Peishan Cai Email and Phone Number

Experienced in planning e-com marketing campaigns, online/offline events, IMC, brand strategy.

Copywriting(storylines/scripts), IMC proposals, online/offline project planning, and basic graphic designs.

Social Media Management- Conducted creating press on social platforms such as WeChat, Instagram and Facebook; conducted data sorting and analysis of the followers; also assisted the execution of public programs.Membership Management- Worked with the deputy museum director to seek out partnerships and developed membership benefits with more than 15 organizations, including art museums, aesthetics spaces and publishers; planned and executed activities to improve member experience; rebuilt a general membership policy and internal service guidance of HOW Art Museum (Shanghai) and HOW Art Museum (Wenzhou).Volunteer Management- Conducted training and management of more than 200 interns and volunteers, helped to understand the ongoing exhibitions and evaluated the professionality of guided tours; scheduled and supervised their day-to-day work in the exhibition halls.

Worked with curators to arrange exhibitions and public programs.Assisted residential artists with ongoing projects and communication.Conducted volunteer training and management.

Assisted the founders and artists with exhibition arrangement.Conducted translation and proofreading for the exhibition documents and press articles.

Conducted creating press and data sorting of social platforms such as WeChat and Weibo.Responsible for content creation, integral activity planning and account management. - Key account: Chow Tai Fook, Lvshou Health

Worked closely with the Group Account Director and Strategy Director, responsible for brand strategy, consumer insights, and innovative approach. - Key account: Plateno Hotel Group, Chow Tai Fook, Lane Crawford, Hemei Beauty Group, France Double Rider Medicine, TCL, Honda

Conducted project management and execution with the Project Manager and Account Director, also participated in pitches and proposals, including data research, touchpoint insight, brand positioning, marketing strategy and planning. Achieved more than 10 industry-recognized awards of innovative digital campaigns.- Key account: Chow Tai Fook, Hong Kong Tourism Board, Kunlun Mountain, Resorts World Sentosa Singapore, Plateno Hotel Group, Skyworth, Midea

Assisted the Account Manager with elaborating innovative digital promotion approach, data research and sorting; supported preparing proposals, project management, and account management.- Key account: China Southern Airlines, Chow Tai Fook, Hong Kong Tourism Board, Midea

Assisted the Account Manager with elaborating innovative digital promotion approach, data research, project management, and account management.

Collected daily and weekly data of P&G brand accounts; worked closely with the Account Manager to conduct Crest’s account and optimized it through perfecting the keywords advertisings, and enhanced the click-through rate of Crest’s Network Marketing Services for 0.6% in 2 weeks.

Skilled 3 kinds of market research methods, including CAPI, CAWI and Mystery Shopper; participated in questionnaire investigation and field supervision; conducted logic checks of a CAWI project and proofread over 10 logical errors; input labor service charge and project budget and settlement.

Worked under the chief editor and assisted with collecting manuscripts, proofreading and standardization; published over 15 articles of home decoration, baking, designers introduction; independently interviewed over 6 times in JSWB, IKEA, and other home improvement stores.