• Develop marketing programs and drive marketing activities to increase sales and brand awareness • Work closely with executive team to align marketing initiatives with company goals, reporting directly to the chairman• Support sales team with annual revenue goal of $60 million – create presentations, complete RFP responses, and identify lead sources to build a profitable pipeline • Direct creation of sales materials including brochures, direct mail and email campaigns, and case studies, both internally and externally with marketing agencies• Research industry and market trends in order to provide thought leadership to the organization as well as enable the sales team• Serve as Salesforce lead to increase user adoption, maximize functionality and improve reporting• Drove the evaluation project to compare multiple platforms, made the selection, implemented a marketing automation platform, and continue to evolve email campaigns• Act as media contact, including crisis management, writing and distributing press releases, and building relationships with media to increase the company’s editorial contributions and visibility• Plan and execute trade show schedule – identify events to attend, coordinate all preshow planning, produce marketing materials, and represent the company onsite • Designed contract database within CRM and continuously track contract expirations and renewals• Oversee production and maintenance of two websites, including negotiating vendor contracts, contributing to design concepts, writing content, collecting images, creating and editing pages, and mapping plans for continued improvement • Initiated social media strategy by building Cardinal’s Facebook and Twitter audience from 0 to more than 2000 in one year. Created the content calendar, wrote posts, and vetted systems/partners to streamline the process but maximize growth and interaction

• Hired specifically to improve and manage a membership retention program by serving as the direct contact for 1200+ members and providing personalized service• Improved integrity of data and efficiency of record-keeping by charting the flow of information throughout the organization and maintained membership database• Planned, organized, and managed events, including securing speakers on a variety of topics of interest to business owners and entrepreneurs• Provided input for budget to maximize revenue and reduce costs, specifically by negotiating better rates for Business After Hours and golf events, all while delivering increased value to members• Assisted sales team in securing event sponsors• Developed member investment packages that offered enhanced networking and educational opportunities while generating additional revenue beyond membership fees and typical sponsorships• Organized and managed volunteers for member events and committees• Lead monthly events and delivered informational presentations to board of directors/members

• Strengthened relationships with donors resulting in increased funds and fundraising opportunities• Fully executed multiple annual fund drives to 20,000+ potential donors• Assisted planning of special events, from securing food donations to hosting guest outings• Improved and maintained integrity of database of constituents (85,000+ records) • Developed, administered and grew financial assistance grant program to give young golfers opportunities to play regardless of financial resources• Contributed all fundraising and financial assistance program content to the organization’s website• Collaborated to develop a new alumni program by outlining membership benefits, designing a web page, and executing a direct mail campaign and phone drive to build the membership• Prepared reports including quarterly reviews for board of directors, weekly reports to corporate sponsors, and reconciled financial reports