With over 20 years of experience rooted in digital sales, marketing, and consulting, I bring a proven ability to drive growth and innovation across industries. As a digital native, I thrive on building digital strategies and cultivating meaningful connections at every level to deliver value and results.I am passionate about creating digital strategies that are built on a strong, data-driven foundation. This approach not only secures buy-in across the organisation but also provides a clear, actionable roadmap to achieve our shared ambitions. For me, it’s all about blending insights with execution to turn goals into tangible results.Outside the professional world, I’m an energetic family man who enjoys DIY projects, football, music festivals, and skiing. Whether it’s building a summerhouse or fostering high-performing teams, my goal remains the same: balance ambition with connection and fun. Let’s make a difference together!
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AdvisorFolks.DkBirkerød, Dk -
Head Of Growth & Strategic PartnershipsFolks.Dk Oct 2024 - PresentCopenhagen, Capital Region Of Denmark, DenmarkWe’re an impact company first, delivering office services second — not the other way around!At Folks, we don’t just give people their first job — we offer the dignity of a first paycheck and a true sense of belonging. Our service stands on a foundation of fairness, where decent pay, unionized contracts, and humane terms aren’t just benefits; they’re basics. Beyond that, we go the extra mile: providing free loans, legal support, clear career paths, and help navigating the complex systems many face.This is what sets us apart. If you care about the ‘S’ in ESG / CSR and want to genuinely tackle your responsibility in the supply chain, partner with us. Together, we can lead with integrity and make a tangible impact. -
ConsultantBrigade Apr 2024 - Nov 2024Copenhagen, Capital Region Of Denmark, DenmarkHelping various companies with marketing, events, and sales. Clients: Delogue, Force Technology, Danmarks Nationale Metrologiinstitut, ABAX, Admirate, Son of Lone
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Commercial DirectorAgenda Group Mar 2022 - Sep 2022Copenhagen Metropolitan AreaFocused on building effective sales operations & improving lead generationAs Commercial Lead at Agenda Group, I established foundational operations by implementing CRM systems and developing scalable sales methodologies. I doubled lead generation, increasing both inbound and outbound leads from a low baseline. I also introduced Client Plans that improved overall sales performance and managed some of the company’s largest client projects to ensure successful execution and client satisfaction. -
Regional Sales DirectorApsis Mar 2020 - Mar 2022Denmark And MalmöBuilding profitability in SaaS through New Sales & market expansionAs Country Manager at APSIS, I led a team of 14 across new sales, account management, and product specialization in our Copenhagen and Århus offices, with full P&L responsibility. Focused on driving new sales, I achieved profitability within the first year by revitalizing previously underperforming markets. Through a targeted approach to new logo acquisition, we delivered a 10% year-over-year increase in new business. Our market also ranked as the top-performing for migrations to the new platform, achieving the highest uplift company-wide. Additionally, I contributed to APSIS's strategic positioning for sale by ensuring my market met targets and aligned with broader company objectives. -
Digital Sales SpecialistJabra Aug 2018 - Feb 2020Copenhagen, Capital Region Of Denmark, DenmarkOptimizing digital sales journeys | Driving conversion and efficiency in B2B sales at JabraAt Jabra, I supported B2B enterprise sales by creating streamlined, frictionless customer journeys and optimizing conversion on our website. My focus was on enhancing the preparation and qualification process to ensure more productive sales meetings, leading to fewer irrelevant engagements, a faster sales cycle, and an increase in closed deals. -
Senior Director, Enterprise SalesActimo Jan 2018 - Jul 2018Copenhagen Area, DenmarkDriving SaaS growth and Enterprise sales strategy in High-Impact rolesAt Actimo, I played a key role in driving growth across SaaS sales, starting as Nordic Area Sales Manager and advancing to Senior Director of Enterprise Sales. In the Nordics, I focused on expanding our footprint through CRM solutions and strategic account management. Later, as Senior Director, I led the enterprise sales segment, setting KPIs, shaping strategy, and building scalable sales processes. My work helped establish Actimo’s strong foundation in the Nordic market and within enterprise sales, making a significant impact on the company’s growth and success.My success came down to a mix of curiosity, drive, and a love for process. Working across the Nordics, being fluent in Swedish, and truly understanding the culture helped me connect on a deeper level. This role was a great chance to bring all my professional and interpersonal skills together, especially my knack for building strong relationships. It was a journey that brought out the best in me. -
Nordic Area Sales ManagerActimo May 2016 - Dec 2017Copenhagen Area, DenmarkI thrived in a fast-paced, high-growth environment with a steep learning curve, where I became the top performer in a startup, introducing a new product that has since become the industry standard. -
Client Service DirectorIsobar Jun 2015 - Apr 2016Copenhagen Area, Capital Region, DenmarkClient Service Leader | securing major contracts & Award-Winning projectsAs Client Service Director at Isobar, I quickly made a significant impact by securing the agency's largest independent contract with Danske Spil and leading the development of the award-winning Lotto app. I also created a customer matrix to ensure profitability on legacy clients, balancing strategic growth with operational efficiency—all while having a great time in a dynamic, creative environment. -
Managing PartnerDentalklinikken Mar 2014 - May 2015Copenhagen Area, Denmark -
Account DirectorCreuna May 2013 - Mar 2014Copenhagen Area, Denmark -
Senior Consultant, DigitalKunde & Co Sep 2009 - May 2013Copenhagen Area, Denmark -
Brand ManagerBetway.Com Feb 2006 - Aug 2009 -
Stage Manager, Live SportNordic Entertainment Group Jan 2003 - Jan 2009 -
WebmasterOrbicon 2005 - 2006 -
Graphic DesignerPost Danmark 2003 - 2005 -
Web Manager, Co-OwnerSektor3 2002 - 2003Copenhagen Area, DenmarkOwn startup web agency.Clients: Danish Ishockey Federation, Esbjerg rental homes, Danish Center for Urban Development
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Web-DesignerKramme Møller & Ko 2000 - 2002
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Web-DesignerMediemaskinen 1998 - 2000
Pelle Ethelberg Education Details
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Marketing, Communication -
Business, Marketing, Management
Frequently Asked Questions about Pelle Ethelberg
What company does Pelle Ethelberg work for?
Pelle Ethelberg works for Folks.dk
What is Pelle Ethelberg's role at the current company?
Pelle Ethelberg's current role is Advisor.
What schools did Pelle Ethelberg attend?
Pelle Ethelberg attended Niels Brock, Copenhagen Business School.
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Electrical Engineer Specialized Within Power Electronics And Electrical Energy SystemsCopenhagen
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