-Data Visualisation: Visualised social media data and highlighted organic and paid metrics, including Follower Growth, Content Performance, KOL Interaction, and Comment Sentiment. Employed various chart types (line, scatter, bar, pie, table) based on visualisation objectives, generating over 300 charts within four months for Huawei and Ali Cloud clients.-Data Storytelling: Discovered reasons for data fluctuations, proposed corresponding recommendations, and tracked metrics monthly for… Show more -Data Visualisation: Visualised social media data and highlighted organic and paid metrics, including Follower Growth, Content Performance, KOL Interaction, and Comment Sentiment. Employed various chart types (line, scatter, bar, pie, table) based on visualisation objectives, generating over 300 charts within four months for Huawei and Ali Cloud clients.-Data Storytelling: Discovered reasons for data fluctuations, proposed corresponding recommendations, and tracked metrics monthly for brand reputation improvement. Presented three suggestions for image and copy presentation for the strategy sector, driving a 40% increase in user engagement. -Market Research: Analysing marketing strategies of social media posts and generating 1500-word reports for Ali Cloud over the past year. Emphasised technical features (virtual gaming, operational simulations) and corporate culture with weekly 10-page progress reports for ongoing competitor tracking. Show less

-Competitor Analysis: Examined competitors' TV commercial themes over the past five years, assisting clients (HSBC, J&J Group) in strategically utilising TVC to distinguish themselves and enhance their reputation.-Client Collaboration: Documented 22 meeting minutes, capturing key modifications and timelines for materials. Fostered seamless collaboration with creative and media departments to deliver high-quality service and results.-Business Support: Contributed to TVC shoot… Show more -Competitor Analysis: Examined competitors' TV commercial themes over the past five years, assisting clients (HSBC, J&J Group) in strategically utilising TVC to distinguish themselves and enhance their reputation.-Client Collaboration: Documented 22 meeting minutes, capturing key modifications and timelines for materials. Fostered seamless collaboration with creative and media departments to deliver high-quality service and results.-Business Support: Contributed to TVC shoot design and facilitated communication of shoot schedules with clients. Show less

-Project Planning: Created a collaborative 27-page event planning proposal for a partnership with an IPTV service provider; analysed IPTV operation modes, conducted audience feedback, and devised impactful promotional campaigns, demonstrating a firm understanding of marketing dynamics.-Video Production: Conceptualized a captivating video series titled "Day at the Museum" and used Adobe Premiere to edit engaging short videos, pivotal in elevating the visibility, resulting in a remarkable… Show more -Project Planning: Created a collaborative 27-page event planning proposal for a partnership with an IPTV service provider; analysed IPTV operation modes, conducted audience feedback, and devised impactful promotional campaigns, demonstrating a firm understanding of marketing dynamics.-Video Production: Conceptualized a captivating video series titled "Day at the Museum" and used Adobe Premiere to edit engaging short videos, pivotal in elevating the visibility, resulting in a remarkable 91.6% surge in follower count and video views on the official website. Show less