Pelin Yalçıner Gökçek Email and Phone Number

Client: Unilever

Responsible for analyze marketing, industry, and consumer insights data to determine the client’s advertising and media needs.Analyze media alternatives and make recommendations as to how to best allocate the advertising budget(TV, OOH, Radio, Print)Working closely with account, creative, consumer insights and other senior media partners. Developing multi-media media plans.Assist in developing budget allocations across media, media mix scenarios, resulting in strategic and effective media plansGood understanding of client’s business and competitive landscapePreparation of client media performance documents.Active participant to the overall billing process.Client: GlaxoSmithKline

• Responsible for identifing the best mix of media channels to deliver an advertising message to a clients' target audience and preparing media plans. Using research data, they consider what is going to be most effective within the budget allocated and give the client's product or service maximum exposure. Keeping content with client preparing daily track of the companies and competitor analyses daily, weekly and monthly. Making sure that company objectives and KPI’s are reached.Clients: Hyundai, Michelin, Jacobs, Emirates, Swarovski, Giochi Preziosi, Silverline, Axa, Euromaster, Karsan, Paynet, Aydem Enerji

• Responsible for defining client requirements and project parameters and leading team members in the development and delivery of campaign strategy. Working on campaigns from start to finish, media recommendation, implementation, execution, optimization, financial reconciliation and reporting to general manager. Clients: Vialand, Venezia Mega Outlet and Gürsoy Realty • Responsible for coordinating SunTimes Magazine that is SunExpress Airlines Inflight Magazine and Onair Magazine that is Onur Air Inflight magazine advertisement and marketing process.Clients: SunTimes Magazine, Onair Magazine, Onair Guide Magazine

• Responsible for negotiating and purchasing the television, radio, digital media, printed media and OOH for all client accounts. Also, in charge of monitoring the performance of all media projects and buying assignments. Clients: Vialand, Viaport Asia, Viaport Marina, Viaport Venezia and Gürsoy Realty • Responsible for to contribute towards the achievement of advertising and sponsorship targets for Vialand Theme Park through selling display advertising and sponsorship opportunities across Vialand Theme Park products. Client: Vialand Theme Park• Responsible for being on the front line promoting the company’s products and services to a target audience.Client: Telefun• Responsible for coordinating SunTimes Magazine that is SunExpress Airlines Inflight Magazine and The Brand Age Magazine advertisement and marketing process.Clients: SunTimes Magazine, The Brand Age Magazine

Internship at Sales and Marketing Department

Internship at Human Relations Department

Internship at Sales and Marketing Department