Pelin Borkluoglu Email & Phone Number

Istanbul, Tr

Istanbul, Turkey

Istanbul, Turkey

Leading the client services & finance team at Happy People Project, one of the biggest local advertising agencies in Istanbul. Responsible of managing 15-member team, nurturing and developing all team members to provide the very high levels of client servicing. Promoting the company’s purpose and vision and ownership of its values and strategic objectivesInputting into the strategic direction and associated tactics of client accounts based on a strong understanding of their marketing and business objectivesTaking responsibility for self-development and to participate in the company performance development processBuilding effective and sustainable relationship with other department heads; strategy, creative and production. Searching for growth areas, initiating new business connections to further expand business.

Istanbul, Turkey

Manage marketing and communications functions, overseeing full marketing budget and 4-member team. Brand management, media planning and media buying, marketing PR, corporate positioning, concept generation and advertising, product launches, sales collateral and local store marketing.Leading marketing department, conceptualising and orchestrating marketing campaigns those effectively reinforce and build brand image. Developing annual and 31Q planning strategies, marketing plans and programs in view of customers’ needs and expectations. Taking an active and aggressive role of increasing comparative restaurants sales and GCs via executing successful marketing programs. Performing ongoing customer/market research and demographic profiling with Business Insights Manager to identify and capitalize on unmet market needs ahead of the curve. Leading market launch of more new products. Identifying opportunities, researching new product possibilities, collaborating with Menu Management Team, creating and executing product launch campaigns those bring incremental sales.Apart from executing successful product launches, experienced on value platforms, family marketing, menu management, shopper marketing, digital marketing as well as business extensions to further grow business such as McDonald’s Delivery Service, McCafé, McDonald’s Breakfast, Dessert Kiosks and McDonald’s Drive Thru. Guiding all agency partners (advertising, media, PR) for conceptual and content development, media planning and channeling of sales-driving collateral. Proven ability to sustain superior business relationships with all agency partners to drive record-high marketing campaign response rates.Maintaining the relationship with McDonald’s MEA Team within the context of following up together on business programs & platforms as well as annual and 31Q strategy and marketing plans, updating on the ongoing business and implementing brands’ global guidelines.

Kuala Lumpur, Malaysia

Client: McDonald's Responsible of managing 4-member team as well as sustaining integration between planning, creative and production team to address client’s needs and expectations. Taken an active role on client’s strategic and tactical business decisions, working as a leg of client’s marketing department to ensure the business understanding is being applied across all creative campaign directions among all levels and vocation. Monitored the business growth areas of the client and proposing new solid business ideas to generate both incremental sales for the client and incremental revenue for the agency. Led Leo Burnett McDonald’s Team in view of client’s business objectives and targets to create communication campaigns for McDonald’s Value Lunch, McDonald’s Family Breakfast & Dinner, Family Marketing Programs (Happy Meal & Brand Trust), McDonald’s New Product Launch.Responsible of managing team structure, calculating re-numeration fee based on dedicated agency team, forecasting annual client revenue and reporting to management.

Istanbul, Turkey

Clients: McDonald’s, P&G (Always, Blendax, Tide, Max Factor, Koleston Wella), Philip Morris (Marlboro, L&M, Parliament, Bond Street, Lark, Chesterfield, Muratti, Duty Free), Diageo (J&B, Johnnie Walker, Smirnoff, Baileys, Duty Free), Turkcell (Leading Turkish Telecom Company), Axa InsuranceLed multinational accounts and responsible of managing 4-member account team to sustain effective and continuous relationship with clients in the portfolio. Also taken leadership role in establishing new business opportunities among clients and creating new initiatives to leverage business. Developed and executed new ideas, projects, and strategies for brand building campaigns regarding clients’ needs. Worked closely with strategic, creative and production senior level people to maximise the client satisfaction. Established 1to1 projects -starting from strategic approach to creative execution & development process- Gained experience on creating loyalty programs, micro & macro segmentations, integrated campaigns and digital specific projects. Maximised revenue and profit by creating new projects as well as optimizing man/hour allocation per client.

Istanbul, Turkey

Clients: Microsoft, Sony, Praktiker, Ulker (Leading Turkish confectionary company), Beymen (Leading Turkish fashion department store), Advantage Card (Turkey’s 1st Loyalty Card), Anadolu Sağlık Merkezi (Turkish Leading Hospital)Managed client’s projects from concept development through implementation, application of strategies on all kinds of advertising tools in compliance with identified business objectives, strategies and budgets.Co-operated with various departments in the agency; strategy, production, traffic, media, for effective running of the brands. Directed the production, placement and billing of ads into applicable media.Managed daily business of all accounts in the capacity of obtaining and writing the clients briefs, analyzing and creating strategies of ad campaigns with strategy department, presenting the creative output, developing and proofing ad copy for clients. Prepared regular and comprehensive competitive analysis and budget planning for the assigned brands.

Istanbul, Turkey

Clients: Honda, Advantage Card, TEB (Local bank), Eston Construction CompanyMaintained daily business, followed up on the status reports, reported to Brand Manager

Bachelor Of Communications, Communication And Media Studies

Education record

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