Responsible of marketing and technology / product management. Created and executed Marketing Strategy. Drove growth with the right client engagement, technology and segment strategies. - Built and executed company's online and offline marketing strategies. - Defined and enriched the value proposition with marketing and product management teams.(Solutions: Video Surveilance, Access Control, Fire detection, RFID Inventory and Asset Management, RTLS, Instore Traffic, Electronic Article Surveilllance, ESL)- Drive growth with strong digital focus. - Manage the B2B lead generation activities- Developing new software solutions with the coordination of technology and R&D functions.- Develop and manage vendor/partner relations.- Managing the stock levels.- Controlling the marketing budget- Managing PR activities- Lead Client Excellence Program to drive client centricity.- CRM Program implementation and management.- Developed and deployed new model of pricing.

Took addititional sales management responsibility as well as CMO. Responsible of sales activities to retail segment. - Increased penetration into new accounts and improve cross sales performance,- Initiated client dedicated activities such as technology workshops to drive sales,- Developed managed services (SAAS) program for retail,- Introduced RFID Inventory Management Solution to the market and won two major projects.

TNB Teknoloji is a private company owned by Turkish Notery Union Association, founded in 2012. Created and introduced new brand of TNB Teknoloji to the market as a startup. Developed and executed go-to-market strategies, competitive analysis, developed new product/market solutions, and positioned strategies driving sales of registered e-mail services. Directed company PR strategy and implementation, managing media, and creative agency buys. Maintained competitive positioning. Developed sales channels, ensuring proactive partner and customer engagement. - Built the identity and value proposition of the startup organization,- Developed and launched TNB Technology registered e-mail solution packages,- Created demand for registered e-mail solutions in the market - Created all sales/product support/sales materials content- Defined pricing strategies, introduce campaigns - Built company web site/online application and convert it to an e-commerce site for online sales of registered e-mail services- Defined go to market strategiesi channel strategies- Developed and deployed PR strategies- Built and launched online marketing champaigns

Developed and executed go-to-market strategies, competitive attack plans, product/market solutions, and positioning strategies driving sales of all printing system products and service solutions (global document services, document and business process outsourcing, imaging and archiving) through 11 distributors, 2,000+ resellers, and 15 monobrand partners.Led 4–8 direct reports, reporting to the General Manager. Managed marketing budgets up to $2M. Identified potential company revenue/profit growth opportunities and structured strategies to realize them. Directed company PR strategy and implementation, managing media, PR, and creative agency buys. Defined pricing strategies. Maintained competitive positioning, analyzing market share data for each segment. Developed sales channels, ensuring proactive partner and customer engagement. - Reversed market share decline in the highest-profit color multifunctional printer (MFP) segment, moving to #1 within 3 months of new color MFP launch. Initiated and led nationwide color campaign, improving sales pipeline by 40% and generating H1 2010 revenue at total 2009 level, an 80% increase over 2009 for the year.- Created and executed free color printer program, targeting the small and medium size business segment, an industry-first in Turkey. Increased Q4 2010 pipeline by $2M with forecast to deliver a $6M return over 3 years through consumable sales. Program increased brand awareness, developed new partners, and enhanced existing partner loyalty.- Championed new imaging and archiving solutions segment evolving to become a $2M annual business. Developed business plan and piloted launch.- Selected as mentor for new program, guiding 20 employees to reach their career objectives while improving retention.

Led a team of 12 in the overachievement of sales goals by 30% for 2 consecutive years.Defined and managed business, direct/indirect sales, and market strategy for the Production Systems Group leading direct sales team of 15, reporting to General Manager. Sell production publishing and data printers; finishing, software, archiving, and document outsourcing services. Developed and managed executive relationships with customers. - Generated $25 million in annual revenue, contributing 60% of annual company profit.- Devised and implemented new mono-brand partner channel business model, offering flexible financing solutions to beat target by 30% in the sales of Xerox Production Systems to the graphic arts market. New business model offset negative impact of 2008 value added tax (VAT) rate increase on leasing finance method while increasing revenues.

Developed and executed go-to-market strategies, competitive attack plans, product/market solutions, and positioning strategies driving sales of all printing system products and service solutions (global document services, document and business process outsourcing, imaging and archiving) through 11 distributors, 2,000+ resellers, and 15 monobrand partners.

Expanded customer base and increased market penetration, managing marketing and sales of Production Systems, generating $10M in annual revenue. Created penetration and product positioning strategies, and tactical marketing programs. Enhanced PR and customer event performance. Facilitated product training to partners and direct sales team. Piloted sales team of 7.- Generated $6 million over 3 years (total contract life), capturing 50% of available machines in field through development and direction of churn campaign.- Developed new business, motivating and leading team for nearly 1 year during dismissal of GM and entire first-line management team.

Positioned, launched, and supported document outsourcing services supporting top 300 accounts in a five-country Eurasian territory (Turkey, Azerbaijan, Turkmenistan, Armenia, Georgien). Stimulated sales through development of new tactical marketing and trade-in programs. Coordinated advertising, press releases, customer events, seminars, and exhibitions. Provided field support.

Initiated Xerox Business Services footprint in new Israel market, developing sales, business, and operational infrastructure. Recruited and developed business and operations teams of 20 supporting customers in 60-month document outsourcing contract business. Captured 4 contracts in 1 year, with total contract value of $12M for first-year business.

Consistently achieved or exceeded sales revenue targets in the sales of document outsourcing services.