It Project Management (Customer Relations Management Department)
1. Led customer service development, enhancing relationships and digital experiences for over a million brand members. Engaged in offline membership activities to strengthen brand-member connections. 2. Built 60% of the CRM relevant functions, collaborated with IT, marketing, and design teams to improve system logic and user experience, iterating UI and back-end functionality by interview and prototype tests in a digital CRM system.3. Executed six large-scale digital system adjustments, completed 100+ functional tests, identified issues, proposed solutions, and oversaw new feature launches.