-Coordinated with a client to design an e-commerce website for personal second-hand goods sale.-Developed an interactive e-commerce website that allows basic features of page-view, product filtering, add-to-cart and check-out functions with HTML, CSS, JavaScript and PHP.-Designed the website responsively for customers to browse the website from different platforms, including desktop and mobile ends.

-Collected online data and analyzed customers profiles, customer journeys and competitors’ behaviors of Wayfair; researched user experience through user interviews, surveys, usability testings and proposed potential changes.-Redesigned website wire-frames, responsive layout with Illustrator, Photoshop and InDesign; built and demonstrated Prototype with InVision.-Developed and conducted user experience survey, prototype test and A/B test for redesigned website; revised the design based on user insights.

-Redesigned multiple versions of museum logo and conducted associated A/B test for the best version.-Designed museum’s branding elements including posters, brochure, merchandises, business card, letter head and website wire-frames with Photoshop, Illustrator, and InDesign.