Pekka B. Email and Phone Number
Pekka B. work email
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Pekka B. personal email
Pekka B. phone numbers
20 years of international experience in product marketing campaign development and brand building in the B2B and B2C industries. My professional skills are in strategic brand and product positioning on the agency side (7 years) as well on the industry side (13 years). Track record of successfully developed and implemented international & national product/brand campaigns (online and offline). Digital Marketing, Performance Marketing, Content Marketing & Lead generation.My value proposition includes:- General Leadership - Coaching as Leadership skill- Integrated product marketing campaigns: from strategy, development to implementation- Digital Marketing: awareness and performance campaiging: search engine advertising (SEA), "earch engine optimization (SEO), display marketing, Google advertising, Email Marketing, social media advertising, digital OOH (Out of Home), influencer marketing- Content Marketing: development and distribution of customer reference cases and market insights- Social Media channel activation: Facebook, Instagram, Youtube, Google, X (Twitter), Twitch, TikTok, LinkedIn- Performance Marketing: Definition and monitoring of KPI's, optimization- Live Marketing: Partnerships and Events- Lead generation Marketing: B2B Lead generation via Social campaigns, Newsletter, Call out activities- Customer Relationship Management (CRM): Newsletter activation as awareness and lead generation tool- Brand management: company/product brand concept development and implementation- Media Know how: Strategy, planning, and implementation
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Cross-Category Marketing ProfessionalSamsung Switzerland Jul 2024 - PresentZürich, Zh, Ch- Create and execute Marcom special projects, such as SmartThings, Gaming etc and live communication initiatives across Mobile and Consumer Electronics division, which drive brand impact and product consideration with consumers- Take leadership for Marcom campaigns & projects across different categories- Set up partnerships in line with communication objectives
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Marketing Manager SwitzerlandSamsung Switzerland Oct 2020 - Aug 2024Zürich, Zh, Ch- Development and implementation of B2B/B2C marketing and campaign strategy forproduct/solution launches for channel partner, end customer and specific verticals- Integrated marketing implementation with focus on digital campaigning and lead generation, (incl. social media, google search advertising, CRM, direct marketing, events, partnerships, sponsorship, etc.)- Planning and execution of channel marketing activities with distributors, resellers, and operators- Development, planning and controlling of sales promotions for and with business partners- Additional headcount was added in Austria to manage Austria Marketing for that product category. Therefor Austria lead was handed over back to Austria Team- Additional Function: Internal "Vertrauensperson" + "Betriebsnothelfer"
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Marketing Manager Switzerland And AustriaSamsung Switzerland Jul 2019 - Sep 2020Zürich, Zh, ChSame product responsibility and tasks as the previous position. Adding Austria as a new country, additional budget, and stakeholders.
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Marketing Manager SwitzerlandSamsung Switzerland Feb 2018 - Jun 2019Zürich, Zh, Ch- Team Lead Marketing B2B- Development and implementation of B2B/B2C marketing and campaign strategy forproduct/solution launches for channel partner, end customer and specific verticals- Integrated marketing implementation with focus on digital campaigning and lead generation, (incl. social media, google search advertising, CRM, direct marketing, events, sponsorship, etc.)- Planning and execution of channel marketing activities with distributors, resellers, and operators- Development, planning and controlling of sales promotions for and with business partners- Products in scope: smartphone, tablet, professional display/signage, monitor, storage/memory
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Senior Marketing ManagerZurich Insurance Company Ltd Apr 2013 - Jun 2017Zurich, Zurich, Ch- Leading to create and implement Marketing strategies to drive Brand awareness, consideration, engagement, and sales. - Definition and development of fully integrated B2B Marketing campaign strategies of global product/service offerings for global corporate customers. - Implementation of above/below the line Marketing tools (such as videos, content platforms, sales presentations, brochures, factsheets etc.) and market activities. - Project lead with the focus on digital Marketing, content Marketing, social media and media plan implementation. - Project lead in market sizing and market research for specific proposition development. -
Head Marketing Campaign ManagementGeberit Jun 2009 - Oct 2012Rapperswil-Jona, Ch- Leading campaign management team of 6-8 people.- Lead in development, realisation, and implementation of group-wide international integrated B2B and B2C Marketing campaigns. - Definition of campaign strategy and concept. Above- and below-the-line activities. - Selection and leading of Marketing-, Media-, Event agencies and print partners. - Development and training of global Marketing-/Salesorganisation at Geberit around brand awareness and positioning. -
Account DirectorKunde & Co Dec 2002 - May 2009Copenhagen, Dk- Started as Junior Consultant, than Consultant to Account Director at the leading Marketing agency "Kunde & Co" in Denmark. - 5 Years based in the headquarter (Copenhagen) and 2 years in the subsidiary (Zurich). - Main responsible for international B2B and B2C clients from various industries. - Developing and implementing integrated Marketing strategies and campaigns for international clients.- Leading Marketing projects such as: Brand and product positioning, go to market campaigns, performance Marketing.- Brand development and communication, Brand analysis and efficiency, Market research.- Business development responsibility during time in Swiss subsidiary. - Full budget and client responsibility. -
Research ConsultantPharma Consulting Sep 2002 - Oct 2002I was working on a variety of international research projects for prescreption drugs.
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Teamleader Call CenterUpc Schweiz Gmbh Jan 2002 - May 2002Wallisellen, ChTeamleader in Call Center for 16-20 Call agents. Guidance, Quality Control and Motivation of Call Center Team for reaching daily defined goals. Cold Calling for Acquisition. -
Intern In MarketingSwiss International Air Lines Dec 2000 - Mar 2001Zurich Airport, ChMarketing Trainee; Preparation and Delivery of Thesis to the Head of Marketing in the area of "Retention of Customers within the Customer Life Cycle". At the time I was employed by Crossair (today Swiss International Airlines) -
PromoterSpool Sa Apr 1999 - Sep 2000Zürich, ChNational sales promotion and market analysis. -
Intern In Marketing And SalesBeiersdorf Nov 1997 - Dec 1997Hamburg, DeAssistant and support to the product manager of NIVEA. www.beiersdorf.com
Pekka B. Skills
Pekka B. Education Details
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Lucerne University Of Applied Sciences And ArtsCas "Coaching As Leadership Competence" -
Squared OnlineSocial Media Etc.
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University Of BaselSpecialisation In Marketing And Human Resource Management
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Eth ZürichNegotiation Methods
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University Of St.Gallen"Business To Business Marketing And Sales"
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Georgetown University Mcdonough School Of BusinessLaw And Economics
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Simon Fraser UniversityInternational Business
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SomexcloudSocial Media
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AkadIntensive French Language Course For Daily Business
Frequently Asked Questions about Pekka B.
What company does Pekka B. work for?
Pekka B. works for Samsung Switzerland
What is Pekka B.'s role at the current company?
Pekka B.'s current role is Senior Marketing Manager Switzerland at Samsung Switzerland.
What is Pekka B.'s email address?
Pekka B.'s email address is pe****@****ich.com
What is Pekka B.'s direct phone number?
Pekka B.'s direct phone number is +414462*****
What schools did Pekka B. attend?
Pekka B. attended Lucerne University Of Applied Sciences And Arts, Squared Online, University Of Basel, Eth Zürich, University Of St.gallen, Georgetown University Mcdonough School Of Business, Simon Fraser University, Somexcloud, Akad.
What skills is Pekka B. known for?
Pekka B. has skills like Marketing Management, Integrated Marketing, Marketing Strategy, International Marketing, Brand Management, B2b Marketing, Corporate Branding, Strategy, Market Research, Advertising, Market Analysis, Social Media Marketing.
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