Pelin Öztürk Email and Phone Number
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Competent Projects Management & Business Development Professional with 15+ years of strong experience in diverse industries. A profound understanding of driving revenue growth and expanding market reach, developing and implementing impactful loyalty programs and customer experience strategies that drive exceptional customer journeys and elevate brand reputation. Skilled in product management and marketing, project management, building and maintaining strong customer and vendor relationships, ensuring new customer acquisition, and driving sustainable business growth. Possesses strong analytical, P&L, and budget management skills, combined with a creative mindset, to deliver data-driven insights. Committed to driving continuous improvement and leading organizations through challenging digital transformation processes.✱ Key areas of expertise:Business DevelopmentMarketing ManagementLead GenerationProject ManagementBusiness StrategyCustomer Insight ManagementVendor Relationships ManagementLoyalty Projects
Apex Loyalty
View- Website:
- apexloyalty.com
- Employees:
- 18
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Global Projects And Business Development CoordinatorApex LoyaltyIstanbul, Turkey -
Global Projects & Business Development CoordinatorApex Loyalty Sep 2020 - PresentIstanbul, Turkey-Responsible of Business Project Management of customer engagement and digital ordering platforms tailored to enterprize companies’ growth and profitability objectives and managing major implementations across Turkey and Europe countries as Romania, Spain, Portugal, Russia,Ukraine -Developing project plans, timelines, and legal processes, coordinating with cross-functional teams, including marketing, sales, customer service, and IT, to ensure seamless execution of loyalty… Show more -Responsible of Business Project Management of customer engagement and digital ordering platforms tailored to enterprize companies’ growth and profitability objectives and managing major implementations across Turkey and Europe countries as Romania, Spain, Portugal, Russia,Ukraine -Developing project plans, timelines, and legal processes, coordinating with cross-functional teams, including marketing, sales, customer service, and IT, to ensure seamless execution of loyalty programs,-Managing vendor relations, leading related process change initiatives by coordinating all parties involved, and closely following up on new developments on the platform both at launch and after the launch period,-Coordinating all business operations including marketing and brand awareness initiatives, monitoring and reporting progress, managing risks, and driving timely completion of project deliverables,Also, driving efforts for new customer acquisition, actively reaching out to new customer prospects and expertly building relationships.***Secured a significant 15% sales increase with the involved projects. Show less -
International Markets Marketing ManagerKale Grubu Jul 2018 - Jun 2019Istanbul, Turkey-Developed and executed marketing strategies to drive business growth and brand presence in international markets (USA, Western Europe), and led a team of 3 throughout respective operations, -Analyzed market data, customer insights, and competitive intelligence to ensure effective marketing strategies and campaign development and developed brand positioning tailored to relevant markets,-Collaborated with internal and external stakeholders to develop compelling campaign concepts… Show more -Developed and executed marketing strategies to drive business growth and brand presence in international markets (USA, Western Europe), and led a team of 3 throughout respective operations, -Analyzed market data, customer insights, and competitive intelligence to ensure effective marketing strategies and campaign development and developed brand positioning tailored to relevant markets,-Collaborated with internal and external stakeholders to develop compelling campaign concepts, messaging, and creative assets, attended international fairs, and developed a new product range of Kale Banyo and Kalebodur tiles. Show less -
Co-FounderMinyoka Coffee Jun 2016 - Apr 2018Istanbul, Turkey-Co-founded and managed the respective coffee shop and ensured an exceptional customer experience and high-quality standards for products, service, and ambiance.
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Senior Product ManagerEczacıbaşı Yapı Ürünleri Grubu Jan 2013 - Apr 2016Istanbul, Turkey-Developed and implemented product strategies for the bathroom furniture category (Vitra & Burgbad brands) in line with the overall vision, market trends, and customer requirements,-Led the end-to-end product development process, worked closely with the design and production units, and formulated effective campaigns and strategies in collaboration with the sales units,-Accountable for global product and brand portfolio management, monitored market trends across Turkey, Europe, and… Show more -Developed and implemented product strategies for the bathroom furniture category (Vitra & Burgbad brands) in line with the overall vision, market trends, and customer requirements,-Led the end-to-end product development process, worked closely with the design and production units, and formulated effective campaigns and strategies in collaboration with the sales units,-Accountable for global product and brand portfolio management, monitored market trends across Turkey, Europe, and Russia, and demonstrated expertise in global pricing and segmentation,-Expertly led a team of 3 in day-to-day activities and shared best practices, industry knowledge, and product management expertise. Show less -
Senior Loyalty ManagerTurkcell Nov 2009 - Dec 2012Istanbul, Turkey-Launched and managed customer loyalty programs and initiatives of the housewives segment, and targeted the strategies and campaigns to engage and retain the customer segment effectively,-Organized immensely successful ‘Turkcell’liler Yasadi’ campaigns (both above the line/below the line) that boosted customer loyalty and decreased churn and expertly managed brand alliances and tenure program,-Established KPIs to measure the success and effectiveness of loyalty programs and used… Show more -Launched and managed customer loyalty programs and initiatives of the housewives segment, and targeted the strategies and campaigns to engage and retain the customer segment effectively,-Organized immensely successful ‘Turkcell’liler Yasadi’ campaigns (both above the line/below the line) that boosted customer loyalty and decreased churn and expertly managed brand alliances and tenure program,-Established KPIs to measure the success and effectiveness of loyalty programs and used data-driven insights to make informed decisions and drive loyalty program optimization.***Ensured a significant increase in segment customer loyalty by partnering up with an insurance company. Show less -
Product ManagerTurkcell Mar 2006 - Oct 2009Istanbul, Turkey-Developed and executed product strategies for 'the economic and shared Internet packages, contracted terminal and internet bundles (such as Turkcell PDA, iPhone, Connect Card)' aligned with the business objectives,-Identified market opportunities, conducted comprehensive market research, and analyzed customer needs and preferences to create appropriate mobile Internet campaigns both above the line and below the line,-Also provided training and mentoring to the sales force and ensured… Show more -Developed and executed product strategies for 'the economic and shared Internet packages, contracted terminal and internet bundles (such as Turkcell PDA, iPhone, Connect Card)' aligned with the business objectives,-Identified market opportunities, conducted comprehensive market research, and analyzed customer needs and preferences to create appropriate mobile Internet campaigns both above the line and below the line,-Also provided training and mentoring to the sales force and ensured the exceeding of sales targets each year.***Significantly boosted product revenue and customer loyalty with the newly developed ‘scratch card’ product and shared Internet packages. Show less -
Credit Cards Merchant Relationship SpecialistYapı Kredi Sep 2003 - Mar 2006Istanbul, Turkey-Established and maintained positive client relationships, served as the main point of contact for the portfolio of merchant clients operating in different sectors, and developed mutually beneficial partnerships.
Pelin Öztürk Education Details
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Political Science And International Relations
Frequently Asked Questions about Pelin Öztürk
What company does Pelin Öztürk work for?
Pelin Öztürk works for Apex Loyalty
What is Pelin Öztürk's role at the current company?
Pelin Öztürk's current role is Global Projects and Business Development Coordinator.
What is Pelin Öztürk's email address?
Pelin Öztürk's email address is pe****@****lty.com
What schools did Pelin Öztürk attend?
Pelin Öztürk attended Boğaziçi University.
Who are Pelin Öztürk's colleagues?
Pelin Öztürk's colleagues are Yunus Emre Etcibaşı, Zeynep Celep, İlkay Tuna, M.sc., Mis, Istqb, Iiba, Sevde Yargıç Gençer, Ender Çolak, Deniz Akdağ, Cenk Erdem Tüyene.
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