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Global Head of Marketing, Logitech Global Direct E-CommerceApril 2023 - PresentResults-oriented global marketing strategist with a proven track record in driving innovative digital transformation and enhancing consumer experiences. I specialize in leading team that leverage CRM strategies to increase Lifetime Customer Value (LTV) through personalized engagement and repeat purchases. At Logitech, I lead the newly formed DTX team, shaping Logitech's digital marketing landscape and ensuring seamless coordination across regional teams. With a strong focus on consumer insights, I oversee consumer research, actionable segmentation, and the development of our Consumer Data Platform (CDP) strategy. My passion lies in optimizing the entire consumer journey, ensuring every touchpoint is tailored for satisfaction, loyalty, and revenue growth. Head of Marketing, Ultimate EarsJune 2021 - Present

CATEGORIESBeauty (Color Cosmetics, Skincare, Haircare, Fragrance), CPG, Tech, D2C, Retail, International Retail, Startup Acceleration

Develop brand and campaign marketing strategy, driving full funnel communication frameworks to ensure business goals are met. Lead content development strategy across all consumer marketing touchpoints, including digital (social, ecomm, crm ), traditional advertising (OOH/print), as well as creating content to be used in-store to communicate trends and product offerings to consumers. Oversee community management team, ensuring content posting cadence on a daily/weekly/monthly basis, including customer service response.Manage analytics team to ensure performance data informs future marketing efforts.

Clients: LVMH portfolio (Christian Dior, Benefit Cosmetics, Make Up For Ever, Sephora, Hennessey, Guerlain, Givenchy, Ruinart, Veuve Cliquot, etc.) Net-a-porter, Anne Klein, Stuart Weitzman, Big Lots and more.Led strategy development process for new business pitches and established agency brands. Educated clients on analog to digital strategic shift in early 20-teens, developing revenue models to ensure new media compensated above historic plansDeveloped communications platforms through cultural mining, and insightful synthesis of qualitative and quantitative research. Oversaw collaboration between creative agency, client, and planning teams, creating meaningful marketing and media solutions that resonated with consumers to reach business goals.

Led communication strategy and planning on Foster Farms, Comcast, Elizabeth Arden, eBay Fashion, Sprint, Propel, Sierra Mist, Hewlett Packard. Developed communication strategy for various other projects, including a special project for Chanel.Managed Elizabeth Arden beauty communication planning including fragrance (Britney Spears, Mariah Carey, Rocawear, Hilary Duff, Red Door, Pretty, etc) as well as skincare (Prevage, Visible Difference, Ceramides, etc)

Integrated planner on Hewlett Packard PSG (Personal Systems Group), responsible for developing multi-million dollar efforts for Back To School and Holiday

Translated documents and communicated with English speaking clients to plan and bring to life personalized events. Contacted, initiated and maintained relationships with prospective clients, client outreach. Created and assembled press kits for industry fairs. Assisted in planning and execution of Red Bull Italia events.