Develop and implement AI-driven marketing strategies, leveraging machine learning algorithms to optimize campaign performance and ROICreate unique and innovative content for LinkedIn, YouTube, Facebook and publications like Forbes to promote and strengthen brand awareness.Spearhead the adoption of emerging AI technologies, such natural language processing, to revolutionize content creation and distribution.

Established foundational strategies and processes for a B2B2C/B2C technology-based company dedicated to transforming family support through innovative solutions and community engagement.Built and nurtured executive relationships within customers and prospects, deepening partnerships and building trust with HR, workplace experience, and operations decision-makers.Spearheaded initial planning and research for policy advocacy centered around paid parental leave and childcare access, including identifying key partnerships and stakeholders.

Led programming strategy and content development for two major lifestyle networks, delivering consistent ratings growth and audience engagement.Spearheaded development and production of #3-rated primetime series Cutthroat Kitchen (19 seasons, 189 episodes)Executive produced flagship daytime programming including Giada in Italy and Pioneer WomanOrchestrated strategic alignment between show content and talent cookbook releases to maximize cross-promotional opportunitiesChaired DEI talent task force to enhance diversity in programmingLed cross-functional collaboration with Scheduling, Business Affairs, Research, Publicity, Marketing and Digital teams to optimize content performance and reach

Managed development and production of acclaimed series including Scandal and Once Upon A Time from pilot to series order, overseeing $5M+ budgetsSupervised production of award-winning series Grey's Anatomy and Modern Family, managing $5M+ per episode budgetsEnsured creative excellence while maintaining financial and operational efficiency across multiple high-profile productions