Peggy Wu Email & Phone Number

Taipei City, Taiwan

Taipei City, Taiwan

• Strategized and implemented In-App landing pages optimization, collaborating with cross-functional teams, including Ads,SEO, and cross-region marketing teams to create content and drawing insights from data analytics.
• Planned, organized, and executed 4 cross-region promotional campaigns (Anniversary, Valentines, Asia Fest, and Christmas Campaigns), enhancing cross-team collaboration and project management skills.
• Monitored and analyzed monthly membership campaign performance with regional marketing teams (Taiwan, Hong Kong, Japan, Thailand, and China), adjusting execution based on insights to optimize results.
• Developed new purchasing methods project with 2 external partners to launch product collaborations, contributing to business growth and strategic partnerships.
• Fostered and managed consumer relationships through diverse communication channels, including in-app banners, push notifications, In-App event, to enhance users engagement.

Taipei City, Taiwan

• Led and managed 18+ charity products selling projects via the e-commerce platform, coordinating with 30+ charity foundations and 19+ suppliers, resulting in a 148% increase in sales YoY in 2021.
• Devised and executed marketing strategies leveraging media resources such as news, app, and social media to drive GMV growth, increasing conversion rates by 68% YoY in 2021.
• Built and nurtured strategic relationships with 30+ charity foundations, enhancing partnership value and securing new collaborations.
• Developed innovative purchasing methods, achieving the highest GMV record among charity selling projects.
• Managed Instagram account and created digital content to boost brand value and visibility, increasing user engagement by 52% and fan base by 46.8% in 2020.

Beijing, China

• BOSS Zhipin is the largest online recruitment platform in China in terms of average MAU.
• Coordinated with 20+ external partners, R&D team to conduct customer satisfaction surveys and improve the APP functions for better usability
• Managed 10 WeChat groups of target users to boost brand awareness that increased fans by 3000+ in two weeks
• Published articles to enrich the APP content that led to 14,000 views in two weeks

Beijing, China

• Cooperated with local agencies on marketing plans (outdoor, speakers arrangement, PR) for the annual forum, enhancing event visibility and engagement.
• Proposed and coordinated an annual workshop by working with internal key stakeholders (project managers and researchers) to assess client needs and technology trends, leading to adoption by project owners.
• Monitored project timelines and ensured daily adherence to project schedules, managing partnership contracts to maintain smooth and efficient operations.

Taipei City, Taiwan

• Coordinating over 15 events with over 800 attendees, and dedicating 14 hours per week organizing promotional campaigns with Marketing and Public Relations agencies
• Generated official publication material, such as articles, slides, newsletters

Taipei City, Taiwan

• Led a team of 5 officers to manage the Microsoft Intern blog, achieving an average daily browsing volume of 1000+ during the recruiting season.
• Compiled monthly sales performance reports and coordinated with product managers to develop more effective marketing strategies.
• Created over 100 official marketing materials, including articles, videos, EDM, newsletters, and brochures, utilizing video editing and Office software.
• Collaborated with 9 engineers from Australia, Shanghai, and Taipei to organize webinars for local business partners.
• Conducted Microsoft Customer Product Usage Training Sessions at client companies as a qualified product lecturer.

Taipei City, Taiwan

• Conducted 50+ phone interview exercises and training for the Research Center. Asking questions about current event, surveying political interests, and sharing information based on participant interests.
• Assessed dozens of Alumni for the Graduate Status Research Program

Bachelor'S Degree, Public Policy Analysis, Average Gpa 3.88/4.00

Activities and Societies: Seed Talent Program• Operated Corporate Social Responsibility plans for Hun Ya Foods by filming staff interview.

Exchage Student Program, China Business And Cultural Studies

Management And Leadership Summer Academy

Completed 4-week leadership and business academy education program