Pelle Ethelberg

Pelle Ethelberg Email and Phone Number

Advisor @ folks.dk
Birkerød, DK
Pelle Ethelberg's Location
Birkerød, Capital Region of Denmark, Denmark, Denmark
About Pelle Ethelberg

With over 20 years of experience rooted in digital sales, marketing, and consulting, I bring a proven ability to drive growth and innovation across industries. As a digital native, I thrive on building digital strategies and cultivating meaningful connections at every level to deliver value and results.I am passionate about creating digital strategies that are built on a strong, data-driven foundation. This approach not only secures buy-in across the organisation but also provides a clear, actionable roadmap to achieve our shared ambitions. For me, it’s all about blending insights with execution to turn goals into tangible results.Outside the professional world, I’m an energetic family man who enjoys DIY projects, football, music festivals, and skiing. Whether it’s building a summerhouse or fostering high-performing teams, my goal remains the same: balance ambition with connection and fun. Let’s make a difference together!

Pelle Ethelberg's Current Company Details
folks.dk

Folks.Dk

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Advisor
Birkerød, DK
Pelle Ethelberg Work Experience Details
  • Folks.Dk
    Advisor
    Folks.Dk
    Birkerød, Dk
  • Folks.Dk
    Head Of Growth & Strategic Partnerships
    Folks.Dk Oct 2024 - Present
    Copenhagen, Capital Region Of Denmark, Denmark
    We’re an impact company first, delivering office services second — not the other way around!At Folks, we don’t just give people their first job — we offer the dignity of a first paycheck and a true sense of belonging. Our service stands on a foundation of fairness, where decent pay, unionized contracts, and humane terms aren’t just benefits; they’re basics. Beyond that, we go the extra mile: providing free loans, legal support, clear career paths, and help navigating the complex systems many face.This is what sets us apart. If you care about the ‘S’ in ESG / CSR and want to genuinely tackle your responsibility in the supply chain, partner with us. Together, we can lead with integrity and make a tangible impact.
  • Brigade
    Consultant
    Brigade Apr 2024 - Nov 2024
    Copenhagen, Capital Region Of Denmark, Denmark
    Helping various companies with marketing, events, and sales. Clients: Delogue, Force Technology, Danmarks Nationale Metrologiinstitut, ABAX, Admirate, Son of Lone
  • Agenda Group
    Commercial Director
    Agenda Group Mar 2022 - Sep 2022
    Copenhagen Metropolitan Area
    Focused on building effective sales operations & improving lead generationAs Commercial Lead at Agenda Group, I established foundational operations by implementing CRM systems and developing scalable sales methodologies. I doubled lead generation, increasing both inbound and outbound leads from a low baseline. I also introduced Client Plans that improved overall sales performance and managed some of the company’s largest client projects to ensure successful execution and client satisfaction.
  • Apsis
    Regional Sales Director
    Apsis Mar 2020 - Mar 2022
    Denmark And Malmö
    Building profitability in SaaS through New Sales & market expansionAs Country Manager at APSIS, I led a team of 14 across new sales, account management, and product specialization in our Copenhagen and Århus offices, with full P&L responsibility. Focused on driving new sales, I achieved profitability within the first year by revitalizing previously underperforming markets. Through a targeted approach to new logo acquisition, we delivered a 10% year-over-year increase in new business. Our market also ranked as the top-performing for migrations to the new platform, achieving the highest uplift company-wide. Additionally, I contributed to APSIS's strategic positioning for sale by ensuring my market met targets and aligned with broader company objectives.
  • Jabra
    Digital Sales Specialist
    Jabra Aug 2018 - Feb 2020
    Copenhagen, Capital Region Of Denmark, Denmark
    Optimizing digital sales journeys | Driving conversion and efficiency in B2B sales at JabraAt Jabra, I supported B2B enterprise sales by creating streamlined, frictionless customer journeys and optimizing conversion on our website. My focus was on enhancing the preparation and qualification process to ensure more productive sales meetings, leading to fewer irrelevant engagements, a faster sales cycle, and an increase in closed deals.
  • Actimo
    Senior Director, Enterprise Sales
    Actimo Jan 2018 - Jul 2018
    Copenhagen Area, Denmark
    Driving SaaS growth and Enterprise sales strategy in High-Impact rolesAt Actimo, I played a key role in driving growth across SaaS sales, starting as Nordic Area Sales Manager and advancing to Senior Director of Enterprise Sales. In the Nordics, I focused on expanding our footprint through CRM solutions and strategic account management. Later, as Senior Director, I led the enterprise sales segment, setting KPIs, shaping strategy, and building scalable sales processes. My work helped establish Actimo’s strong foundation in the Nordic market and within enterprise sales, making a significant impact on the company’s growth and success.My success came down to a mix of curiosity, drive, and a love for process. Working across the Nordics, being fluent in Swedish, and truly understanding the culture helped me connect on a deeper level. This role was a great chance to bring all my professional and interpersonal skills together, especially my knack for building strong relationships. It was a journey that brought out the best in me.
  • Actimo
    Nordic Area Sales Manager
    Actimo May 2016 - Dec 2017
    Copenhagen Area, Denmark
    I thrived in a fast-paced, high-growth environment with a steep learning curve, where I became the top performer in a startup, introducing a new product that has since become the industry standard.
  • Isobar
    Client Service Director
    Isobar Jun 2015 - Apr 2016
    Copenhagen Area, Capital Region, Denmark
    Client Service Leader | securing major contracts & Award-Winning projectsAs Client Service Director at Isobar, I quickly made a significant impact by securing the agency's largest independent contract with Danske Spil and leading the development of the award-winning Lotto app. I also created a customer matrix to ensure profitability on legacy clients, balancing strategic growth with operational efficiency—all while having a great time in a dynamic, creative environment.
  • Dentalklinikken
    Managing Partner
    Dentalklinikken Mar 2014 - May 2015
    Copenhagen Area, Denmark
  • Creuna
    Account Director
    Creuna May 2013 - Mar 2014
    Copenhagen Area, Denmark
  • Kunde & Co
    Senior Consultant, Digital
    Kunde & Co Sep 2009 - May 2013
    Copenhagen Area, Denmark
  • Betway.Com
    Brand Manager
    Betway.Com Feb 2006 - Aug 2009
  • Nordic Entertainment Group
    Stage Manager, Live Sport
    Nordic Entertainment Group Jan 2003 - Jan 2009
  • Orbicon
    Webmaster
    Orbicon 2005 - 2006
  • Post Danmark
    Graphic Designer
    Post Danmark 2003 - 2005
  • Sektor3
    Web Manager, Co-Owner
    Sektor3 2002 - 2003
    Copenhagen Area, Denmark
    Own startup web agency.Clients: Danish Ishockey Federation, Esbjerg rental homes, Danish Center for Urban Development
  • Kramme Møller & Ko
    Web-Designer
    Kramme Møller & Ko 2000 - 2002
  • Mediemaskinen
    Web-Designer
    Mediemaskinen 1998 - 2000

Pelle Ethelberg Education Details

Frequently Asked Questions about Pelle Ethelberg

What company does Pelle Ethelberg work for?

Pelle Ethelberg works for Folks.dk

What is Pelle Ethelberg's role at the current company?

Pelle Ethelberg's current role is Advisor.

What schools did Pelle Ethelberg attend?

Pelle Ethelberg attended Niels Brock, Copenhagen Business School.

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