- Lead product promotion campaigns (online webinar, free resume reviews, bootcamp course, networking event, etc.) to raise awareness- Create and maintain partnerships with colleges clubs and local enterprises- Manage social accounts and official website including digital content production and UI design- Generate tools and materials including sales presentations, white papers and videos for company marketing channels that drive demand generation- Incorporate a customer follow-up system that contribute to overall customer satisfaction

- Created content for social platforms- Assisted with building website http://hangthomson.com

- Planned and organized online lecture, including topic selection, guest speaker outreach, interview, and event execution; Engaged 800+ people for one single lecture- Managed social media account and planned digital event; Followers increased by 458%- Handled the tasks of producing product brochure, video script and online event copywriting

- Created social media content and press release; Increased Twitter followers by 17%- Conducted research on potential partnership in greater Boston area- Planned digital/offline campaigns and supported with special events such as new product launch

- Managed official micro-blog account of “Annual Report On Development Of New Media 2014”； Engaged more than 8,000 followers- Facilitated press conference and did live coverage

- Monitored nationwide media for coverage of client and its competitors; Identified trends in mobile app market- Assisted with preparing press releases for major media- Supported digital campaign by improving followers engagement on Weibo- Facilitated product launch event

- Tutored international students in Chinese (Mandarin)- Increased passing rate of HSK by 20%

- Completed 6 episodes including Ten Years of Chinese Fashion- Covered major meetings such as China's NPC and CPPCC sessions