media executive visits, media symposium, as well as health education and promotion projects.

Mpa, Public Administration

Master’S Degree, Journalism

Bachelor’S Degree, Computer Science