Peishan Ouyang Email & Phone Number

San Francisco, Ca, Us

San Francisco, California, Us

San Francisco, California, Us

Minnetonka, Minnesota, Us

• Query hotel booking data and perform various analysis using SQL in Hive/IBM Cognos and R to identify key drivers and opportunities. Create data visualization and communicate the insights to senior management• Design and deliver Tableau KPI dashboards, significantly reduced managers’ efforts in finding contracting opportunities• Drive internal reporting product vision and roadmap enhancement by gathering direct feedback from end-users and exploring quantitative and qualitative data and feed insights back to development team for product release• Develop and analyze loyalty campaign to grow specific supplier’s share of wallet and reduce out-of-channel bookings• Collaborate with teams across functions to deliver ad-hoc data report and proof points

Puteaux, Île-De-France, Fr

• Undertook internal and external, qualitative and quantitative researches to develop an IMC campaign to relaunch Ingenico brand in China market to acquire Chinese merchants• Discovered untapped potentials in four key verticals(Retail, Travel, Digital and Gaming) by synthesizing large and complex data source • Analyzed essential touchpoints and mapped out a comprehensive social media plan • Performed SWOT analysis and identified potential partnership opportunity in all four key verticals

Highland Park, Il, Us

• Oversaw and provided SEO consulting and social media strategies for NSSRA for online presence maximization and talent recruitment• Drafted and finalized step-by-step deliverable handbook for client• Helped NSSRA to increase its Google search ranking result from 13th to 6th• Developed measuring metrics and analyzed NSSRA website performance using Google Analytics

Gb

• Conducted in-depth industry research on entertainment, aerospace and defense, and healthcare• Monitored PR sentiment and firm’s share of voice across multiple platforms• Implemented and executed marketing programs to create awareness and generate buy-in for promotions

New York, Ny, Us

Intern in Media Center of Procter & Gamble Hair Care. Client was P&G Beauty including VidalSassoon, Pantene and H&S. Responsibilities include campaign execution, writing media relations materials to include news releases, backgrounders, fact sheets & bios, researching and developing new business pitches (Fekkai), assisting in online and offline activities and handling daily client services.• Created monthly Beauty and Fashion reports, which were widely shared within P&G • Drafted and translated the press release of the annual event ‘VisionHouse’ of P&G • Assisted in designing the 2015 media plan for P&G Hair Care products • Prepared, designed, and supported client pitches

New York, Ny, Us

Brand Marketing intern. Clients were New Zealand Trade and Enterprise, NetEase E-business, Colgate and The Shilla Duty Free. Works included campaign development and execution, PR content creation, pitches development, new business research and daily client services.• Developed market situation analysis to generate actionable insights and customized marketing strategy• Created proposals and infographics to raise brand awareness• Managed the crisis communication for New Zealand Trade and Enterprise• Drafted 10 Weibo long texts to for New Zealand national image rebranding

M.S Integrated Marketing Communications, Marketing

Bachelor Of Arts (B.A.), Communication, Journalism, And Related Programs, English Language And Literature

Exchange Program, Communication And Media Studies