Commercial and marketing development for Quality Lubricants brands from Europe/Asia to the Latin America region.Our goal is to connect Foreign Lubricants Factories to Distributors accross LATAMResponsible of developing all comercial strategy for North, Central America and The Caribbean

Leading the development of the commercial and Marketing strategy for the distribution of Trenton 5 lubricants for Latin America & The Caribbean.Understanding the business culture of each Latin American region, we have built differentiated business strategies to develop Trenton 5 brand with the help of our business partners in each country. During the first year of being launched on the market, we've opened distributors in 11 countries in Central, South America & The Caribbean.

Conducted market evaluations of industrial and automotive lubricants in Central America. Primarily estimating the current size of the industry by product categories, viscosity grades, and formulation types by conducting specialized interviews with subject matter experts.

Led the establishment for the financial strategy of the organization based on the business model (projects and maintenance)Help strengthen the relationship with banks, private funds and regulatory entities, in the search for financial products appropriate to the business need.Lead the creation of the "Commercial Committee" for the correct projection and control of the cash flow, as well as facilitating the space for communication of the areas that are involved in the sale… Show more Led the establishment for the financial strategy of the organization based on the business model (projects and maintenance)Help strengthen the relationship with banks, private funds and regulatory entities, in the search for financial products appropriate to the business need.Lead the creation of the "Commercial Committee" for the correct projection and control of the cash flow, as well as facilitating the space for communication of the areas that are involved in the sale cycle.Responsible for leading the effective compliance of the cash cycle from the monitoring of quotes by the commercial engineering department, going through the correct search for financing (if necessary) until the collection of the executed projects. Show less

Responsible for international sales for Chiquita Brands and locally for Walmart Central AmericaDevelopment of a fruit supply strategy for Walmart El Salvador.Financial administration: planning and execution of investment funds (new project), control and management of annual general budget and cash flow management. Financial analysis, indicators, profitability, and financing.

My main responsability was the planning and control of goals for the sales force nationwide.With our sales team we develop marketing activiations in the high street channel and commercial strategy for both Heavy Duty and final consumerConstant market and price analysis and surveys to develop positioning startegy branding for Xcel Lubricants in El Salvador

Responsible for the Customer Care Retention Team in Guatemala (CCRT). Advising on the resolution of problems with clients and Quality Assurance for 25 agents in my team.